Jim Straw MASTERMIND Idea-Makes Bank Employee #1 In Paid Referrals
Rufus said, "The Bank Script I have to use makes Customers Mad and they
yell or hang up on me."
Rufus works in the complaint department of a USA Bank.
But the Bank Expects him to Sell Financial Investments to people who call
in with complaints about their bank accounts.
Not EZ with this mandated Script!
When a customer calls in Rufus has to say -
#1 - "Can I ask you a few questions?
#2 - "Do you have an account at a competing bank?
#3 - "Do you have a credit card with someone else?
#4 - "When is the last time you checked your Insurance?"
Tick off your current Account Customers!
A "Tell The Reason Why"
Mastermind Linking Tactic-
How Rufus Became #1
In Paid Referral Sales...
Turns out IF Rufus can successfully Refer the client to an Expert
in another department - Rufus gets a Fee.
Since Rufus says his phone is monitored.
Rufus says his calls are recorded.
We had to make a Change that is sort of Invisible.
So we Put a REASON WHY in Script Question #1 -
#1 - "May I ASK You a Few Questions Please? You can help me answer
your questions or Refer You to the right Expert if You tell me more about Your finances. Any Different Accounts You might have - so we can keep things straight.
#2 - So do you have any other accounts with us or another bank?
P.S. - Rufus hasn't gotten any direct sales yet. But at least bank customers
aren't yelling at him and hanging up.
WHY Jim Straw's School Principal Advised Him to Quit School
The REASON WHY I'm writing this Sowpub Thread Is -
To Celebrate The Positive Impact Jim Straw and his 700 Info Products
have made on all our lives as Small Business Marketers.
(And to Test an idea for a new INFO Product.)
I'm sure Jim wrote this down somewhere. But I swapped ideas with Jim
and got it in an email.
It seems Jim never went to college because the Principal of his high
school called him to the office one day.
The Principal had seen Jim's car in the parking lot. KNEW it was worth more than his.
The Principal knew Jim Made more munny as a teenager than The Principal
of the entire school made.
"THE REASON You go to college is to train for a 25,000.00 job. You Already
make more than that. A lot more. So my advice to you is to QUIT school.
Make a lot of munny and HIRE a bunch of college grads to work for one of
your companies. That is how you can contribute the most to your country."
ACTION SUMMARY -
Many of my Mentors say there is MORE to it.
Richard Branson funded a Study of all self made billionaires in The UK
And Europe. Discovered 9 of 10 NEVER finished School.
I Am Convinced The Public Education System in The USA is BUSTED too.
A - You sit in a room -
the Teacher Talks -
you take notes -
You Read the same book the teacher is giving a speech about -
MEMORIZE details and facts.
Then get Tested about what you remember.
ALL of WHICH You Forget in 48 hours!
Which is a GOOD THING - because the Text book is DECADES out of date.
B - In The REAL WORLD Of Shiny New Ideas We Have to TEST Our
Facts and Ideas - Because the Pace of Change UNDER OUR Feet MEANS
what worked Before Will Mostly FAIL Today.
TEST is a Spoon-Full-of-Sugar Word for FAIL.
FAILURE is Guaranteed Unless we constantly make Lots and Lots of Cheap
Low Cost - NO COST Mistakes.
Yet Our Schools Punish us for making Mistakes!
C - I May Be Making a HUGE PUBLIC Mistake here on Dien's Forum. Perhaps
my Effort to Entertain you with "Funny Mistakes that Make Munny"
I - Testing might turn my mistake into a Success.
II - I've learned to be Kinda' Humble because of my Tests. I Always Guess
WRONG. The Headline or Product Idea I think will be Popular NEVER Wins
in the Voting.
III - You guys and Gals might Make a Suggestion or Comment that TWEAKS
the whole thing into the WIN Column.
Which makes my Point.
Do You THINK Steve Jobs came up with each of his BIG WINNERS in a
No FAILURES before Product Launch?
The Apple Company Juggernaught is a Testing Machine.
THE BIG QUESTION for investors is this.
What happens to Apple when they run thru Steve's List of TESTED New Product ideas?
How A Mistake Got DANA A Marriage Proposal From A Multi-Millionaire
Dana called me.
She had gone to a meeting on a Texas Cattle Ranch.
The AC broke down.
It was 120 degrees in the shade.
Dana found a big stone horse trough outside the big Mansion. Pumped
out of the ground by a Windmill - it was COOL.
Dana is Curvy and loves to flirt.
So I'm sure there was a DARE involved.
Anyway - she climbed into the huge Horse trough with her clothes on.
Not to be outdone by a Girl. Some of the men decided to join her.
