7 Steps to Remote Selling.
Here is a link to one page HOTSHEET on Remote Selling.
One of my favs.
That is one awesome...
That is one dang awesome hotsheet!
(Taking a breath for air between bottle washing, diaper changing, and hearing 100 decibel newborn baby screams to be fed...!)
Re: That is one awesome...
What a lucky man you be, best days of your life pal...BEST DAYS.
That HOTSHEET is the top of a course, what I mean is, each one of the steps could be a lifetime of study, however, taken for just what they are, they serve as an outline for writing copy, creating web sites, sending emails, all things persuasion, influence and REMOTE SELLING.
I think I might change it up a bit, have it printed and laminated to be used with dry erase markers. Maybe a laptop board to flesh out ideas on.
PS Long lost HOTSHEETS, I'm not even sure I have them, from the late 90's, were pretty pithy too.
Re: 7 Steps to Remote Selling.
Dear Sir Gordon:
Thanks for sharing.
It's always refreshing to get a useful reminder from a veteran on the FUNDAMENTALS (especially with the so-called "new normal" days ahead)
P.S. And to think I used to hate the AIDA formula for being "too simple..."
Re: 7 Steps to Remote Selling.
One hell of a spreadsheet! I would love to add my two cents for, especially, point seven. How to keep customers happy and how to make them come back.
Show the satisfaction of others
A commonly known technique is the so-called social proof. It uses the opinion of satisfied customers or companies that use our services. Show others how many people are shopping with you. Don't be afraid of the numbers, they can only positively depict your business. It's a great way to inspire the trust of customers and convince them of our services and products. Everyone who sees positive opinions about a given article will have no doubts about its purchase. The social evidence is very effective and shows the shop in a good light.
A company that has the same views and values as us seems better and more personalized for us. But how do we show it to our customers gently and unobtrusively? Create a small community. Let clients connect on your social profiles and engage in the actions you create. Send articles to subscribers to the newsletter. Show that you listen to your customers. Comment on and share their posts, showing their agreement on certain issues. All of these actions will make the customer more attached to our brand and more willing to visit our shop.
Give something from yourself
Customers are pleased to receive various types of discounts and gratis. If the promotion has a specific deadline by which we have to use the coupon, the consumer will surely look into our store to use it. Also, by encouraging users with small gifts, we will make them more willing to look at us. This will make them feel distinguished and close to our brand. For example, it is a good idea to offer a birthday discount. The customer will certainly be happy with such a gift and will feel that the company cares about it as a consumer. There are many tricks of this kind, and each of them will attract new customers.
Make a name for yourself
Nowadays, it is easy to find people who are willing to advertise our products. However, let's not aim at influencers, whose target group is not so much to our target group. Let's try to make sure that the observers of this person are mostly interested in our product. Let's also pay attention to the most popular and respected people. In this way, we will gain respect among its recipients.
We can also make our company an advertisement in itself. Let us show ourselves as owners and tell our story. Let's try blogging and create our own story.
Let's take care of the first impression
Let us remember that the first impression often influences the further perception of our shop. Let us take care of its visual aspects. Let us try to make our website look professional and classic. We should also make the use of it comfortable for customers. Moving on to the website should be easy and pleasant. People who encounter any problems in searching for products will leave our shop very quickly. So let's remember that the customer should know in the first seconds that it is worth to shop in this store.
When you receive a discount, which will no longer be valid in 2 weeks, everyone tries to use it. We put pressure on customers who feel they have to hurry to take advantage of the promotion. We always offer such discounts with a time limit. We can also offer cheaper or free shipping on a specific date or time. Let's also show the stock and interest in the product. When a customer sees that there are not many items left in stock and others are equally eager to buy a given item, they will sooner start thinking about buying it, and finally, they will be tempted to buy it. This is a great technique that makes the customer benefit from the offered advantages as soon as possible, so as not to allow them to fall into the gap.
Each of us does not pass indifferently by the pictures of human misfortune. We often think about supporting such an action, guided only by the emotions evoked by the description or the photo placed there. Human emotions can strongly influence their behavior. Therefore, let's use it when creating our offer.
It may not always work, but whenever possible, let's try to use photos or descriptions that will make customers think about the product. Sometimes even the visual cut of the text can affect our mood. Let's learn about these techniques and use them to make customers approach our store with great feeling.
Thanks, point 7 or Step 7 is the most ignored step in the process.
Thank you, good observations and decent strategy.
Although there have been tons of books written about keeping happy customers and all that, we still see remarkable indifference toward a customer, from the majority of businesses.
It doesn't take much, in the real world, to separate one from the crowd, just keep your customers in mind, and happy and the Pepe post doesn't stink...just keep your cats away. Actually some very good advice in the post.
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