One word to change your life...TODAY.
 

We discuss a lot of ideas about influence, salesmanship, persuasion and getting the reactions we want from other people.

There is one concept, and I find I am the only one who emphasizes and teaches it...being a bit out of mainstream, and misunderstood, and...

or BUT,

if you GET IT, your life gets easier. Changes automatically, creates new neural pathways, and simplifies dramatically what you do.

See, I believe we tend to over complicate things when it isn't really necessary, especially in selling, copywriting, content writing for reaction, or any monetary from of persuasion, me being or having become, a minimalist.

The one word is PREOCCUPATION. And I have harped on it for decades.

I won't get into the whole of Human Nature in this post, but from a practical, useful and money making viewpoint, is how I will address this.

See, we all are preoccupied.

And you can find either the Fatal Four, or as many as 31 different types of preoccupations, or our THOUGHTS.

I teach TWO. Types of thinking. Conscious and subconscious or subsurface.

Within those two, are the daily mundane, the moment, the job...where are current attention and focus are right now. And the life concerns.

Some come built in to us, like the needs for Oxygen, food, clothing, shelter and from there a whole pyramid of wants and needs. I use Maslow's basic pyramid for most areas of our thinking.

Daily moments need to be brought to attention when we are trying to influence others.

Life concerns, oddly, have many of us spending lots of time in our past. In some psychologies, like Self Image as presented by Maxwell Maltz devotees, we can draw value from the past, if we concentrate or focus on our successes, and the feelings at the time of those successes.

Life concerns include the past, present and the future, or our life. Uh, no duh, eh? But how can you use this information to benefit yourself today?

Good thing I showed up today.

Things, like selling and making money, become so much simpler when you become:

AWARE of the preoccupations,
UNDERSTAND what they are...
Correctly DETERMINE your target's state of mind.

Resonate and RELATE to their preoccupations
and offer either a

SOLUTION,
A Benefit,
Help,
Understanding,
Sympathy, Empathy,
inspiration or motivation to help them resolve their preoccupation.

You make money when you offer one of the above to the right person at the right time. That is pretty basic, right?





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An example of what you're talking about...
 

Hi Gordon,

Sometimes preoccupations can change - and in a big way...

We've seen this lately - with the US presidential election.

Immediately beforehand, people were preoccupied with the upcoming election...

Immediately after, people were preoccupied with the question - who won the election?

Then they were preoccupied with - was there electoral fraud? (A view pushed by President Trump and his supporters...)

However, my perception is that that preoccupation has since gradually ebbed away...

I'm not discussing whether it's true or not - but the preoccupation with it...

And it affects sales. When a large number of people are strongly preoccupied with something like the election - they're generally not thinking about other things (which are optional)... Like how to become more charismatic (for example)...

I've seen my own sales slow down, and slowly start coming back, which I suspect is due to the hullabaloo about (and preoccupation with) the election...

Best wishes!

Dien