Giving Away Thanks
 

While I was reading an old Dan Kennedy No BS newsletter, Dan made a point about remembering to give thanks to people.

This isn't about just saying thank you when someone opens a door for you or gives you extra servings at a restaurant.

Dan explained that people crave acknowledgement. If you have a customer that buys from you regularly, giving them a nifty gift a few times a year will make them feel special and will also lead to more sales ! Of course, you attach a note saying how much you appreciate their business or something just thanking them for being a good customer.

I would also make sure that the gift was NOT something with your logo or sales message or anything that made it look like a promo item.

What I like about this concept is that you can give away gifts to friends, co-workers, relatives, or ANYONE just to let them know you care about them and what they mean to you !

What this sets up is a lifestyle of thankfulness... and more happiness !

Thanks! Is this graphic over the top? :)
 

Thanks Millard!

That's a great reminder... I really should say "thank you" more often!

I noticed that Ankesh Kothari and Glenn Osborn - both great marketers - are always saying "thank you" in their email newsletters... and I appreciate it... :)

I like the idea of thank you gifts... I must do that more often...

I have two nephews... now aged 11 and 12. We sometimes play Minecraft together over the internet (they live in a different city from me)... And we communicate with each other using something called "Discord"...

I noticed that they love sending animated GIF images to pepper their conversations...

A little like this!



...which came from here, a website devoted to all kinds of thank you notes and graphics!

https://allfreethankyounotes.com

https://allfreethankyounotes.com/thank-you-gifs/

Awesome post, Millard! :)

Dien

What Got Me Started
 

Years ago, I went to a speech from famed National Cash Register salesman, Ira Hayes. (I still have his book)

Ira talked about creating a book of thank you photos of customers who bought his product. When Ira made a sale, he took a photo of his customer. He got all the photos printed and he placed them in a scrapbook.

Once Ira got to a new prospect, he opened the book to show his prospect all the photos of past customers ! It wasn't hard to sell to those customers.

As a result of this speech, I went to a printer and had them make up special thank you cards with my picture and a great big THANK YOU on the front of a nice coated-stock card with plenty of space on the inside for me to write a message. I got a LOT of mileage from those cards!

Can you imagine the impact of using a thank you card with a personal message along with a lotto ticket inside ?

Something worth testing, I would think. :)

Jump on board!
 

Hi Millard,

Thanks for sharing a great story!

When he could show people pages and pages of happy customers... Well, people love to jump on a bandwagon...

And when they see there is a successful "bandwagon" there, they want to get on board too!

I think that's one dimension of what's going on... They want some of whatever it is those other people got!

I always found it interesting that... You could have two restaurants next to each other, which seem identical...

One restaurant could have a huge line out of the front, with people waiting and waiting to get in...

And the other restaurant next door - as empty as a politician's promises...

(I'm too impatient... so I never join any long queue if I can somehow avoid it!)

Some great psychology we can all learn from, thanks Millard! :)

Best wishes,

Dien

Millionaire Insurance Sales Manager Used Thank You Notes to Make 400 Million Bucks
 

Thanks Dien,

I met a Genius Insurance Manager.

None of his guys or gals could get thru to the Decision maker.

So he sent A series of THANK YOU NOTES.

Which all by themselves got all of his telemarketers to the Biz owner.

Thanks,
Glenn

Doubling Insurance sales in 3 New England States in one year
and adding 400 million in Sales is Why I begin everything I write with a THANK YOU.

You Can FAKE *Popular* Until You Become Successful
 

One restaurant could have a huge line out of the front, with people waiting and waiting to get in...

Thanks Dien,

Dan Kennedy Taught me how to RENT cars from a Car Dealer
to make a Restaurant Client Look Popular - To People Driving By - from the Road.

ADAPTED.

When I First Started in Marketing I had no office. So I met Prospects in Fancy Restaurants.

How Did I "FAKE" Success?

I Arrived Early.

A - Pre-Paid for my meal and my Guests

B - Lotto Tipped all the Waiters and Waitresses

C - Lotto tipped the Cooks

D - Handed people at nearby Tables a Stake of 10 One Dollar Bills & Lotto Tickets. And Asked Them to TIP The Waitress EVERY TIME I Tipped Mine.

RESULT?

I Turned A Biz Appointment into a PARTY.
Unconsciously PEOPLE WANT to Work with You If Being Near You is FUN.

And Even Though This was my 1st time at this Swanky Restaurant. Since EVERYBODY knew my name - The Client ASSUMED I dined here Frequently.

I Got this idea
From a 400 Million
Dollar Mentor.

He Has a Standing Bet that In Any Restaurant Group
Seated at the same table - HE GETS THE BILL. Because he is wearing a BESPOKE 5K Suit. And Talks LOUDLY. And Acts Arrogantly.

WHENEVER I meet with people like him - I Arrive Early.
And Short-Circuit what they Expect to Happen. REALLY throws them or a Loop! And you get to TALK 1 on 1 with Any Speaker or GURU you want. (Because they are Curious How You Bolixed up their Gamesmanship.)

(Bespoke is a wacky Word. Had to look it up a while back Just to TALK to a Lady who Sells Bespoke Suits.)


Thanks,
Glenn

Faking Being Popular
 

Glenn,

I may have asked before:

Have you ever tested different priced Lotto scratch off tickets?

Ha ! With what I have seen with your success, you don't need to, I would think. :)

Thanks Glenn - I really appreciate it!
 

Thanks Glenn,

That is an AWESOME story...

I really must adapt this wonderful practice... :)

Thanks - I really appreciate it!

Best wishes,

Dien

Thanks Glenn... Another brain "pop" !
 

Thanks Glenn,

Another INGENIOUS idea!

(Again - if you're not on Glenn's email list - I encourage you to join... His is one of the few where I do my best to read everything he sends... https://enchantednlp.com )

On this part...

"I Turned A Biz Appointment into a PARTY.
Unconsciously PEOPLE WANT to Work with You If Being Near You is FUN."

This reminds me of the days when I used to "date"... (I'm married now, so haven't "dated" for a while...)

As a young guy, you quickly learn that "desperation" doesn't work!

Neither does begging! :)

(No wonder these "incels" have so many problems... They "reek" of desperation!)

What does work is being "fun" to be around...

When a girl or woman finds you "fun"... She wants to see more of you...

(And it works from the girl's point of view, too!)

So... I think it's the same principle!

Though I hadn't thought of it that way...

Thanks Glenn... Another brain "explosion" you've gifted to us all...

:)

Best wishes,

Dien

P.S. My wife says that out of all the weird people who were attracted to her... I was the "least weird"... I guess that's a compliment... Uhh... Sort of... ;)

I Did Test I DID Test Different Priced Lotto Tickets
 

Thanks Millard,

BUT

there

was

a

Problem.

Cashiers and Waitresses FELT SO BAD when I give them a 10.00 or 20.00 LOTTO ticket and They Lost.

They WOULD Not Take a 2nd Ticket.

They Gave it Back.

So I was Forced to Go back to 1.00 Lotto Tickets.

Glenn