I'm Writing A Book for a Lady w/13,000 Customers & Can Use HELP
 

Howdy,

I just met a woman with 13,000 customers.

10,000+ spend 100.00 or more a month.

Let me get my calculator. I'll look like a jerk if I add it up wrong.

12 months times 100.00 a mo = 1200.00 smackers

1200 X 10,000 buyers = $12,000,000.00

NICE.

So I woke up last night with an idea.

A Win-Win idea.

Why not use some of the 100's of Testimonials and Case Studies on Barbara's website to write a book? I ASKED PERMISSION and Barbara said, "YES."

The Basic Idea in Headline Form Reads Like This:

"How to Quickly Write & Sell Books
By Borrowing Headlines & Case Study
Stories That Already Gross 12 Million
Dollars a Year"

Book I Title Might Be...

"How to Write Testimonials and Case Studies That Sell For-You
So You Don't Have To."

Why
do
I
Need
Your
Help?

Because I'm too close to this. One or two Chapters may STINK. Others
might be fantastic and should be moved to the front of the book.

And to be Truthful...

I've discovered during Tests that my Opinion of What Readers will LIKE
is Always WRONG. Always.

The WIN-Win-Win here works like this...

Barbara gets a book she can share with 13,000 current customers. If They
Give the book away and bring new folks back to her website...Barb and her
buyers all Make More munny.

You Benefit Because You Get to Watch The Process of Creating and Testing
a new book to Guarantee it sells.

I Get Feedback. Your Opinion of what You Like and Dislike. And plan to
SELL the dang book to my ezine readers. A Triple Win.

(EDITORS NOTE - Dien - if you don't like the idea you can DELETE me. But
Seth Godin writes his books Chapter by Chapter on his website. Then sells
the same DARN book to his ezine list. Sounds Up-side-Down/Backwards to me. So. I - gotta - Try - it.)

Sounds too STUPID to work. Doesn't it?

Ok.

Here we go.

===================
===================
INTRODUCTION - How We Helped The Customer Who SleepWalked and Ate
Entire Cakes and Pies in his SLEEP...

I Swear this is true. I'm not making anything up.

IN FACT - I'm sitting here with one hand on a stack of Bibles.

Well.

Not one hand. One foot.

You get the idea. IF you doubt me Go Ahead and Google it. "SleepWalkers
Who Eat in their Sleep."

This poor Schmuck was on the phone with me week after week. He
discussed the Adkins diet, the lettuce diet, the water diet. All sorts of Diet
Torture plans.

Yet week after week he gained more and more weight!

I told Craig, "It's impossible to be eating as little as you claim and still gain
weight. You must not be counting all your meals."

AHA!

Then his wife caught him raiding the refrigerator. He carried all the
ingredients for a HUGE Submarine sandwich to the table.

Built it.

Ate it.

But ignored her.

Wives
do
not
like
to
be
ignored!

Next Day she told him what he'd done.

He Didn't remember! Told her she was crazy. Denied the whole Binge Eating episode.

So she did some on-line research.

Then made a plan.

First - She Tied a BELL to their bedroom door after hubby went to sleep.

2nd - She had her iPhone and her video camera ready and loaded in the
dining room.

3rd - She took photos and video of Craig eating an Entire Chocolate Cake. Then BUSTED him with her proof.

Since he didn't remember -- visits to various Doctors Followed.

Long Story Short...

NOTHING WORKED. Even hypnosis failed.

Well.

Correction.

ONE THING did work. My research showed that Sleepwalkers Cannot solve
complex problems in their sleep.

So.

Craig went out and bought a long piece of logging chain. Put a complicated
Big-Ass Padlock on it. Wrapped it around the Refrigerator and through the
door handles.

EVENTUALLY the wife got tired of getting up in the wee hours. Craig tended
to get noisy/frustrated and Wrassle the Frig around when he couldn't get it
open.

So she took to feeding Craig large amounts of Vegetables and salads and
fruit just before bedtime.

THAT seemed to help a lot.

Why Am I telling you this?

Because You Probably Think Your Weight Situation is Bad.

Serious.

Dire.

Unsolvable.

Well.

It might not be quite as bad as you think.

So here's the plan.

I'm going to Share a bunch of Successful Testimonials and Case Studies Here.
Many of them are not so good. But they convinced folks to buy anyway.

We're going to show you how to do it better.

Write better Testimonials.

You have two jobs.

Job #1 - Laugh your way thru the book as we show and tell you Specific
ways to Improve Your Testimonial and Case Study writing in order to make
more munny.

Job #2 - Check and see whether any of the folks whose Wgt Loss Stories
we're sharing are a good "Fit" with you or a loved one.

When You Find an idea, strategy, tactic you like... Jump on it like a mother
robbin jumps on a june bug.

HINT - The underlying weight loss secret shared by all of these Testimonials
is a Natural source of Minerals and Nutrition SO Powerful that you don't feel
tired after work.

Your feet feel restless. You find yourself moving around. Without counting
calories or thinking about it you Lose Wgt. Much better than torturing yourself with diets that don't work.

I wouldn't be writing this book except for the fact that I haven't caught a cold or gotten a flu bug for 23 years. Due to one mineral that Barb sells. And Yup I'm sort of thin. Probably could lose 5 lbs though.

So I already DID my due diligence.

=======================

CHAPTER #1 is up next...

