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Booklets in hard times
This really moved me , and notice the mentioning of placing an ad in the booklet to cover costs. This of course have to be done but I'm sure you sowpuber's can expand on this idea.
My thinking is, visit your local police department, funeral parlor and the like and gather the information that they would feel suitable. Then create the booklet for them at an affordable cost, selling some ads in it as well. After that, go talk to the next police department over in the next district, rinse and repeat. Eva Oh, here's the link: http://www.youtube.com/watch?v=Zr5Apyqbmgg |
Re: Booklets in hard times
Hi Eva,
Great Find for All kinds of Helpful and Good reasons... Business on the Lower importance, regarding Money making... But just in My opinion... Multiple Formating of ideas Can ''Always'' be Developed and {Evolve} very nicely By Helping others throughout Life's difficult Times... Donated related ideas, Fundraising and Percentage of Sales into Continually Helping people in Developing different Programs, Fundraisers... Well Thought out misc. Donation business models & Concepts will Do Exceptionally well with Just about Any Specialized Caring businesses... Hopefully! Lots are still Around who Are and Would be a Perfect Fit overall... Not just Any business Of Course in My Thinking... Carefully! Smartly researched... Might require misc. Membership Fees & Status for Access and Approval into the Sponsorship Network... ;) Multi-Formated Booklets in hard times... Multiple Languages based on Different needs and Requirements too... :) A Key to Powerful Marketing! Along the Lines of Developing, Sponsorship Advertising and Marketing (type) Creativity into Multiple methods, Brainstorming of Fresh new ideas... Based on... Sponsorship: A Key to Powerful Marketing http://marketing.about.com/od/eventa...ponsorship.htm http://marketing.about.com/od/eventa...nsorship_2.htm All the Best... Phil |
Re: You lost me there...
Your "fluid" thinking totally lost me. I have no clue what so ever how a membership and/or sponsorship ties in to this. Maybe my brain cells are stuck on "slow" today, lol.
Translating a booklet to more than one language, that I got. The rest? Care to elaborate? Eva |
Re: You lost me there...
Eva,
Sorry, about that... Guess my ''Encrypted'' messages, I'm trying to Get Across... Are much Harder to Figure out as Our Good ol' Friend Mr. Bob usually suggests... :) Time to Start Simplifying and Shortening things... Bottom line and Basically, I'm suggested Developing a Membership site with Reoccurring membership Fees, monthly, annually etc. To be part of the Network overall... Membership can include All kinds of other Features and Benefits related to Marketing, Communications etc. including a {Meetup Breakfast} Communications Club/Network that Can Evolve very Nicely into Multiple Streams of income For All Parties involved... ;) Quick pick(s)... Just for an Overall interpretation... Sponsorship as a Business Exchange: An Application of ... www.impgroup.org/uploads/papers/5794.pdf File Format: PDF/Adobe Acrobat by BJ Thompson - Related articles memorabilia, membership and subscription fees to clubs, publication, media fees and ... Further recognition of the relationship/network concept, in sponsorships, ... Meetup Booklet ideas... Are Endless Too... For Those that Dig-in with Creativity & innovative Thinking! ... http://www.google.com/search?q=http%...ient=firefox-a http://www.google.com/search?q=linke...ient=firefox-a Hope that Helps explains ''Things'' just a little bit Better! All the Best... Phil |
Re: Staying on subject of hard times, no it didn't
Scenario: A mother just got the news that her son was shot and killed in a drive-by shooting. The officer is at the door giving her the "news". He hands her a booklet with information about what she needs to do now such as funeral arrangements and the like.
Is the officer now going to pitch her on a membership?????????? I don't think so and I would like to stay on subject, not to dilute the thread to be all encompassing if possible... Eva |
Re: Staying on subject of hard times, no it didn't
It's Fine to stay on The Booklet side of the subject...
But just like with Most things in business these Days, as per your original post and video... There needs to be some Marketing... Advertising... Connection in Relation with misc. Businesses who decide to Support it some ways... ;) It's Called A ''Monetization'' business model of some Sorts... Both you and the Product Creator said it yourselves... But No worries... As I also was Suggesting Free Giveaways are ''Absolutely'' Fine Too... Of course...Never any Need to make Money if we Choose Not To... :) Back on Subject now for those that Care to comment... All the Best... Phil |
What I think everyone is saying (it's not so different)...
