How about this 'newsy' headline?...
 

Whenever we use the D. Kennedy "ethical bribe" idea, I thought maybe a headline like this would be effective...

[Name of local town] Man Admits to Offering 'Bribes'

or even...

[Name of local town] Man Pleads 'Guilty' in [Name of general area or county] 'Bribery' Case

Definitely would be an ad for the ad, no?!?

-- TW

PS: Would be pretty funny with apparent 'mug shot' showing marketer with giant s-eating GRIN + thumb-up gesture next to face. You'd have to be the right type of wacky 'personality marketer' to pull it off though.

Your must read 'newsy' Brainstorming tool...
 

If you're looking at Turning Headlines into Cash along with other 'newsy' Brainstorming requirements... ;)
http://www.sowpub.com/forum/showthre...ghlight=drudge

Phil

HA! Great minds think alike...
 

Just got an email from Jonny Andrews with this subject line (which *DID* make me read on)...

“BREAKING NEWS: Making Money Online Is Illegal??”

Turned out to be a blog post about how he's making so much $$ that his family thinks it must be illegal, etc.

My point here is, 24 hours after I posted my "newsy" headline with a tabloid/scandalous twist, JA sends out an email with the SAME themed headline!!

-- TW

PS: Phil -- as always, thanks for the searches! You always come through!