More Ingredients For The Stew Pot
 

If you go to:

http://www.nytimes.com/2012/02/19/ma...nted=1&_r=1&hp

you will read an article titled:


How Companies Learn Your Secrets

It was written by:

Charles Duhigg is a staff writer for The Times and author of "The Power of Habit: Why We Do What We Do in Life and Business," which will be published on Feb. 28.

I offer this ingredient for your stew pot. We've been talking about closing the sale, opening the sale, changing the bvs to cvs, etc, etc, etc.

Wouldn't it be funny if all this material was all horse crap and the reason we buy isn't due to the opening or presentation or close of our sales talk? What if we bought solely based on habits we formed as we were walking from baby into our teens into adolescence into old age and then boom death?

Who the hell would the joke be on?

Re: More Ingredients For The Stew Pot
 

Since I had a personal crisis that occupied most of my day I had time to surf the net. While surfing I found some more that may or may not be relevant.

Admittedly I was ignorant of this document. Hell, it was published in 1999. I was still in my Internet infancy and barely able to read, see, hear or comprehend.


the document is called:

The Cluetrain Manifesto

and can be found at:

http://www.cluetrain.com/

I read it. Again, I'm late to the game. However, given the meteoric rise of reputation management, it would seem to me their basic premise is absolutely correct. We are definitely more connected and we can say things in almost obscure anonymity we wouldn't say if we were eyeball to eyeball.

Before I get off track, I'd love to hear what others think about the manifesto. I believe it is material that can be placed in our stew pot w/o spoiling the taste of the broth.

Amen and God bless fellow marketing crusaders. To the rest, I say ninsa...