Cover letter advice needed...
 

Re: My 1-hour audio cd info product that I want to send to media, ezines, blogs and hopefully get them to REVIEW it for their readers.

What should I write for the cover letter? Should it be very short, like: "Here's a copy of my new audio CD, "[name of cd]." The information is designed to help [people in niche] [benefit]. Please listen to it and if you feel it would be of value to our readers, please review it in an upcoming [column, ezine, blog].

Thank you for your consideration.

______________________________

Or, should the cover letter have bullet points of what's covered in the CD and all sorts of other info (ie: a long copy cover letter)? If so, what should the cover letter cover?

Thanks!

-- TW

PS: Since this is a physical product (actual CD), it (and the cover letter) will be snail mailed.

Re: Cover letter advice needed...
 

TW,

In my opinion it's all about Digging deeper into particular threads and pulling a few Rabbits out of the bag... :)

I've re-posted parts of my Encrypted message... Including Copying and pasting a few of those Golden nuggets from the Article source referred to... And a few Hints too... ;)

"You want to be creative, but play to your strengths," says Mr. Barefoot.

How To Market Through Other People's Blogs:
http://www.sowpub.com/forum/showthread.php?p=24345

"Getting a blogger to write about your company before you (participate on their blog) is like asking a person to marry you without a first date," says Denise Wakeman, co-founder of the Blog Squad, a Los Angeles-based consulting firm that advises businesses on how to use blogs as part of an online marketing strategy.
Others say personalizing a pitch can sometimes win a mention without participation in blog discussions. Darren Barefoot and Julie Szabo recently co-authored an online book called "Getting to First Base: A Social Media Marketing Playbook." To promote the book, they played to the romantic angle of the title by sending personal, hand-written letters asking 10 influential bloggers to review the book.
They enclosed each letter in a sticker-studded, perfume-scented pink envelope. In each letter, they included the address of a Web site set up just for the recipient, where the blogger would find a two-minute video message from the authors welcoming him or her to read the book. The idea was a hit: Almost every blogger wrote about the experience.
Mr. Barefoot and Ms. Szabo took another creative approach to promote a new line of printers for Brother International Corp. (Canada) Ltd., one of their clients. To ask bloggers to review the printers, they created pitches in the form of comic strips customized for each blogger. The duo found pictures of the bloggers online and pasted the images into the strip.
"You want to be creative, but play to your strengths," says Mr. Barefoot. "If you are a T-shirt vendor, for example, create personalized T-shirts for each blogger."
http://online.wsj.com/article/SB120526706660828097.html

Phil