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-   -   Selling Ad Space On My Car (http://www.sowpub.com/forum/showthread.php?t=7207)

Fishman January 19, 2011 06:25 PM

Selling Ad Space On My Car
 
I thought this might make for a good discussion.

I'm thinking about selling ad space on my classic car to local biz owners.

I also have a website for the car that I was using to try to sell it, but now I'm thinking I could also sell ad space to local biz owners on there as well.

Maybe sell pixels? Banners? Not sure what would be best or how to determine value of space.

My car gets MASSIVE ATTENTION. It may as well be on fire while I'm driving down the road or just sitting parked.

I can't get away from the gas pumps without at least a handful of people wanting to talk to me about it or just to give me a compliment.

Since it's a classic I'm not trying to do a "wrap"/decal type of ads.

I'm thinking along the lines of removable magnetic signs.

One strategically placed to get people who look at the car to go to the website where they can then see more ads.

I'm thinking that maybe a coupon component on the site would be a way to go as well.

Also I'm thinking about a JV with the sign shop for bringing him more biz by having him make all the signs for the businesses.

I think anyone who buys space on the car itself should pay a premium for the exposure.

I can also see being able to get exposure on my local radio stations. I know someone personally who owns a station in my hometown.

Any thoughts?

Looking forward to everyones input.

Thanks for everyone time.

Fred

Reg January 20, 2011 04:45 AM

Re: Selling Ad Space On My Car
 
You could go to Fivver.com and offer to post any sign (specify size, hand lettered) for $5.00.

There's someone who hangs an 8.5x11 sign on a Saint Bernard and sells photos of it. And gets lots of takers for it.

MMacGillivray January 21, 2011 01:56 PM

Re: Selling Ad Space On My Car
 
If you check this thread out -

http://www.sowpub.com/forum/showthre...iwearyourshirt

you'll see the facebook twist on this idea used by Jason Sadler

A classic car might be a good twist on this idea - so hope you get something worked out.

Margaret

Fishman January 21, 2011 05:56 PM

Re: Selling Ad Space On My Car
 
I appreciate the input but I've decided the hassle is not worth it.

Thanks again for your time.

Fred

Adman January 21, 2011 11:25 PM

Re: Selling Ad Space On My Car
 
Make a sign 2ft by 3ft wide....divide space in 4 equal....rent ea space for $300 for 3 mos....= $1200

Fill one space with a Free Ad...to get started (nobody wants to be FIRST) Call on local biz....show them the existing ad and space available....quote price....collect checks. When you've sold one...remove the freebie.

Don Alm


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