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What’s the difference between Hits & Visitors?

I have a website that’s on page one of Google for the term Spokane Cars and it’s getting a lot of traffic. My traffic stats say it’s getting over 15,000 hits but about 600 visitors. I’m not sure what’s the difference. Is it how long a person stays there?

Thanks,
Jason Hatchett

Re: What’s the difference between Hits & Visitors?

Hi Jason,
a page view is each time a visitor views a webpage on your site, irrespective of how many hits are generated. Pages are comprised of files. Every image in a page is a separate file. When a visitor looks at a page (i.e. a page view), they may see numerous images, graphics, pictures etc. and generate multiple hits.

For example, if you have a page with 10 pictures, then a request to a server to view that page generates 11 hits (10 for the pictures, and one for the html file). A page view can contain hundreds of hits. This is the reason that you should measure page views and not hits.
Michael

Re: What’s the difference between Hits & Visitors?

Well in my opinion hits mean the ads in which your site or blog like a google ads which hits the users ... and Visitors only check yours site or blog ... !

Thanks