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I think there's not too much difference in what you're talking about... Eva mentioned ads in the back of the booklets... Phil mentioned sponsorship and membership programs - I believe for the sponsors (i.e. for those who are paying money to help have the booklet produced, in return for having their business mentioned as a sponsor)... "Sponsorship" is slightly different from most "advertising," in that it is generally more subtle. It might be more suitable than "advertising" for such a "sensitive" product, such as a booklet to help those who have just lost a loved one... http://en.wikipedia.org/wiki/Sponsor_(commercial) I think when Phil mentioned "membership" - he meant a membership model for those providing the money, that is for the advertisers/sponsors, not for the recipients of the booklet (who would get the booklet for free)... If I misunderstood either of you, feel free to correct me! Anyway, the bottom line is, I think that you're not so far apart in what you're saying... Best wishes, Dien |
Thanks Dien & Duane! ... What I think everyone is saying (it's not so different)...
Dien,
Thanks for taking the time to Clarify a little on this one... Almost Got it Perfectly! ... Bottom Line... As Duane recently Said in another Post and Thread... Pretty much! ... Most of My overall ''Thinking'' Research or Whatever Follows his Basic Definition... Of Course... Here and There with A ''Quick Twist'' or 2 to Get People Thinking a little More on their Own too... Never meant to be insulting! Hopefully never taken that way... Hopefully... Thought Provoking of Some Sorts... Forcing out... A Mix of Creativity in Various ways... Obviously! ... Confusion for Many... ;) Which Can Always have A Good and Bad Effect on People Minds! ... I'm pretty Sure Most are Kinda Getting my Messages and Ideas overall... With A Little Fun Of Course Too... All At the Same Time! [Patented and Copyrighted Ownership by SowPubber Duane] Full Credits! Much Appreciated... Thanks Duane! ... Cool... Extra long Brainstorming Tag Line, {USP} Unique Selling Proposition for A few of Us CRAZY Brainstormers 7/24/365! ... :) Since A Brainstorm Session MUST have MULTIPLE ideas no matter how crazy. This May Spark some additional ideas for anybody reading this. Note. There is NO real editing here. Since this is just an IDEA generating stage. CRAZY, Out of the Matrix ideas are welcome here. All the Best... Phil |
Re: It's like being high on crack or something...
All is well and good here, no prob. Takes some getting used to you guys "spacing out" or what you call "brain-storming". I guess my pea pod up there is more straight-laced than I thought. Stating as a matter of factly (home-made word, lol) that you can do this, with an example to follow, is how my brain works.
So, with that off my chest, what type of ads would you guys think would be tasteful enough for inclusion in this type of booklet? (And don't mind me, I'm all for it, brain-storming and "spacing out"). Eva |
Re: It's like being high on crack or something...
Don't mean to Give you more and Another Homework project... :)
But I Believe Everything you Need to Decide on in Regards to the Type of Ads and information you Require is in that Other thread of Somewhat.. Perfectly related Ideas in Almost the Exact Industry... Sorry to Say Pretty Much Dead-On... https://www.google.com/search?q=Ceme...82a1a8df06308e All the Best... Phil |
Some potential advertisers / sponsors...
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Of course, it depends on the precise type of booklet... If you're thinking specifically of a booklet to give to someone who has lost a loved one, then some possible advertisers/sponsors could be... - funeral organization services - eulogy writing services - memorial service organizers - musicians (for the funeral service or a memorial service) - caterers (for the funeral service or a memorial service) - bereavement counseling - headstone engraving services / stonemasons - grave site maintenance services - legal services (as they may need legal advice, such as in relation to the administration of the estate, in relation to the interpretation of the will, in the case of distribution due to intestacy, or to challenge the will or the intestacy distribution) - financial planners (e.g. if there is an inheritance to be managed) - tax consultants (e.g. there may be taxes to be paid in relation to the deceased estate) - estate administration services (to help administer the deceased estate) - remembrance products (i.e. products created to help remember the deceased) Those are some ideas... All of these are helpful services to the survivor of the deceased, so I think they are all "tasteful" (as long as it's done in the right way)... Best wishes, Dien |
Re: Some potential advertisers / sponsors... Very helpful
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Thank you, very helpful. Remembrance? Like a scrapbook with pictures and other memorabilia is one that comes to mind. That one issue going to the immidediate family could be all original stuff and then it could be converted either to a photo copy book to give to people attending the Memorial. Could also make a downloadable pdf for people out of state? Video slideshow is another. Eva |
How to digitally remember those who have passed...
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Yes, a memorial scrapbook is one such business. There are people who will create professional custom-made scrapbooks for their customers... A couple of others that spring to mind are a kind of digital "scrapbook" which can be put on CD, DVD, or on a memory stick/USB drive. The good thing about these is they can also contain audio and video. Another one is a memorial website, where people create a website, full of pictures, words, and possibly audio and video, dedicated to the memory of the one who passed away... https://www.google.com/search?q=memorial+website Here's a very lengthy article about your "digital estate" from the New York Times, from last year... There is a business opportunity in "preserving" these, so that these don't disappear into the ether after someone dies... Quote:
Of course, this is a business opportunity in itself (as are several other things on that earlier list)... Though it's a good strategy to focus on one opportunity, and not get too diverted (unless it's not working out)... :) Best wishes, Dien |
I dabbled in this market but...
