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-   -   THANK YOU Gary Halbert For A BILLION $ Writing Template (http://www.sowpub.com/forum/showthread.php?t=6567)

Glenn September 29, 2009 11:16 AM

THANK YOU Gary Halbert For A BILLION $ Writing Template
 
Roses Are Red,
The Sky is Blue,
Thank You Gary Halbert,
We Remember You.

Dear Friend,

As You Can See, I've stapled a Poem to The Top of This Letter.

Why did I do that?

3 Reasons:

#1 - Because You Have The Attention Span of a Gnat - after Skimming Thru 100's of Emails and Postings a Day SO I Needed a Way to GRAB Your Attention.

#2 - Because I Wanted to Share a BILLION DOLLAR Sales Letter Template or Format, That Gary Halbert Invented, with you.

#3 - And Because AnyTime We Wanna' Make Some Munny Selling INFORMATION On-line or in Direct Mail this Technique Out-pulls All Others.

=============
=============
I first Heard Gary talk about THE 1.00 Bill Letter in 1989. TWENTY YEARS LATER Lots of Us Still Mail Using This Format. We use it because it makes money like crazy.

I wrote it down in 1989. Have used the idea non-stop ever since.

Here's How It goes:

--------------------------------------------
DOLLAR BILL HERE

Dear Friend,

Thanks for reading my letter.

As You Can See, I've fastened a shiny new 1.00 Bill to the top of this letter.

Why did I do that?

2 Reasons:

#1 We all sort our mail over the trash can and I needed a way to GRAB your Attention.

#2 - Since What I'm Writing You About Can Put Munny In Your Pocket, I thought a 1.00 Bill to be a Perfect Attention Grabber.

Here's What It's All About...

------------------------------------------

You Could Spend YEARS Testing and Never Find a More Profitable Way to Begin ANY Letter.

Most folks Who Try to Sell Stuff on and off-line DO insist on testing Un-tried ways to communicate with customers and prospects.

THEY Usually FAIL.

People READ Your Offer More Often Because Your 1.00 Bill Says, "You Are Important. So I'm Paying You To Read My Letter."

What Else Beside Munny Can You Use as a Grabber?


I've Been Sent GRABBER Letters with baggies of sand to sell Beach front Property. And From Australia - A TREE LEAF Letter.

------------------------------------------

LEAF AT TOP

Dear Friend,

Thanks for reading my Letter.

As You Can See, I've fastened an Oak Leaf to the top of this letter.

Why did I do that?

ONE REASON -

To REMIND You That The FALL Season is coming. Falling Tree Leaves tell us that. So You May Want to Start Thinking about _____________.

Here's what it's all about -

------------------------------------------------

I've Personally Send Out Letters With Balloons on Top.

Dear Friend,

As You Can See, I've Paper-clipped a Red Balloon to the top of this letter.

Why?

Because I Want to Blow Up and EXPLODE some false information about _____________ You May Have Seen Lately.

Here's what it's about:

---------------------------------------------------

I Can Hear You Doubting Thomases Out there saying, ""But Glenn I can't use Gary's GRABBER Idea Template On-line in my E-mails, Ezines and Offers - Can I?

YES
YOU
CAN.

Here's How You Do It -

JUST SUPPOSE You Used Some FREE Photo Software Like SKITCH to put a Photo on Top of Your Offer?

I Closely Watch What Sells Best on E-bay and other sites to figure out what INFORMATION Will Sell Well.

So My E-mail to you might LOOK Like This -

--------------------------------------------------------

Click for full size - Uploaded with plasq's Skitch

Dear Bingo,

Thanks for asking about how I Come Up With ideas to Write about and sell on the web.

As You Can See, I've pasted a photo of some of the Top Selling Products on E-bay.

Why is it UP there?

ONE Reason -

So when we talk You and I will have 100's of specific money making categories IN COMMON to discuss.

----------------------------------------------

You Can ALSO Put An Audio File or a Video Up top and fit it into Gary Halbert's ATTN GRABBER Template just fine.

I've got two - low cost - auctions up on E-bay right now.

IF You were to Look at Either one, what do you think You'd Find?

GOOD GUESS!

I used Gary's Grabber in both. In totally different ways. For totally different INFO Products.

JUST SUPPOSE You Want To SEE Yet Another Type of Internet Letter GRABBER actually making money?