The Woman Who Slept 14 Hours a day and woke up Tired with a Mysterious Illness - Gained wgt - 24 Serious Symptoms the Doctors Could Not Diagnose.

Thanks,
Glenn Osborn

I think the idea is BRILLIANT!
 

Hi Glenn,

First, I think this idea is BRILLIANT! A book based on testimonials...

Many people (including me) love examples. We need the real stories and examples to be able to understand everything right.

I think it'd be a great read, too...

I love it!

- Dien

P.S. I'm a bit sick (again) with the flu, which is why I haven't posted much the past few days...

Re: I'm Writing A Book for a Lady w/13,000 Customers & Can Use HELP
 

Hi Glenn,
LindaC here.

Excellent idea.

Can't (weight) to learn more about the natural
nutrients, minerals, and food items that promote
weight loss and good health.

Did I miss exercise class?

My Best 2 U,
LindaC

CHAPTER #1 - Be Specific-Focus Each Testimonial on 1 Benefit
 

Thanks Dien,

Ok.

First...

The Testimonial on Barbara's 12 mil lion dol lar website.

Lastly...

A Re-write.

All it takes is a little list writing. Then it's easy to Be Specific. And Focus on
one Benefit.

===============
===============
CHAPTER #1 - Be Specific-Focus Each Testimonial on 1 Benefit

I Dare You To Read This Testimonial
and Figure out Even ONE Action to Take.

As you read - Please notice there are no specific actions
to take. Zero products to ask about.

Yuck.

(Testimonial has No Title or Headline)

Imagine being full of energy. Imagine working full-time, taking evening
college classes and aerobics, getting three active children to their various
schools and activities and still never lacking the energy to plan or volunteer
for parties and community events. Imagine suddenly being unable to do any
of these things. This happened to me.

From 'supermom' to lifeless, I was attacked by "a mysterious illness." I would
sleep for fourteen hours only to wake up still feeling tired. Daily migraines
and endless nausea stalked every move. Armed with a list totaling 24
symptoms, I sought a diagnosis from doctors. After running a battery of
tests, they were unable to detect a cause for my misery.

Luckily, the symptoms eventually subsided. However, I was left ravaged by
the effects of the un-named illness. I had gained weight and still lacked the
energy that my demanding life required, when a chance encounter buoyed
my life in a new direction. Trading stories of lackluster energy, a lady
diagnosed with Multiple Sclerosis (MS) told me about how she had
experienced a greater level of flexibility and movement ever since she began
consuming Super Blue Green Algae (SBGA) harvested from Oregon's Upper
Klamath Lake.

Returning home, I sought to incorporate SBGA into my routine. I conducted
research on the Internet and discovered Simplexity, just in time to attend
the annual company-sponsored gathering of enthusiastic Distributors. Making
the trek from my home in Elmira, Oregon to the event in Klamath Falls,
Oregon I found herself surrounded by upbeat and energetic people. I met
people who'd overcome medical challenges far more serious than mine. They
had enhanced their health and were an inspiration to me.

Since attending the New Earth August Celebration, I have incorporated SBGA
products into my recovery plan. Jumping back into my family life and a four-
day-a-week gym routine, I was making headway.

At a rapid pace, I have been able to regain the strength and vigor I had prior
to my illness and then some. People at my gym are amazed at how quickly I
have gotten back into shape and at all the weight I have lost. They want to
know my secret. I just smile and share my experience.

Cindy Foster
Elmira, Oregon

=================
=================
Eeeeek!

OK.

Here is one Way to Rewrite this Testimonial.
And add a specific Benefit/problem.

------------------------------------------------
------------------------------------------------
Step I - Lift a Headline out of the body copy.

"I Was Attacked By a Mysterious Illness & Gained Weight"

"Hi,

"My name is Cindy. I'm a full time mother of 3 kids, have a full time job
and Act as "Cab Driver" for all the kids school and sports activities. Plus
volunteer for community events and parties.


"I Was Attacked By a Mysterious Illness & Gained Weight because I suddenly
started sleeping 14 hours a day. And Waking up dead tired. Of my 24
symptoms the terrible migraines and endless nausea were the worst.

"Doctors couldn't help. Eventually the worst of my pain went away. But
I was still dead tired. And I had gained a lot of weight. Luckily I met a
MS patient who had gotten some help from SBGA - Super Blue Green Algae
products from Klamath Lake.

"I attended their August Celebration. Got advice from people who had had
even worse health challenges than me.

"At a rapid pace, I have been able to regain the strength and vigor I had prior
to my illness and then some. People at my gym are amazed at how quickly I
have gotten back into shape and at all the weight I have lost. They want to
know my secret. I just smile and share my experience.

Cindy Foster
Elmira, Oregon

----------------------------------------------
----------------------------------------------
ACTION SUMMARY -

Just Suppose You are writing your own Testimonial.

It helps to make a list.

List the problems you had.

Then list what problems have gotten better.

List how or why you feel better.

And Put Yourself in the place of a reader. Ask yourself, "What would readers
want to know if they had similar health problems?

Just between us...

Based on others I've spoken to. And clients with similar health issues.

It sounds as if Cindy was poisoned by something toxic in her environment.
Or something she ate or drank.

I have a friend who used to work as a CameraMan at Football and Baseball
games all over the USA.

Now he is in constant Pain.

His father is very rich. So he's been all over the world. Been examined by
the top doctors in many countries. NOTHING Has Helped.

Here's something Odd.

