Questions about Jobs, Resumes, Training
Gordon, first of all thanks for your weekly Fly Low, Collect the Dough newsletters. I'd be interested to know your thought processes on how you come up with these ideas. It's a different kind of "outside the box" thinking to be sure.
I've been working through the jobs/resumes portion of last newsletter. It struck a chord, so I began writing blog posts. To date I have six full posts and starting on my seventh. One a day is not that difficult, plus I'll throw in a few videos. After about 30 or 40 I'll be running out of ideas, but figure if I get to that point, I'll be able to proceed further.
Then I got stuck in my thinking/overthinking.
When I went to do some searches in the resume/jobs space, I realized there is an absolute ton of competition with a lot of "tenure" in that field (i.e., people that have been there a long time it seems). Is it the volume of content on a site you estimate will overcome this annoying detail or how does that work for getting traffic and part-time business?
Am I overthinking this or what?
Thanks again, Gordon.
First, help me understand a few things.
I've never experienced writer's block, if anything I have thought diarrhea.
Daily news is always a good source for ideas.
You began writing blog posts, about jobs? Or getting them? Not sure what you wrote about.
As for getting customers, your process doesn't sound right to me. Tenured businesses, or established ones...consider Sam Walton going up against Montgomery Ward-Kresge-Woolworths-Ben Franklin-Murphy's...etc.
Don't worry about the other guys, differentiate. How?
First thing, you have to start with your customer. WHO? Lot's of different types of Resumes, high school kids need them, college grads for entry level, 25 year olds with some experience...career changers with ten years of experience...mid management, Executives, Academics....
So, start with who your ideal customer is going to be. Higher up the ladder the higher the cost of services.
Spend a lot of time identifying your customer, and the mistake to avoid is being a generalist to everyone...where the bulk of your competition lies in wait. Depending on where you live, become an expert.
I have a client who is on his way to becoming the PREEMINENT job coach for Atlanta HOSPITALS/medical. He has visited all the places where job boards could be, has begun to establish himself as the "SPECIALIST" in getting people jobs in health care and he is becoming swamped. See? He doesn't do resumes for general people, he custom designs them for specific job openings in his area.
But, even a generalist can do well with not much more than craigslist and superior advertising and a web presence. Offer your own freebie, 7 Secrets to Finding the Hidden Best Paying Jobs sort of a thing. Maybe by zip code, or whatever, make your capture page different and how many of these established or tenured marketers are using all the tools we IM people use?
An auto responder funnel? Facebook ads? YouTube videos?
TommyBoy, go back and revisit some of those sites and ask yourself if they are maximized, are they using PUSH OR PULL marketing? I think you will see things slightly differently from this perspective.
PRESENTATION to the
at the right time
in the right place
is my whole Crux of my business. And I always start with my PROSPECT as my product, the prospect first approach.
Here is a typical resume site.
This came from a sig file at Warrior Forum. So, pretty standard stuff, eh?
If it were me, I'd have either a fly in, pop up or an above the fold form for a FREE jobs report. What they do here is the build it and they will come.
They give you PRICING, in other words, one siZE fits all service. The put the order button right up, they are selling without giving us any benefits.
Why are they better than 1001 other resume sites out there, including established ones?
I also went through several different combos, and they are all form generated. Also, many of their links at the bottom don't work.
So, they offer a 189 "Platinum" with a form to fill out.
I'd write a little Hotsheet, or short report along the lines of what I mentioned or to make it more topical...
9 of the Best Jobs to Apply for During Trump's First Year as POTUS, give that away. Include a bonus hotsheet of resources (links) offer a consult, then get to the pricing.
I just happened across this one from WF, looks typical, but if you or anyone finds an outstanding Resume/Job Finding service which incorporates IM, please post a link. Thanks,
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