Below We Used TESTIMONIALS On Top of the Sales Letter to INSTANTLY Credential and GRAB the reader's EYEBALLS.

"Why I Use A 4000 Yr Old Exercise to Take Away PAIN"

is
selling
well because there are TONS of older Baby Boomers in PAIN from arthritis and bad backs and health problems. And we found Best Selling E-bay PAIN-Related Categories to sell into.

Here is the Auction LINK -

********************************************

http://cgi.ebay.com/ws/eBayISAPI.dll...ht_6925wt_1167

********************************************

Thanks to Gary Halbert You Can Sell Reports and E-books from Home with only a Computer,

Glenn

P.S. - If the PAIN RELIEF Book is Sold. E-mail me and I'll put it back up for you to see. E-bay doesn't store old auctions long.

[email protected]

Adman October 6, 2009 02:02 AM

The one I've used of Gary's is...
 
The PostCard (or Ad) with the words;

"FREE RECORDED MESSAGE REVEALS.....(whatever you're selling)
Call 555-1234 x 123 anytime"

Then the Voice Mail (or answering machine) would give a 2 minute outgoiing message extolling the Reasons Why the caller should leave his/her Name & Mailing Address for more info.

This was WAAAAYY back in 1985 when Gary first started his NewsLetters. I still have most of his NL's. They're classics.

And...I too am STILL using the PostCard and the Dollar Bill thingees.

Gary was one-of-a-kind. I got to meet with him twice. Talk about a rip-snortin' whiz-banger of a "Brain-Storming" session. It was like...HE'D SAY, "what about this?"...then I'd respond with, "Or, what about THIS?" We'd carry on for hours.

Don Alm

Adman October 6, 2009 08:50 PM

Re: Jerry Buchanon
 
Hey Yeah, Gordo....Jerry was my first "mentor" in the "Entroopener" stuff.

Jerry had a newsletter that, every month STIMULATED the Brain Cells as to what others were doing to make money and...he'd occasionally put his spin on it.

Jerry's first product was a 1-page report on "How To Rid Your Property of Gophers and Moles".

He was a 'Sales Rep" for a big outfit in the Midwest. Decided to quit and become a "Farmer" in Washington State.

Well...when he took a tour of his new acreage he discovered many Gopher and Mole Holes. The next morning as he was going into town he happened to notice the Golf Course adjacent to his property.

It did NOT have any Gopher or Mole Holes...so....he pulled in and went to see the head groundskeeper...who told him the "Secret" to getting rid of Gophers and Moles, forever.

Jerry tried it and...it worked like a charm. No more Gophers or Moles digging up his property.

This amazed him so that he decided to type up a 1-page letter and run some classified ads in Farmer's Mags....that went something like this;
"Rid your property of Gophers and Moles Forever. Send $3 to Jerry Buchanon, Box 123...etc"

Well...it usually takes 2 months for your ad to appear, from the time you place it...so...Jerry went about his business and forgot about the ad.

Then one day he got a call from the local PostOffice. They told him he should get down to the PO because they have 3 bags of mail for him

So...he goes down and there are hundreds of $3 orders for his "Gopher" report.

This caused Jerry to get HIGHLY INTERESTED in the "Mail Order" biz. which he did. He put together a $10 Booklet about his mail order biz and started his TOWERS CLUB Newsletter.

That's when I came in contact with him and got me interested in "Remote Marketing".

I got to meet Jerry before he passed on and he was as Down-To-Earth as you could find. He had subscribers all over the globe and was sooo excited about Life and finding new ways of doing things.

He's what got me stimulated in New Products and New Marketing Methods.

Yeah....I'd LOVE to see the old ad or article. I'm getting ready to give my grandkids an "education" on how their granpa was able to have just 2 "Employers". General Electric in Chgo (out of college) and a Ford Dealer in Colorado when Exxon pulled out, overnight, from making Oil from Oil Shale... leaving 2600 families in a lurch and causing the area UNemployment to go to 30%. Wow. Talk about having to "grab yer buns with both hands".

Ohhh...quick story;
The Ford Dealer hired me on the spot and I was "Low Man" on the sales team and...I became the TOP salesman within 2 weeks due to "the way my mind works". Here's what I did;

From being in the Aspen area I noticed that, many of the Zillionaires wore old T-Shirts and worn out Levis as they went about BUT....on their FEET...they had VERY EXPENSIVE FOOTWEAR.

