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-   -   What was Eugene Schwartz Breakthrough Advertising book gold? (http://www.sowpub.com/forum/showthread.php?t=10910)

MikePT February 6, 2021 08:20 PM

What was Eugene Schwartz Breakthrough Advertising book gold?
 
Considering myself a quite newbie on copywriting, I have Eugene Schwartz Breakthrough Advertising book.

I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting (https://www.thegaryhalbertletter.com...first_step.htm)

Help me try to understand what gold have this book.

For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips.

I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$).

How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books?

Help me contextualize this book please.

Thank you.

Dien Rice February 7, 2021 01:54 AM

Re: What was Eugene Schwartz Breakthrough Advertising book gold?
 
Quote:

Originally Posted by MikePT (Post 41576)
Considering myself a quite newbie on copywriting, I have Eugene Schwartz Breakthrough Advertising book.

I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting (https://www.thegaryhalbertletter.com...first_step.htm)

Help me try to understand what gold have this book.

For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips.

I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$).

How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books?

Help me contextualize this book please.

Thank you.

Here's what I see...

Like you, I think Eugene Schwartz's multiple stages of sophistication is brilliant!

By the way, this is built upon further in the book "Great Leads" by Michael Masterson and John Forde... (Which I also think is worth reading...)

In addition, for one of the stages, Schwartz says you need to focus on a "new mechanism" to cut through the crowd...

Some have only "caught on" to this... 55 years or so after Schwartz wrote about it!

It's also quite a brilliant idea (in my view)... :)

Best wishes,

Dien

MikePT February 7, 2021 07:55 AM

Re: What was Eugene Schwartz Breakthrough Advertising book gold?
 
Hi Dien,

Thanks for the reply.

I already saw on Amazon the book "Great Leads" and the "Arquitecture of Persuasion", never bought them, I try to keep with the classsics.

Regards.


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