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-   -   New innovation - no fat, no calorie chips! But there's a "catch"... (http://www.sowpub.com/forum/showthread.php?t=6893)

Dien Rice June 19, 2010 11:31 PM

New innovation - no fat, no calorie chips! But there's a "catch"...
 
I'm always on the lookout for unusual businesses or business ideas that people have implemented...

Here's one you may find hard to believe...

A company has come up with the "holy grail" of weight loss... These are...

Snack chips that have no fat and no calories!

What is the secret? It's this...

Their chips are made of paper!

(That is, "edible paper.") These "Slim Chips" have flavors like mint, cheddar, and sweet potato.



Unfortunately, if you want to buy some you have to order them from Iceland! (They should be available from September...) They' re also apparently not cheap (reportedly around $20 a bag)...

You can read more about these no calorie no fat chips here...

http://www.hafsteinnjuliusson.com/in...ts/slim-chips/

http://www.theage.com.au/lifestyle/w...0610-xy82.html

Will they catch on? Who knows... You can eat as many of them as you want, and not gain weight... That could be a big enough drawcard, you never know...!

However, it shows that there is no limit to human ingenuity... ;)

Best wishes,

Dien

Phil June 20, 2010 05:35 AM

Re: New innovation - no fat, no calorie chips! But there's a "catch"...
 
Dien,

One more for your collection just in case you might of missed it...

Imagine if you start Applying similar Marketing tactics and Creativity into particular awesome Info product creation too...

Le Whif..
http://www.google.com/search?hl=en&c...gs_rfai=&tbo=1

When it comes to...

Specialty food and Merchandising related ideas...

Remember...

An egg is an egg is an egg, right? Not anymore. Some smart people have figured out how to re-position the white eggs to earn more money. :)

Once Again...

One of my favorites from Ankesh's Biz Tactics... ;)

Cluck, cluck, my eggs
are expensive than yours!
http://www.biztactics.com/bullet-eggs.php

Phil

Dien Rice June 23, 2010 02:01 AM

An "eggcellent" way to beat the competition!
 
Quote:

Originally Posted by Phil (Post 26589)
Dien,

One more for your collection just in case you might of missed it...

Imagine if you start Applying similar Marketing tactics and Creativity into particular awesome Info product creation too...

Le Whif..
http://www.google.com/search?hl=en&c...gs_rfai=&tbo=1

When it comes to...

Specialty food and Merchandising related ideas...

Remember...

An egg is an egg is an egg, right? Not anymore. Some smart people have figured out how to re-position the white eggs to earn more money. :)

Once Again...

One of my favorites from Ankesh's Biz Tactics... ;)

Cluck, cluck, my eggs
are expensive than yours!
http://www.biztactics.com/bullet-eggs.php

Hi Phil,

Thanks for your - as usual - thought provoking reply!

Wow - breathable chocolate and coffee! That seems like a crazy idea! But hey - also no calories!

Wouldn't want to get arrested by accident, though... "I promise you, officer, this white powder I'm inhaling is actually white chocolate!" ;)

Thanks also for the link to Ankesh' s blog post, which I agree is great! It also reminds me of something I was reading recently.

I recently bought the book "Hide Your Dagger Behind A Smile" by Kaihan Krippendorff, which I am reading now and which I thoroughly recommend. Anyway, he also writes regularly for Fast Company, and you can find many of his articles on their website.

His book and his articles are based on a collection of ancient Chinese wisdom called the "36 Strategies". These were originally written to apply to war, however, Krippendorff has also shown through modern case studies that they are very applicable to business.

There are often multiple forces at play in business success stories. As Ankesh points out, vegetarian eggs, eggs with omega 3, and generally healthier eggs form a strong USP (unique selling proposition) which distinguish these eggs from ordinary eggs.

Krippendorff wrote an article (written after Ankesh's, by the way) which was a kind of case study of an egg company that grew its profits dramatically while its competitors' profits were shrinking. It did this by doing what Ankesh mentioned - getting into these healthy (and more expensive) types of eggs.

Krippendorff explains it using one of the "36 Strategies," specifically the one which says "Await the exhausted enemy at your ease."

In war, this means that if you know where the next battle will be, you should get there first. That means that by the time your enemy later reaches the battlefield, they will be exhausted from travel, but you and your troops will be well-rested and full of energy and high morale. As a result, you will be more likely to win the battle.

This lesson can apply to business too. In the case of the eggs, Krippendorff's view is that this highly successful egg company saw the trend towards healthier foods, more "natural" foods, and so on. So they realized that this would be the next "battlefield" in their industry. So they "moved" there early, and got a good head start on this growing "healthy" segment of the egg market.

(It's basically the first mover advantage. However, you have to be sure the trends are heading your way - then get there early. There's no point being the first in a place no-one cares about - like the first person to sell a combination flamethrower/fertilizer dispenser, for example... :) Hey, I wonder if that's patented yet?)

Anyway, I found his point of view interesting. You can read his article here...

http://www.fastcompany.com/blog/kaih...n/chicken-farm

Thanks again for sharing, Phil - and thanks for sharing Ankesh's insightful article too (and thanks Ankesh for writing it)!

Best wishes,

Dien

Ankesh June 23, 2010 05:28 AM

Re: New innovation - no fat, no calorie chips! But there's a "catch"...
 
Thanks Phil.

LeWhif is an excellent idea! Excellent technology. Seems very lucrative. Is it patented?

Although I think 4-8 puffs is a bit lower than ideal. Would aim for 12-15 puffs or so. Then it becomes a cigarette replacement. Cool new product for folks who don't smoke. Opens a whole new wide market. (And a hidden expectation of using the product more than 3-4 times per day.)

Phil June 23, 2010 07:20 AM

Re: New innovation - no fat, no calorie chips! But there's a "catch"...
 
Ankesh,

Yes, according to the following details...
http://www.lewhif.com/files/EnglishPressRelease.pdf

Time to get over to Paris and start negotiating... ;)
http://www.lewhif.com/swfs/lewhif_faq.swf

Although, as with everything on the internet, Lots of different opinions! Good and bad...
http://www.google.com/search?hl=en&c...videos&spell=1

Phil

Phil June 23, 2010 07:50 AM

Re: New innovation - no fat, no calorie chips! But there's a "catch"...
 
Dien,

Thanks!

For adding more Great info...

Just goes to show you how Simple stuff and ideas...

Can multiply and Grow endlessly into who came 1st the Egg or the Chicken or Vice-versa kind of brainstorming! ... ;)

Another quick "Hot" recent Huge! money making idea...

That so Many internet marketers went after due to misc. Recession related ideas, etc...

Still fairly popular if you Study Google and ClickBank well using innovative marketing tactics and lots of Creativity...
http://www.google.com/search?q=Chick...H&ved=0CAwQpwU

Phil


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