Bill says he gets 45 minutes without PAIN in both arms After he does a
Chi Energy Exercise I got from a World Famous Surgeon. Who, in turn, learned it from his Korean Energy Healing Sensai teacher.

If you wanna' Try it yourself.

Here's the link:

"How to Shoot Chi Energy Heat Out of Your Hands" - 365 day 100% munny
Back Guarantee.

http://archive.enchantednlp.com/products.php?id=74

---------------------------
---------------------------
CHAPTER #2 - "How My Friend Randy Used Peanut Butter to help his 250 lb
Iraqi Attack Dog *Sister* Lose Weight to Better Survive 120 Degree Texas
Heat"

Randy Said, "My Head Fits in My Dog's Mouth, That's How Big She Is"
 

CHAPTER #2 - "How We Got Randy's 250 Pound War Dog "Sister" to Lose
Weight So She Didn't Suffer So Much in The 120 Degree Texas Heat"

Randy was flat on his back in a Veteran's Hospital when we first met.

Randy bought a copy of my "How to Fight PAIN and Win" book off E-bay.
Then told me he'd get me the munny as soon as he pawned a Kruggerand at
a nearby pawn shop.

When I found out he was in the Critical Care Unit of the military hospital and
just back from his 2nd tour in Iraq. And Wanted to get back to his teenage son and his dog at home...

I said, "Forget about it."

And sent him his "Pain Relief" book.

I also Federal Expressed Randy a couple Bottles of my personal Supply of
Super Spinach. And called his cell to walk him through my QUICK Results
Directions. Learned the hard way as I coached dozens of my customers to
better health.

Randy explained that he and his Black Opps group had been sprayed with
Agent Orange.

In Vietnam Agent Orange was used to strip leaves off trees. In Iraq Agent
Orange is mixed with an Excellerant and dropped from airplanes and drones
so as to burn enemy tanks from the air.

So now he had all kinds of serious Untreatable health problems.

But after a couple weeks of popping Acidophilus to cleanse his colon. And
eating 10 or 20 Super Blue Green Algae OMEGA a day... Randy climbed out
of bed. Got a cab. Went home.

And Then Randy told me about his dog "Sister."

I asked, "What kind of dog is it?"

Randy didn't know.

"How Big is Sister?"

Randy said, "Well. my head fits in her mouth with room to spare. She was
specially trained to rescue soldiers in War."

I asked, "How does a Dog "Rescue" a soldier after he's been shot?"

Sister is Trained to
Run out into GunFire
And Rescue Injured men

"Sister is trained to run out into gunfire. Drag injured soldiers to safety.
Ignore pain. So she still has bullet fragments in her body they couldn't
get out."

I'm thinking, "Wow. That is not an average dog to have inside your house."

Next I asked Randy, "So why do you want Sister to lose weight? Iraq is hot
too."

Randy explained that in Iraq they went out on patrols. But came back to
a very cold air-conditioned compound at night. At Randy's house it was
120 degrees outside. In the 80's inside.

Sister had to pant all the time. Was hot. And at 250 pounds needed to lose
some weight.

I said, "Yikes. Now I understand how Sister could grab a man by the arm or
leg and drag him to shelter. She's a monster."

Randy laughed.

The Mail Woman Wants to Pet
Sister but I Can't Tell her
She is Trained to Rip The
Arms off of Strangers

"The lady who brings the mail sees Sister propped up against the front door.
Wants to pet her. But she's been trained to take the arm off of a stranger.
Only eats raw meat twice a day. Won't take food or orders from anyone
but me."

"Aha!" I said, "That's why you got her. Nobody but you can control her."

Randy agreed. "I was getting on the armored personnel carrier when they
told me they'd have to shoot her if I didn't take her with me. So I hitched a
ride on a gooney bird transport. The rest of the guys took a passenger jet
back.

I was incredulous. "What?" I was speechless. "I've heard about those
planes. 22 hours or more on a plane. No seats. Not beds. You're strapped
to the side of a wall. Incredibly cold. Noisy.

Randy held Sister in his lap the whole way.

So Randy is asking difficult questions now.

"So You got me Energized enough to get out of that hospital. Will it help "Sister"?

HOW DO YOU Get Super Spinach
Into a 250 Lb Dog Trained to
Never Eat Btwn Meals?

I;m thinking outloud now - over the phone....

"Well, yeah. If You Get Enough of it into her she won't lie around. She'll
trot and run everywhere. I've got customers who suddenly find themselves
with restless - "Happy Feet" and start going on walks with the wife or playing
with the kids instead of TV."

They lose the belly and love handles and don't change anything.

Randy and I couldn't think of a way to Get Capsules
Of Super Spinach down Sisters Throat without
Randy Getting Bitten

So.

I emailed my "Big Red Nose New Ideas Testing Ezine" List.

And Voila!

A man in colorado had the answer.

So Randy got big jars of Peanut butter. Grabbed a handful out of the jar.
And Stuck 10 or 20 Super Spinach Capsules into the peanut gunk.

Told Sister, "Open your mouth."

Then scraped a huge wad of peanut butter off his hand
behind her front teeth.

And for the next 30 minutes Sister worked at the peanut butter with her
tongue. Little by little she licked it all away.

Never realizing that she was swallowing Massive Natural Minerals and
vitamins in the process.

Randy reported back.

