Why Most Ads Fail... "The risk of insult is the price of clarity."
 

In case you're interested in Advertising and Selling stuff... :)

Maybe $7500 month... ;)

Roy Williams...Wizard of Ads...

Excellent article and resource...

Most ads aren't written to persuade; they're written not to offend
http://www.entrepreneur.com/advertis...cle182404.html
http://www.wizardofads.com/

Phil

Re: Why Most Ads Fail... "The risk of insult is the price of clarity."
 

Thanks Phil for sharing Roy H. Williams writings.

He is one of my most favourite writers. I think his Wizard Trilogy books are simply superb. They are without doubt the most beautiful books I've picked up (design wise). Their content is wonderful too.

Roy is a terrific speaker too. I've heard him speak twice (once was for a 3 day workshop) and he was terrific both the times!

If anyone gets a chance - do attend one of the workshops that Roy himself presents at Wizard Academy in Austin, USA (wizardacademy.com). Its like Disney World for the brain! I simply love that place!

And do sign up for:
http://www.MondayMorningMemo.com
Where Roy writes some of his best stuff.

Re: Why Most Ads Fail... "The risk of insult is the price of clarity."
 

Thanks Ankesh,

Some very interesting reading, listening and viewing for the weekend...

Excellent newsletter formating and presentation...

Smart idea! that few are Doing... :)

Another Great story teller... ;)

http://www.mondaymorningmemo.com/?ShowMe=Archives
https://www.wizardacademypress.com/

Phil