Odd branding approach...
 

This guy is spending some bux promoting his site on radio (nat'l syndicated).

All the ads say is, "Find out why I HATE Steven Singer -- go to I Hate Steven Singer .com"

http://ihatestevensinger.com/

That's it! The ad gives no clue as to what the site's all about. Guess he's depending on the curiosity factor.

It seems to be an ANTI-[something] approach!

Cheers!

-- TW

PS: Even stranger, when you get to the site, there's no mention/angle about WHY the site is called I Hate Steven Singer!!!

Re: Odd branding approach...
 

TW,

Definitely a Very interesting Find!...

Cool Branding & Marketing Campaigns with Slightly more than Meets the {Eye} if You Dig into the Overall business Concepts and misc. Model(s)...

With An Open Mind along with a Nicely Loaded Wallet and some High-end Credit Card limits, Disposable Cash to to Share with I Hate Steven Singer! ... :)

Weird [But] Smart with the Use of a Variety of Marketing, Creative Tactics, Connections and Methods (Quickly) put on Display...

Click, Click as Fast as you Can and Listen very Carefully here and There...

Close your Eyes if Necessary, depending on Who is in the Room/Office with You and/or By you... Be Careful... ;)

Cool ideas... Revenues, History and Details... Always with a few Educational Revenue related Lessons etc...

Reading and Digging into Those Web stories Usually reveals More than a few Answers! ...
http://ihatestevensinger.com/learn-about-diamonds/
http://ihatestevensinger.com/media-gallery/
http://ihatestevensinger.com/win-radio-prizes/
http://ihatestevensinger.com/find-ou...tting-hitched/
http://ihatestevensinger.com/guys-buy-some-time/
http://ihatestevensinger.com/about-s.../testimonials/
http://ihatestevensinger.com/about-s...nger-jewelers/

Phil