"Glenn You will never Believe it. Sister is galloping all over the place.
Her big ears flop in the breeze. And her front and hind legs and feet
stick out in all directions when she runs. It looks Awesome."

And Yes. Sister lost a lot of Weight.

One Final note.

An odd side effect of mega-boosting Sisters Immune System was... Bullet
fragments began to get pushed out of her body. Randy said he kept finding
Sister licking a sore bump on her leg or side.

And had to give Sister the Command word to "STAY STILL" while he cut
each bullet out. Sewed up the skin.

----------------------------------------------
CHAPTER #3 - How to Chop Up a Long Case Study like the
WAR DOG Story into Shorter Testimonials.

CHAPTER #3 - How to Chop The WAR DOG Wgt Loss Story into Chunks
 

CHAPTER #3 - How to Chop Up a Long WAR DOG Wgt Loss Story
into a Short Weight Loss Testimonial.

Ok-dokey.

What do we remember most from the WAR DOG Wgt Loss Story in Chapter #2?

Let's make a short list:

I - Randy is patriotic. 2 tours in Iraq is a lot.

II - Randy loves his dog.

III - Sister has a HUGE GAPING Maw of a mouth.

IV - The Military must have a huge stockpile of Agent Orange lying around.

V - There are breeds of dogs out there
scarier than we knew about!

VI - We Tested Several Different Mother-Nature-Natural Weight Loss Products
on People BEFORE We Gave Them to a Dog!

Wow!

That's a Great Testimonial Headline.

===============
===============
How We Tested A Natural Wgt Loss Mineral
on A Dozen People Before We Gave it to
*Sister* The War Dog

My friend Randy came back from Iraq
with a problem named "Sister."

Sister is a 250 pound War Dog
trained to rescue Wounded Soldiers.

But Sister Only Took Directions from Randy
so he was told, "Take her home or we'll
have to shoot her."

So Randy has a 250 lb monster Dog
living in his house.

Eating Raw Steak two times a day.
A War Machines used to Frigid air
conditioned compounds at night.

Sister is not doing well in 120 degree
Texas heat. So Plan A is to get her
to lose some weight.

Her mouth is big enough. Randy says
his head fits in there easy. But Sister
has been trained to avoid poisons.

Won't eat anything outside her food
bowl.

Based on my previous Experience
feeding Super Spinach Minerals
to people Who Promptly
Feel so much Extra Energy they
start walking and exercising...

I suggested to Randy that he get
Some Super Spinach vitamins into
Sister too.

How to Slip Nutrition down Sister's
Suspicious throat. A problem.

I asked some friends how they
sneak vitamins down their dog/cat
pets throats.

One man said, "Peanut butter!

So Randy wrapped whole handfuls
of peanut butter around 20 capsules
of Acidophilus and Super Omega Algae.

Stuck fistfuls of Peanut Butter
to the roof of Sister's mouth.
While she was busy licking it off
she swallowed the vitamins.

BINGO. Soon instead of lying around
panting... Sister is running and playing
outside. Night time mostly.

Randy didn't want to scare the neighbors
cuz a giant 250 Lb War Dog Covered
with bullet scars Gamboling around
the yard is not a happy sight.

Result? Sister's Extra Energy PLAY-TIME
Shed the Extra pounds and she is breathing a lot
easier.

As told by
Randy Collins
Dallas, TX

CHAPTER #4 - 15 Lb Weight Loss Testimonial
 

CHAPTER #4 - 15 Pound Weight Loss Testimonial

Writing a simple, organized Testimonial is easy
IF you do a little planning.

"Be Specific" - is good advice.

But what does that mean?

Write out your testimonial then apply these questions. And go back
and fill in the details you missed.

Did you cite the time? Fall, summer?

Did you mention a location, city, state, country?

What about the elapsed time?

Did you explain what you did to gain weight?

Did you say how you lost the weight?

Were specific foods or people involved?

How long did it take you to lose 15 lbs? (This example doesn't say)

---------------------------
---------------------------
ORIGINAL Testimonial Follows -

At the time of my before picture I was working in a resturant and eating
anything I wanted. Cream sauce here, dessert there. I was indulging in fatty
foods too often and not eating enough fruits and veggies.

I moved to a new town and met someone who introduced me to New Earth's
Super Blue Green Algae products. I was going to Graduate School and
money was tight. Keith worked with me to fit the foundational products into
my budget.

I began taking Enzymes, Probiotics, Alpha Sun and Omega Sun. I also
obtained a job in the school system and began playing the kids during gym
for 20-30 minutes a day.

Within a short amount of time I lost over 15 pounds. The pounds seemed to
just melt away. I noticed that when I'm consistant with my algae products, I
crave healthier foods. My skin and hair look and feel better and I have the
energy the stay fit.

I now use the full line of products and know that I will never return to an
unhealthy way of life.

Heather Findlay
Paradise, CA

====================
====================

Ok.

Let's try a shorter version of the above Testimonial.

-----------------------------------
I Suddenly Crave Healthier Foods
& Lost 15 Pounds

I used to work in a Restaurant. Cream sauce here, dessert there. I was
indulging in fatty foods too often and not eating enough fruits and veggies.

I met someone and began taking Enzymes, Probiotics, Alpha Sun and Omega
Sun. I also obtained a job in the school system and began playing the kids
during gym for 20-30 minutes a day.

Within a short amount of time I lost over 15 pounds. The pounds seemed to
just melt away. I noticed that when I'm consistant with my algae products, I
crave healthier foods. My skin and hair look and feel better and I have the
energy the stay fit.

