SOWPub Small Business Forums

SOWPub Small Business Forums (http://www.sowpub.com/forum/index.php)
-   SOWPub Business Forum (http://www.sowpub.com/forum/forumdisplay.php?f=2)
-   -   Love Me Or Hate Me Bitches... (http://www.sowpub.com/forum/showthread.php?t=5461)

Goldblogger August 5, 2008 09:19 PM

Love Me Or Hate Me Bitches...
 
There is a great lesson in marketing, PR and personal branding going on. Have you noticed?

A few days ago, McCain ran an effective ad painting fellow presidential candidate Obama as a celebrity -- not a viable candidate. In the ad he used the images of Britney Spears and Paris Hilton to create a mental association.

The ad -- deliberately controversial -- had EXACTLY the effect the McCain camp wanted. It was replayed over and over by thousands of news departments all over the world.

In case you missed the ad, here it is...

http://blip.tv/play/AcWgN4zLKw

Today, Paris Hilton shot back in hilariously effective PR twist...

http://www.funnyordie.com/videos/64ad536a6d

Take notes people.

Controversy sells. And in this case it sells Paris Hilton. Love her or hate her she is a marketing genius.

The dumb blond persona?

It's an act.

Some people get that -- other don't.

Love her or hate her. There is no money in the middle.

Aloha and much success,

Jason Cain


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
Jason Cain was the orginal marketing blogger and ran
http://www.GoldBlogger.com from 2002 to 2007.

His newest MEN ONLY blog covering relationships, money and
personal power is coming soon... http://LustGreedPower.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~

RickC August 6, 2008 12:01 AM

Re: Love Me Or Hate Me Bitches...
 
Jason,

McCain is doing well at using that controversy factor, and Hilton has shot back in a funny way.

I'm sure it happen well before this, but my first memory was watching one of Lyndon Johnson's ads against Barry Goldwater in 1964. That was the one with the little girl picking off pedals of a daisy?? while the announcer did a countdown (what would be the countdown to a nuclear bomb). That was powerful.

I agree with all you mentioned except one thing: Paris isn't a marketing genius. I don't think that girl could even spell the word marketing. She is what she is because of her name and wealth. The paparazzi made her what she is and she doesn't have to do a whole lot to market anything. She IS successful in anything she does via sex tape or TV show or political satire because she's a Hilton.

It doesn't come that easy for the majority of marketers. We truly must earn it. I guess you can call it celebrity marketing (those that get a lot of free help because of their name or occupation), and then there's the rest of us.

Now, that being said, I or anyone else would be foolish to turn down the publicity (free marketing) if it were given to us. I just don't consider Paris a genius in anything.

Rick

Dien Rice August 6, 2008 03:07 AM

Out of McCain's party, Obama's party, or Paris Hilton's party, which would you go to?
 
Quote:

Originally Posted by Goldblogger (Post 22043)
There is a great lesson in marketing, PR and personal branding going on. Have you noticed?

A few days ago, McCain ran an effective ad painting fellow presidential candidate Obama as a celebrity -- not a viable candidate. In the ad he used the images of Britney Spears and Paris Hilton to create a mental association.

The ad -- deliberately controversial -- had EXACTLY the effect the McCain camp wanted. It was replayed over and over by thousands of news departments all over the world.

In case you missed the ad, here it is...

http://blip.tv/play/AcWgN4zLKw

Today, Paris Hilton shot back in hilariously effective PR twist...

http://www.funnyordie.com/videos/64ad536a6d

Take notes people.

Controversy sells. And in this case it sells Paris Hilton. Love her or hate her she is a marketing genius.

The dumb blond persona?

It's an act.

Some people get that -- other don't.

Love her or hate her. There is no money in the middle.

Hi Jason,

Thanks - I loved the "spoof" ad done by Paris Hilton! Pretty funny... :)

I agree with you that she is pretty good at marketing herself. Marilyn Monroe was another expert at "marketing" herself using the "dumb blonde" act. She knew men would eat it up, and she made millions.

Many may not know that Marilyn Monroe was a natural brunette, not a blonde. She dyed her hair blonde.

As for intelligence... Well, she apparently said, "It takes a smart brunette to play a dumb blonde."

I agree with you that there are lots of marketing lessons to be learned around election time... Each candidate usually "positions" himself/herself for something or another (based on their strengths)... Obama - since he has little political history - has positioned himself against the "establishment" and is "for change"... McCain has so far primarily positioned himself as the "security" candidate, as far as I can tell...

Here are a couple of great articles on how the candidates are marketing themselves, in relation specifically to McCain's latest ad campaigns... They come to different conclusions...

First, direct marketer Denny Hatch. He thinks McCain is mostly positioning himself "against" the competition, and he says you can't have a great USP if you're just positioning yourself "against" your competition. He thinks "fear" is the wrong approach... What the electorate is feeling more right now, he thinks, is "anger"...

Interestingly from a marketing point of view, Denny Hatch even designs how he would create an ad where Obama replies to McCain's recent advertising... (Denny Hatch has made it clear he doesn't really like either candidate, and is currently sitting on the fence.)

John McCain breaks the rules of marketing, by Denny Hatch

In contrast, Dick Morris thinks fear is the right way to go, and thinks McCain is on the right track...

(Dick Morris I think is leaning more towards McCain in his own politics, as he tends to lean conservative.)

Fear Factor: McCain's best bet, by Dick Morris

(The article will probably eventually appear on his website, www.dickmorris.com, but it's not there yet, hence the above link...)

It's all good food for thought. What do you think they should do? It's great to think about... :)

Quote:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
Jason Cain was the orginal marketing blogger and ran
http://www.GoldBlogger.com from 2002 to 2007.

His newest MEN ONLY blog covering relationships, money and
personal power is coming soon... http://LustGreedPower.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~
Jason, I'm looking forward to your blog!

Cheers :)

Dien

-TW August 6, 2008 06:24 AM

McCain's campaign breaks the rules alright (incl. DUMB mistake(s)...
 
Even the big guys make dumb-dumb mistakes!

Whomever's in charge over at McCain's campaign headquarters might be a bonehead.

I called the phone number listed on the main site ((703) 418-2008)...

Try it yourself and you'll see:

1) It takes 18 rings to be answered.

2) If you press the options for becoming a volunteer, you are directed to a VOICEMAIL OUTGOING MESSAGE OF SOMEONE, and you're asked to leave a message -- this is at around 2:00 pm eastern time!!!!!!

3) If you press the option to make a donation, you are directed to the VERY SAME voicemail message from the very same person ----- and asked to leave a message!!!!!!

You HAVE to be kidding me!

If someone wants to volunteer, or GIVE MONEY, there's no LIVE PERSON to take the call?!?!!?!?

C'Mon John, you're not even TRYING, are you?

Small biz's who try this crap, GO OUT OF BUSINESS -- QUICK!

[signed]... BEWILDERED!


All times are GMT -4. The time now is 07:45 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.