Start your own `dummies' Niche! Smart business of `dummies'...
 

Maybe HOTSHEET `dummies' :)

Just Creatively Twist your own Dummy Brand. ;)

... everywhere these days, with titles like Flower Bulbs For Dummies, Smart Booster Cables ... director of licensing at John Wiley & Sons, the business and technical ...

The 'For Dummies' brand, which has been around since 1991, expands with licensing deals...
http://www.miami.com/mld/miamiherald...s/15274369.htm

http://www.dummies.com/

Phil