Heather Findlay
Paradise, CA
------------------------
ACTION SUMMARY -

A Problem.

People read stories. Our brains are wired for stories.

But the above Testimonial is not a story.

No beginning, middle or end.

Nothing to get curious about either.

Can we fix it?

Nope.

We don't have enough data.

However...

Just Suppose you mix short and long testimonials together?

And pop a Case Study in there too.

And drop a Fun Story into the mix.

Include a Table of Contents at the top so people Know there are stories
Up ahead...

HUH.

We might be describing THIS BOOK.

This is exactly what Amazon.com does to get folks to read more stories
on their Kindle. They give away the Table of Contents, a short story
summary And a Chapter or two of the book.

Just enough to hook the reader.

I should know.

I've been a victim of this tactic often enough. Some writers write a good
cliffhanger for the first Chapter or two but tail off afterwards. But the Story
Got you to buy the book!

----------------------
CHAPTER #5 - Why Our Our 34 Lb Cat *Flip* Suddenly Started Chasing Chipmunks Up The Brick Walls of The House

Why FLIP-the-Cat Started Chasing Chipmunks Up The Wall
 

CHAPTER #5 - Why Our Our 34 Lb Cat *Flip* Suddenly Started Chasing Chipmunks Up The Brick Walls of The House

At our house we are surrounded by farms.

There is a dairy down the road. And a butcher in a nearby town.

Cats everywhere. As a kid a local farmer showed me how to spray milk
directly from a cow into a cats mouth. Comical. The cat's face gets covered
in milk. But they love it.

So we have a cat.

Not just any cat, however.

Our Cat Is
A Little Bit CRAZY

Our cat is a Rapscalian. A card. A real Character. A little bit crazy. We
picked him out because of all the cats lounging around the barn. One cat
was doing FLIPS off of boards, out of windows. Chasing his tail and anything
that moved.

But after a few years FLIP got old and fat.

We had some cans of condensed milk in the cupboard. So I mixed a few
pinches of Omega Super Spinach into a saucer of milk.

Didn't pay much attention.

Our Bored, FatCat
Flip Suddenly
Jumped on a Dog

But a few days later there was a BIG RUCKUS outside. Flip had jumped off
the woodpile onto the back of a 150 pound labrador retriever. The dog
had been coming onto our porch to clean up any leftover cat food left in the
dish.

That dog Howled and yipped and screamed bloody murder with four sets
of claws in his hide.

Ran like the dickens. FLIP hanging on for dear life. And we never saw that dog again.

I thought, "I wonder what suddenly got into that crazy cat."

But soon I had other things on my mind.

DEAD BODIES
Started Showing
Up

Dead birds and mice started showing up on the porch. And a flying squirrel.
FLIP was showing off for us.

But the LIVE Chipmunk entertainment was the worst.

FLIP suddenly had lots of energy. And when he gets bored things get Crazy.

So Flip began to bring perfectly healthy chipmunks onto the porch. It was
kinda' cute the way FLIP would bat the chipmunk around like an old sock.

But Chipmunks don't enjoy being played with. They jump up and down
on their hind legs. Try to bite and squeak.

And when I walked too close one of the little rascals ran up my pants leg.

ONE GUESS what happened next?

You got it. Flip chased his pet chipmunk up my leg. I had claw marks
all the way up my body for a week.

Here's a little known fact for you:

Did you know chipmunks can run up a brick wall?

Yes, it's true.

But even stranger is this next fact. Our 30 pound NUTSO Cat Flip can run
up brick walls too.

Someday You'll Need
To Know How to
Keep Your Cat
From Climbing
Your Walls Too.

So picture this...

The cat is chasing his live action toy up the brick wall. I'm trying to knock
the chipmunk off the wall. A brother and a parent yelling in the background.

Nobody wants chipmunks on the roof, after all.

Now.

Nobody ever asked me, "Glenn, why are you bored by hockey and baseball
and lacrosse?"

I have a very good reason. The hockey ball or baseball or lacrosse ball
is not Alive. It doesn't move.

It was my job to stand with a broom between the latest chipmunk and the
house. Grass, sidewalk, concrete porch. It didn't matter.

When the chipmunk made a dash for a window or door or tried to run
up the brick wall - WHOOSH with the broom. I swept his brown striped
little body back between FLIP'S paws.

So if your pet doesn't have a hobby I say, "You don't know what you're missing."

================
================
ACTION SUMMARY - Before and After Result...

Ok.

There is no Easy way to turn my Weight Loss Story about Flip-the-cat into a
short Case Study.

However.

Let's take a stab at it.

And focus on the BEFORE and AFTER effects or results.

Before and After are good effects to shoot for when writing a Case Study.
Or a Testimonial. Or any story.

-----------------------
WHY Our Cat Suddenly Chases
Chipmunks Up The Wall

Because Flip had gotten old and fat I mixed some of my personal supply
of Super Spinach in his condensed milk.

Suddenly he was acting like Snoopy the Red Baron. Jumping on big dogs
who invaded his porch inner sanctum. Bringing all kinds of varmints home.

Dead moles, birds, mice all neatly lined up by the back door.

But the Chipmunks were still ALIVE. And that's how I know for a fact
that both chipmunks and cats have claws enough to run up a brick wall.

They'll run up your pants leg too. But that only happened one time. I was
on high alert after that.