ONE Man that Dana particularly liked said he'd jump in too -
IF he could hang his coat and his wallet somewhere.
So Dana jumped out of the horse trough. Hung his suitcoat over a fence
post. And everybody laughed as this gent with the English accent climbed
into the water too.
Fire ants in the Fence-Post got into Eric's Coat. When he put it back on they
STUNG him by the hundreds. Eric couldn't breathe. Was Rushed to the
Dana didn't leave his side for DAYS.
After he woke up to see Dana's tear-filled smiling face. Eric the Multi-
Millionaire Bought Dana a Castle. And Proposed marriage.
And They Lived Happily Ever After.
CELEBRATING Jim Straw-I GOOFED But Got A New PAPER ROSE Product Idea
Jim created information products at an amazing pace. 700+ over 50 years.
I've only created 65 or so.
So I've got a lot of catching up to do.
The ONE Thing Jim and I agree on, however is personally Testing out the
ideas we sell.
Often I'll get a New Product idea while coaching a client. The effort of
explaining and illustrating a new concept - will Shake things up and I'll
announce out loud - to the startled sm biz owner...
"Why am I not selling this idea?"
IN THIS CASE - I made a Mistake.
And the MISTAKE forced me to improvise. And then I went AHA! - "Why
don't I Test this out. Find out if anyone Wants to Buy this idea."
I'm in a Restaurant booth. A cute little Mexican girl about 4 years old starts
playing Peek-A-Boo with me over the back of the booth.
So I decide to make her a Red Paper Rose.
I start to make the rose and the waitress comes past EXCLAIMS, "Oh, is that
for me! My Birthday is tomorrow!"
I gave her my only RED PAPER ROSE.
What to do.
What to do.
I started fiddling around with an Extra Napkin on the table.
I tried it whole.
I tore it in half. Too short.
I got another Napkin. Got it just Right. (Boy of boy this sounds like Goldilocks and the 3 Bears!)
I stood up.
Walked to the little Girls Mother.
Said, "Para la Senorita Bonita Pequena" and handed her the white paper Rose
Rose Petals and Stem and leaves and all.
She seemed STARTLED. So I said in English. Your Daughter and I have
been playing PEEK -A- BOO.
And gave her daughter my Flower.
For the Rest of my stay I had an Entire Table full of Mexican Ladies - Grandmother, sister, Mom and Daughter - Waving and smiling at me.
And my Waitress Sarah - too.
Plus all of my neighbors at other tables were smiling.
My TEST Question is -
Knowing that the Act of Simply Turning A Paper Napkin into a Rose
Improves your service AND gets You
All kinds of Attention
From Women in Line or at a Sports Bar
or At Networking Events.
Not just at any Restaurant you visit.
DOES Anyone Think A Photo or Video Book
with Specific Directions on how to -
A - Turn Any Paper Napkin into a ROSE
B - Close Clients By Taking them to Lunch And Teaching them Rose Making
C - Flirt Stories - Case Studies And Directions Taken From
REAL LIFE - situations...
Be a product that People Might Want to Buy?
P.S. - I can use some Testing ELVES. So If You want to Learn How to
make a Flower out of any paper napkin. E-mail me at [email protected] - and I'll send you Video Directions.
Partner & GirlFriend Emptied Ken's Office While He Was On Vacation
Mistake #1 - was giving his girl friend 3% of his business for doing a
48% his partner had - plus 3% for the gal friend - is 51%
So they Stole every Consulting idea he'd invented in 20 years
of consulting - while he was away. His neighbors said a van backed
up to the side of his house.
But they did Ken a Favor in a way.
They taught him he could DOUBLE his 400,000.00 fees and BEAT THEM
out of Consulting Contract - over and over again.
Ken started ADDING VALUE to Beat his old 400K size offers - Charged 800 GRAND instead of 400K. He was amazed. He closed them all.
Ken followed them around for 6 or 8 months - offering a Competing
Option to every bid they made. BANKRUPTED his former partner and girlfriend.
When last we spoke - Ken was commanding 7 figure fees. Working for
Billion dollar corporations. Even doing some work for the Dept of Defense.
Ken is a Genius.
I learned a lot from him.
I Especially VALUE Ken's Way of NLP Copywriting an "Introduction" to any Request for Munny - so you NEVER get an outright "NO."
You get a chance to negotiate. Make Changes.
Mastermind Effect - I Tipped The Wrong Waitress - But Got MORE Food
With the way things are organized in some Restaurants I'm foggy about
Who does what.
Who my waitress is - for example.
I got Lonesome Waiting. My waitress went AWOL so I asked another lady to check on my soup.
Karen Brang me my Soup.