A few years ago I entered this market.
I had to attend the funeral for the father of one of my daughter's friends. They handed out the traditional bookmark and a printed sheet of paper.....I wasn't overly impressed. I spent that weekend creating some background graphics and put together a tastefully done and attractive booklet designed to replace the traditional memorial handouts. It was well accepted by the local area. I abandoned the project after a few weeks....because of the nature of the business everything had to be done "Just-in-time" and it required personal contact with very distraught emotional people...only 1 or 2 days to gather the info from them and then get the info edited and formatted, obtain pictures and scan them, etc., and printed, and back to the funeral home in time for the viewings and funeral. While the money involved was decent...the hectic involvement for me wasn't where I wanted to be. Then last summer as it was apparent that my mother was starting to fail at 98 years old I put together a memorial site (including purchasing the domain) ready for when the time came...and it did in the fall...and I uploaded the site to the internet. It was very well received by family and friends and I have been toying with using the concept for a business but was struggling with an effective way to market it...now with this thread about booklets it has spawned some new ideas for marketing.....have to see where it goes. |
I dabbled in this market but... About... Toying with using the Concept for a business
Hi Cornell,
Sorry to hear, Regarding with your Mom's passing and others... Although so Many Wonderful stories to Share and Learn from with People Ageing into those ''Amazing'' ongoing Years of Life Experience(s) these Days! About... Toying with using the Concept for a business, Just in case, You haven't been Digging around the Web and Secretly Studying the Endless Marketplace of Related ideas, Marketing Tactics etc. Used by the Competition to Grow the Many different {Specialized}} business models, intriguing Concepts... A Great Starting point on the ''Research'' side of Niche Specific business ideas, Re-Workable Ventures overall Which Families in General Absolutely Love... Online Memorial websites... 1 2 3 4 5 6 7 8 9 10 Next... http://www.google.com/search?q=Onlin...ient=firefox-a Whether ''FREE'' Based concepts, Membership business models with ''FEE'' type (setup) Structures etc. including Respectable Advertising ideas throughout.... Sponsorship Advertising Campaign's seem to Work well, Banner, Media, Industry specific Advertising and Much, Much more... A Quick Investigation on those [Right Hand-side Google Adwords Campaign's] for those Never-ending industry related KeyWord ideas and Ongoing Phases throughout Google, Bing & Yahoo! ... Looks fairly Good Too! Alive and Kicking... ;) Just some Quick ''Additional' ideas into A Seemingly Hot Topic these Days on SowPubs Lately! ... All the Best... Phil |
Booklets in hard times... Last Word... Not To Be Forgotten ''obituary+sowpub''...
Some more interesting little {TidBits} and the Relationship Google keeps Growing Together with SowPubs and A Mix of Others...
Just a little Up-And-Coming ''Prediction'' once again! Google Labs and Company has been Hinting slightly here and there... Time will Tell... The Whole interesting Mix of Death industry related Topics & Ideas on SowPubs most recently has Been More than a little intriguing Overall... Just when a few particular ''Forum'' related illnesses, possibly Death, were being discussed... Misc. Forum related Businesses... And Fresh New ideas in Relation too... Are Up-And-Coming once Again! Figure it Out and You are Well on your Way to Some Very nice Specialized Forum related business ideas, opportunities, possibilities, Especially some Very Nice Revenue(s)... Even by Starting them Up very Soon 2012... Not the Early 2000's or So... Like SowPubs and Company... When Dien and Gordon were probably Just Brainstorming or Something like That About the Reality of SowPubs really Happening! Crazy Brainstorming could include A ''Specialized'' Forum on the Good ol' Death related industry... Cool Marketing ''Tool'' for those Booklets in hard times... And All Kinds of other Things, Businesses, Networking & Connecting... Much of Dien's List of businesses [mentioned] in Eva's thread Worth Connecting into it's Own business model & Concept(s)... Specialized Death industry Forum Anyone? ... For Marketing purposes... Monetization of the very {Specialized} Death industry Forum Anyone? ... :D That and Other's... Time will Tell... As per some Crazy Brainstorming! Last Word... Not To Be Forgotten as Everyone keeps on Digging through All those Never-ending Golden nuggets... ;) https://www.google.com/search?q=obit...179fb50ae22b91 https://www.google.com/search?q=sowp...179fb50ae22b91 All the Best... Phil |
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