Why tell you this?

So You are Warned not to feed your cat or dog or hamster too much
of your supply of Super Spinach Omega minerals.

Your sleepy little ball of fur may suddenly behave like Superman or WondorWoman or some Super villain.

At least NOW you are Prepared.

----------------------
That came out better than expected.

Up Next...

CHAPTER #6 - A Good Looking Testimonial That SUCKS Because it Chases
People Away. This is a Very Common But Deadly Mistake.

CH #6 - A Great Looking Testimonial Which People HATE Unconsciously
 

CHAPTER #6 - A Good Looking Testimonial That SUCKS Because it Chases
People Away. This is a Very Common But Deadly Mistake.

Why Do People HATE this Testimonial on an UnConscious,
Emotional Level?

Let's count the ways.

And what to avoid.

I collect 100's and 100's of success stories and case studies and Testimonials
a year for my F-r-e-e Ezine archive.

And this is the most Common Mistake people make when writing
up their Stories.

FIRST...

The Original Testimonial...

------------------------------------------------
------------------------------------------------
From a Couch Potato to World-Class Athlete

At 36, Jim Pearson was an over weight, beer-guzzling, "good ol' boy" with
back problems. He hadn't run since his college days 15 years before but
started jogging in the hopes that his back pain would ease up. Jogging
became running, and running became racing. He dropped 40 pounds and just
kept getting faster and faster.

He accomplished his transformation from couch potato to world-class athlete
with no professional coach, no big sponsor, no backing, just sheer guts and
determination-and help from Super Blue Green Algae, while holding down a
9-t0-5 job, six days a week. Certainly Super Blue Green Algae is an essential
ingredient to his success.

Jim Pearson
Clearwater, FL
----------------------------------------------
----------------------------------------------

Ok-dokey.

Let's Rip it apart bit by bit.

POINT I -

I've got to admit to FEELING JEALOUS of ole Jim. And that ain't a good thing.

Why?

Because people don't listen to or imitate folks they don't like.

POINT II -

"From a Couch Potato to World-Class Athlete"

A question for you.

Just how many World Class Athletes are there running around in the world?

Answer.

NOT MANY.

So unless You - Dear Reader - are a fellow World Class Athlete you will
SHUT DOWN after reading the headline.

Why?

Because it doesn't pertain to you.

You have no hope of reaching Jim's amazing pinnacle of success.

So our goose is cooked Right
At the Headline!

ONE WAY to deal with this Kind of Headline
is to down-play His Amazing Transformation.

Perhaps...

"From Couch Potato to Athlete"

OR

"How I Lost Wgt And Started Running Again"

=============
=============

POINT III -

Jim seems like a good guy.

But READ sentence #1 & #2 again.

Sounds like a LIE, doesn't it?

BECAUSE...

ASK YOURSELF. "Would I start jogging when I'm over-weight and my back hurts?"

NOPE.

NOBODY Else Starts running in hope that jogging is going to FIX UP their Bad
Back.

Even a doctor will tell you that is LUDICROUS.

Silly.

So Your Unconscious mental antennae are already smelling
something rotten. Even if this is all true.

It FEELS Not quite right.

At 36, Jim Pearson was an over weight, beer-guzzling, "good ol' boy" with
back problems. He hadn't run since his college days 15 years before but
started jogging in the hopes that his back pain would ease up.

POINT IV -

I'm a runner.

In fact, in college I joined a running club. And ran 100 miles per week.

Why am I bragging about my running Magnificence?

Because
You
Can't
Run
Anywhere
IF you
are in
pain
or
OverWeight.

WALK - yes.

Run - no.

So again - this Testimonial is off-key.

I doubt Jim wrote it.

So a non-runner - non-athlete wrote the whole thing and that is why
it doesn't RING TRUE.

UNconsciously -
other readers besides me -
will smell a rat.

IF the headline and the first few sentences are LIES. They stop reading.

"Jogging became running, and running became racing. He dropped 40 pounds
and just kept getting faster and faster.

He accomplished his transformation from couch potato to world-class athlete
with no professional coach, no big sponsor, no backing, just sheer guts and
determination-and help from Super Blue Green Algae, while holding down a
9-t0-5 job, six days a week. Certainly Super Blue Green Algae is an essential
ingredient to his success.

Jim Pearson
Clearwater, FL

===============
===============
ACTION SUMMARY -

Ok.

What do I need to do to re-write the above FALSE Testimonial?

No help for it.

I'd have to interview Jim.

Or somebody close to Jim. A family member or running friend who knew
the TRUE Details.

I see many many Testimonials like this that are
totally unusable.

One Last Point.

It's Important.

A Good Testimonial or Case Study or Story is NOT A Hard Sell Professional
Piece of Copywriting.

DID You Feel it?

Go back and look at it again.

Kinda' polished and pushy don't you agree?

Off-putting - isn't it?

-----------------------------
-----------------------------
CHAPTER #7 -

CHAPTER #7 - Apartment Manager Memorizes 250 Employee Names
 

CHAPTER #7 - How an Apartment Manager Memorized 250 Temp
Employee Names with One Handshake Intro Each

Here's the Case Study:

Please notice that depending on what usage
you plan for some Case Studies/Testimonials
By changing the Title you can shift
the emphasis around.

In This Case We're focusing around
Wgt Loss using Mother Natures nutrition.

