Bullet point critique, please...
 

Promoting a marketing seminar/workshop for small business owners.

Which 3 of these bullet points would you find most enticing? (if any)...

_________


New way to IMMEDIATELY improve your marketing mindset.

What "Rich Dad, Poor Dad" does NOT tell you.

New definition of marketing - and how it helps you see things more
clearly.

How to use target marketing to your advantage.

"Patented" method turns features into benefits.

When to think like a consumer, and when not to.

The "3 B's" to avoid at all costs.

The 4 essential elements to all marketing.

Fool-proof way to (finally) uncover your USP.

The nine most powerful words in marketing (you've never heard this
anywhere before).

How to evaluate and improve the marketing "path" you set up.

Take an X-ray view of other companies' marketing efforts.

Instant 16-point "Marketing Self-Diagnosis"

Find out where your marketing "blind spots" and "leaks" are.

How your business fits into the economy and capitalism, in general.

Is the internet actually hurting your marketing mindset?

3 instant "Marketing Miracle Cures" most people don't even use!

_____


Thanks.

-- TW

Re: Bullet point critique, please...
 

Thanks TW for asking.

My opinion is: all of your bullet points speak to other marketers. Not other small biz owners.

If I had to select one of the bullet points for small biz owners - it would be:
Instant 16-point "Marketing Self-Diagnosis"

Better headlines:

Local Marketing Guru Shows You How To Make Money Faster Inspite Of Sluggish Economy -- All At A $37 Workshop!

(This was by Brian Keith Voiles.)

"The Secret To Getting More Business Referals in Houston, TX"
"Discover How To Get All The Business Referrals You Can Handle in Houston, TX From One of the Nations Foremost Referral Marketing Experts in This 2 Hour Free Local Seminar"

(This one was by David Frey)

(If you want the entire ads - send me an email and I'll send them to you - I have them in pdf files.)

Re: Bullet point critique, please...
 

Thanks Ankesh.

In my own defense, I was thinking every small biz owner wears a marketing 'hat.'

My bullet points were aimed at the 'marketer' inside the small biz owner. A marketing seminar for small biz owners.

I was trying to make them as curiosity-provoking as possible. Like, 'what does that mean? -- I gotta find out!'

-- TW

Re: Bullet point critique, please...
 

Thanks TW.

When I was young - I hated drinking milk. Yet I drank it because it *apparently* made you taller faster.

I find the same mentality with small business owners. Most of them don't like marketing. They think of it as a necessary evil.

Focus on marketing, and you lose them. Focus on the end benefit (make more money during bad times, live an independent worry free lifestyle etc etc) - and you have a better chance of getting them to read further.

Be more like Seth Godin. Less like Dan Kennedy. And you'll win the mainstream audience - and not just the marketing geeks.
(For the record: I consider myself a marketing geek.)

But thats just been my experience.

(Of course - the place where you'll post your ad also plays a part on your message...)

Re: Bullet point critique, please...
 

TW,

Google and Carl Galletti just Shared these Golden TidBits... :)

Maybe a little Food for Thought for your marketing seminar/workshop... ;)

Much Success and Fun with your project!

How To Create Your Own Profit Producing
Headlines, Titles and Bullets
http://holothink.com/affiliates/Bullets.pdf

Phil

Re: Bullet point critique, please...
 

Instead of using the word "Marketing" when talking to "Small Biz Owners"... use "Sales" or "Profits".

In my experience when I mentioned the word "Marketing" to small biz people, their eyes glass over and across their memory-screen goes the images of "Going To The Grocery Store", aka "The Market".

Tell 'em you can increase their Sales or Profits or "Walk-In Traffic"....then, they'll be on the same page as you are.

In talking with a Fishing Guide yesterday, if I were to say, "George! I have a Marketing Program I'd like to show you, ya got a minute?"

He would've told me, "Nah! I all set! Thanks anyway!"

However...If I were to say, "Hey George! I have a new way to bring more fishermen to you this coming season, ya gotta minute?"

Or, "George! I've discovered a way to boost your bookings this year, ya gotta minute?"

A Fishing Guide understands the word "Bookings".

Get on the Same Level as your prospect!

Don Alm