So I gave her a 1.00 bill.
Then Karen came back with my salad too.
I gave her another 1.00
Then MY Waitress - Sally - showed up. I asked for some salad dressing.
I gave her a 1.00 too.
Then I showed her my soup dish. 1/2 empty. She brought me another bowl of soup. (It came to my table 1/2 empty.)
This went back and forth thru the meal.
I went thru 5.00 dollars in ones.
But got Extra Salad.
A big pile of Vegetables.
And More Fish than usual.
3 scoops of ice-cream on my pie.
MY ACTION PLAN to Avoid
Starvation At Restaurants - due to this MISTAKE?
IF you dine out - you know how small the portions have become.
I now 1.00 Tip the guy or gal who brings my water.
I 1.00 tip my Waitress
I 1.00 tip any other waitress I can Flag down - who SMILES back at me.
AND if things TASTE good - I send munny back to the Chef.
IS IT WORTH the Extra 4, 5, 8 dollars
to get MORE and BETTER FOOD?
P.S. - Since 99% of the Other Patrons IGNORE the waitress, water boy
OR Even better for You and me -
BITCH and MOAN. You can become a SUPER-STAR.
I Also Tell them how to Boost their Tips to 500.00 a day or more
With ideas from a 5000.00 a Day - Waitress I met - who bought her
MORE about her - here:
How Shelly Used a Company MISTAKE to Become HEAD of Her Dept
Shelly Called me Up After Her BOSS Didn't Pay the moolah he owed me.
She was a senior in college.
Also working Part time for a Cable Company. Her job getting legal
OK to dig trenches to install cables.
Shelly said, "There is something NOT RIGHT about my new boss."
So I told her to get samples of her boss's Handwriting.
I'd Check her personality for HELL TRAITS.
Fear of Success
Low Self Esteem
So Shelly went to the Personnel Department Head. Told her she'd found
some information about doing "Handwriting Profiles On-Line."
Analyzed her new BOSS who is acting WONKY.
And had a question.
"DID ANYONE Actually call and Check her work history?"
Shelly's New Boss had STOLEN thousands from her previous employer. They
Gave her a Positive Letter to show future employers IF SHE LEFT
So their other customers wouldn't FIND OUT.
But did not LIE when asked by phone.
Shelly's Boss Got FIRED.
Shelly became Dept Chairman.
And we worked together until Shelly was making over 120,000.00 a month
part time and Quit her Corporate Job.
Shelly had BRASS OVARIES. We worked out a way for her to Sell stuff
to her bosses and managers and co-workers. WITHOUT them knowing the
Munny went to Shelly.
Something we Adapted for Shelly based on strategies I used at several of my
Jobs when I worked for "The man."
P.S. - Here's what Shelly used to get her not quite right BOSS Fired...
Jimmy Krug wrote a very nice memorial to Jim Straw...
Jimmy Krug wrote a very nice memorial to Jim Straw, which some here would be interested in...
'I first met Jim Straw back in the mid-1990s. As luck would have it, however, I ran my first mail order campaign fresh out of college in 1987. I said to him, “Jim, I wish I would have met you back in 1987!” It just so happened that my mail order campaign flopped. Like the old saying goes – I was a day late and a dollar short. Even so, it was a tremendous learning experience for me. It was the beginning of my direct marketing journey.'You can read the rest at the link below...
JF (Jim) Straw – 1945-2012
I must admit, I never would have thought to test anything regarding auras!
Way back when, particularly in my teenage years, I was fascinated by a lot of "psychic" and alternative stuff...
I read about it all...
Past lives, lucid dreams, ESP, Nostradamus, alien visitations, crop circles, witches, voodoo, you name it...
Not to mention other things, like possible existing "monsters" like the Loch Ness monster, Bigfoot, the Yeti (Abominable Snowman), and others...
Some of this turned out to be true (like the coelacanth, and horseshoe crabs are pretty ancient creatures too)...
Lucid dreams are true, too... (That's where, in your dream, you realize that you are dreaming, but don't wake up. It enables you to "control" the dream - and you can fly, and do all sorts of things, "inside" of your dream.) The book "Exploring the World of Lucid Dreaming" by Stephen LaBerge is a great book on the subject...
Digging deep into my memories, I remember that photographing your aura is called "Kirlian photography" - http://en.wikipedia.org/wiki/Kirlian_photography
Photographing auras was something I had wanted to try back then - but never got around to it...
I never would have thought to "test" a promotion regarding it, but, as your example shows, the "test everything" advice is definitely good advice!
rest in peace jimmie straw
First Zig Ziglar now Jim :( Two of the really great motivators and teachers in marketing and sales. I will miss them both.
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