-------------------------------
-------------------------------

"I Ate Like a Horse But Still Pulled My Belt
In a Notch"

Dear Glenn,

On my second day at a new job as Apartment Manager my boss
handed me a clipboard. Pointed to a huge truck outside.

Said, "You're just in time. We bought all new furniture for 400 apartments
so I called The ManPower Temp Agency and they're sending a few 100
manual laborers over to help you install it."

I never had that good a memory before. But somehow I memorized
everybodies name. The Super Sprouts, Spectrabiotic digestive Algae
and the Omega mineral algae were like magic.

Funny. I didn't realize anything was different. But the big boss showed
up during a morning meeting with the men. And I went around the room
and reeled off the names like clockwork.

Everybody was looking at me. "How did you DO that?"

So Thanks for making me look good. I just got a glowing EVAL Report
and a Raise.

A funny thing. Even though I wasn't used to heavy labor. And was older
and heavier than many of the TEMP guys. I was able to keep going until
5pm every day. 7 am to 5pm is a long day.

I was both helping unpack. Lift beds and living room and dining furniture
off trucks for two weeks. But I was able to keep track of what went where.

And Inspite of eating like a horse I pulled my belt in a notch.

Very nice.

Alan Baer
Baltimore, MD

-----------------------
-----------------------
ACTION SUMMARY -

Ok.

As you see the above is a story based Testimonial.

It talks about Before and After.

Explains several Benefits:

A - Better memory

B - Looking good to the boss

C - Great Evaluation at work and a raise

D - More stamina and No-Thinking-Wgt Loss

What You Can't see is the way I wrote
the Headline for the Testimonial.

I read thru it.

Then lifted Alan's Words from the end of his story. Stuck
it up top.

Often when I'm writing something I'll start with
a working Title. FIRST DRAFT.

Then find a better Headline Buried in the
Copy.

You should do this too.

OK...

Up next.

CHAPTER #8 -

Very valuable stuff, Glenn! Thanks!
 

Wow Glenn, this is VERY valuable stuff!

And you're absolutely right about stories. We humans are "wired" for stories. We've communicated using stories for thousands of years. It ain't gonna change any time soon.

Thanks... I'm looking forward to the next instalments! :)

- Dien

CHAPTER #8 - My Triumphant 3 Hour Trip to the DMV Torture Circus
 

CHAPTER #8 - Department of Motor Vehicles FUN & GAMES. How I OUT-THUNK The Employees At The DMV & You Can Too.

Ok.

When I entered the DMV Torture room there were 13 Substations inside a giant open space. One employee at each desk.

And a heavy-set Russian Lady at the front door. AND A LINE.

MY DEVIOUS STRATEGY -
I arrived at 2pm - late in the day.

Why?

Because Coffee drinkers get buzzed/fuzzy late in the day. They want to go
home. And most folks at the DMV are chubby and over-weight. So after a
day of filling out forms via computer screens.

And taking photos of UNhappy drivers...

Their eyes hurt.
Feet hurt.
Joints ache.
Headache too.

I confirmed this at the DMV. Squinting, fidgety, slumping, limping workers
are EZ to spot.

How did I Predict all of this Before I arrived?

HUMAN NATURE does not change.

I had a job at a Big University. I managed 500 Janitors and maintenance
men. They'd literally RUN out to their cars at 5pm. Race each other
out of the parking lot.

Literally last week a little brunette cashier named Jessica LOCKED me into
her STAPLES office supply store. She pulled the huge metal grate over the
front door 30 minutes BEFORE closing.

I had two Tasks at the DMV Circus:

I - Renew my drivers license
II - Transfer Title and Tags

My Computer # was I-17. I remember it well because the computerized
voice called it THREE times in 3 hours. (They don't use names. Just a #.)

2 PM - The heavyset Russian lady Gave me a # and 3 Forms to fill out.

2:30PM - A heavy Black lady typed in my Insurance data and charged me
110.00 to transfer the truck title.

3Pm - I sat - watched 2 kids beat each other up. Until their Dad sat btwn them

3:30PM - I sat - Watched SCARY - chubby folks in wheelchairs, crutches,
limping behind rolling walkers and canes GET Handicapped Drivers Licenses.

4PM - WHOOPEE. Bored Employees Sat Up and Worked Faster.

1st - I-17 got called. A Brunette sat there. Hair in a pony tail. My Registration Card was 3 years old. She didn't care.

2nd - My License was beat up. Dirty. Photo and Social Smudged. She
didn't care.

3rd - Ms Pony Tail Raced Across the room and WAVED at me. I hurried over
to a black guy with Dreadlocks. He typed in some more computer forms.

Took my photo. Charged me 24.00

4th - 2 Minutes later. An Asian lady next to him waved at me. She handed
me my laminated Drivers license.

4:15PM - there were BARS and Red Traffic Cones and Yellow TAPE over
the entrance door. The Russian lady had to un-bar, unlock, un-tape 2
sets of doors to let me out!

A I tell my White-faced and sweating Clients after an hour of Brainstorming
ideas for their business in a conference room.

As
They
Leave
to
go lie down and rest cuz they can't use their BRAINS for very long without
MASSIVE MINERALS and Nutrition.

"You Should eat Super Spinach like me. That way you can Out-Think and
out-work your coffee, red bull guzzling competitors."

Obviously a little Extra Brain-Power helps in the struggle
against coffee drinking - McDonalds fake-food eating - DMV workers too.