The "Rich" always (the ones I knew) take care of their TEETH, FingerNails AND, their FEET.
So...my first day as a Car Salesman, onto the lot walks a guy with a Big head of hair...wearing a holey T-Shirt and holey Levis BUT...on his feet were a pair of Tony Lama Boots (about $1,000 in thos days)

So...the salesguy whose turn it is to meet people who come onto the lot (they're called "UP's") ...looks at this seemingly bummy guy...comes over to me and says, "Hey Don! Why don't you take this one!" (Saving his "UP" for the next person on the lot and thinking he'd dump this guy on me, the new guy)

Well....the "bummy guy" turns out to be LEON URIS who wrote EXODUS and other big hits and movies.

I wind up selling his THREE TRUCKS for his ranch in Aspen AND...he gives me the names of many of his Aspen buddies who I procceeded to sell many cars and trucks to (Buddy Hackett, Jack Nicholson, Jill St John, Robert Wagner)

And...one other "Marketing Technique" I used from my "Psychology Classes" at Northwestern (Psych was my minor and has stood me well over the years);

When someone comes into a Dealer's lot to Trade in his Clunker he wants "TOP DOLLAR" for his Clunker...and if you don't give him LOTS MORE than it's worth...he'll go to another dealer so....I figured I had to come up with a way to "Diffuse" his "Over Value" of his clunker trade.

Here's what I did;
I looked over the outside, the tires...then got into the driver's seat. Aked the owner to give me the keys and get into the passenger side.

I turned the ignition, revved the motor up a little...then...turned off the engine and at the same time...in my LOUDEST VOICE...I yelled, "WHAT WAS THAT NOICE?" I'd nearly scare the PeeWadin outa the guy AND, he would then proceed to "tell me the TRUTH" about EVERYTHING that had happened to that vehicle while he had it.

"Oh well, I rolled it and bent the heck outa the frame. An the thing needs a new ramafritz plus the gitzagator was stuffed with extra-thick oil...etc, etc"

I not only got the trade owner to accept a LOWER PRICE for his clunker AND, I stopped him from going to another dealer...giving ME the business WITHOUT me having to "twist his arm" or use and High-Pressure tactics on him.

It was FUN...and...I made 2 to 3 times more commission as any other salesguy.

And...my first "JOB" at GE only lasted for about a year because within a few days of being hired I discovered I was replacing a guy who had been with the Co for 30 yrs and who was being "let out to pasture BEFORE his Vested Retirement Rights kicked in".

So...I started a Burglar Alarm biz from scratch and made a great living.

Then...about 6 mos after my Car Sales "JOB"...we could NOT give cars away. It was the end of Carter's admin where Interest Rates went to 21% on Car Loans (which was the last time we had ALL Democrats in Congress AND the WhiteHouse. How soon we forget WHO the dems are)

Anyway...thanks from bringing this topic up.

Don Alm...reminiscing on a beyootiful fall day in the Pacific Northwest (almost as pretty here as in New England this time of year)

edwin77 November 15, 2009 01:44 AM

Re: THANK YOU Gary Halbert For A BILLION $ Writing Template
 
Yesterday I found the T.O.W.E.R.S. ad by Jerry Buchanan, with your full name testimonila, when you were still in IL. I'm looking at ads from the 60s and 70s, and finding some real gems.

In an old 1975 (Sept) Money Making Opportunities mag I've seen at least 10 products that I have sold at one time or another. It was FUN to see your name on this old ad, if you don't have a copy, I'll be glad to send you one.
Thanks!
Just keep on posting!...

Joetrevison November 22, 2009 02:24 PM

Re: THANK YOU Gary Halbert For A BILLION $ Writing Template
 
Gary Halebert was one of the greastest of the greatest. I like what he wrote. their aren't any other like him

Joetrevison December 14, 2009 06:07 PM

Re: THANK YOU Gary Halbert For A BILLION $ Writing Template
 
Edwin77

Can you send me a copy of anything?

Joe Trevison
32 West 8th Street suite 504
Erie, Pa 16501

I like copies of Jerry Buchannan stuff. Please. I can not find anywhere

Joetrevison December 20, 2009 03:23 PM

Re: THANK YOU Gary Halbert For A BILLION $ Writing Template
 
can copy this and send please I looked everywhere and can find this Please

Joe Trevison
32 West 8th Street suite 504
Erie, Pennsylvania 16501


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