Thanks,
Glenn

================
================
ACTION SUMMARY -

Ok.

Obviously this is my own personal Super Spinach Story. A recent one too.

Notice how I Used...

A, B, C

I, II

#1, #2, #3 -

Why did I do that?

Because An outline format helps get Specifics organized.

And when you are writing up your own experience. Especially
one that happened over 3 hours. BORING in the extreme.

Except for the planning. And the last few minutes BEFORE closing time.

It's a good strategy to outline specific points with BULLETS.

I will bet you.

That the Next time you think about arriving at 7:30Am at the DMV - you will
think twice. Depending on what you have to do.

A long line at 8am might not be your best plan.

I didn't have an Up-to-Date Registration card. Drivers license
dirty, wrinkled, unreadable. BUT I knew their computers had all the data.

I wanted the DMV folks TIRED and Eager to go home so they didn't
get FUSSY about the small stuff.

Gummn't folks LUV to go crazy about such details.

OK.

Next Up.

CHAPTER #9 -

CH #9 - Why People SKIP Details That Help You Write The Best Case Studies
 

CHAPTER #9 - Why People Don't Remember Stories in Any Particular Order
And SKIP FACTS & How This HELPS Your Write Their Testimonials.

You heard me.

A bad out-of-order story teller often makes a fantastic Testimonial
or Case Study.

How does that work - you ask?

Well.

I read a Scientific American article that said that for each person or item
of information we have ONE BRAIN CELL.

So it's no wonder that we sometimes LOSE a name. Or a location or Data
particle among billions of brain cells!

The Advantage is:

People remember by linking one face or fact to another. So if you
Listen and let them talk you will hear some Amazing details you'd
never have believed that person would come up with.

Here's what I do.

I listen and take notes.

Willy nilly.

Just to get facts - features and benefits in the page.

THEN I Ask their Permission:

May I have your Permission to write what you told me up? Then
send it to you to be sure I've got it all correct?

Yup.

They are always happy to have someone ELSE do the work of
writing up their recollection.

Another SECRET to getting Case Studies.

DO IT FOR THEM.

Let's look at how this might work for an already written Testimonial.

FIRST the Testimonial.

SECOND - My raw outline.

THIRD - My 10, 9, 8, 7 order outline.

---------------------------------
FIRST -

I have started on New Earth's Essentials and lost 4 belt notches in 4 weeks. I
have no allergy symptoms and I wake up alert and refreshed. I eliminated
coffee from my diet and I am eating mostly raw vegetarian now. I have a lot
more energy than before.

The New Earth products that I use are the basic essentials, heart essentials
and beauty essentials. I like the convenience of the Essentials products.

I also love the BGBars as well and I take E12 enzyme capsules once or twice
each day.

I now have a much smaller appetite. I have an almond milk with cacao and
Simply SBGA smoothie every morning. I eat a large raw veggie salad as my
other meal of the day, most days.

I'm so grateful for New Earth's products.

Ken Kennell
Maui, Hawaii

---------------------------------
SECOND - The rough outline of facts.

Big Belly got smaller just from digestive enzymes

IF we calculate a belt notch as 2 lbs - 4 notches is 8 lbs.

No jittery side effects

Major Change - Felt so much energy he doesn't need coffee

Major Change - Started eating mostly vegetarian

Is eating 6 different "New Earth" mineral products

Feels less hunger

Drinking almond milk instead of cow milk

Drinking a smoothie for breakfast

Only eats 2 meals a day. Large raw veggie salad is meal #2

---------------------------------
THIRD - Put in order of Importance - 10, 9, 8

10 -Pulled in belt 4 notches in 4 weeks

9 - Feels less hungry

8 - Feels more energy without coffee

7 - Smoothie and almond milk for breakfast

6 - Big raw veggie salad for other meal

5 - Started eating mostly vegetables - vegetarian

================
================
ACTION SUMMARY -

Well.

I'd like to know more.

What he didn't tell us was his REASON WHY for making such a quick
drastic change.

Sounds like he switched to vegetarian in 4 weeks. Suddenly started
eating only 2 meals a day. A smoothie and salad - mostly liquid.

Did he have a Heart Attack?

It would take something drastic to FORCE such a Rapid Change.

LIKE MY EXPERIENCE...

If I didn't suddenly Get Arthritis caused by Foods in the Nightshade family
and wheat, I'd still be eating tomatoes, potatoes, wheat bread and pizza.

I still cheat on my diet.
And limp when I do.

In my opinion a 3rd party interviewer would have ASKED Questions to explain
what in the SAM HILL happened to force such a rapid change.

Because the Super Spinach products alone - didn't fix my arthritis. I ALSO
had to change what I ate. Or WAKE myself up screaming when I rolled over
in my sleep.

How do I Know Ken isn't telling us the WHOLE STORY?

Because I've talked to folks who wouldn't change what they eat
NO MATTER WHAT.

My Point?

Listen to your Testimonial.

Read the Case Study out loud.

ASK yourself, "What did I leave out or skip over?"

The actual person who Experienced or Lived the Case Study is often too
close to the story to understand the Importance of telling THE REASON WHY
Behind his or her behavior.

Ok.

Next Up...

CHAPTER #10 -

CHAPTER #10 - How to Write a Testimonial When A Client Won't TALK to You
 

CHAPTER #10 - How to Write a Testimonial Even Though The Client
Won't Talk to You.

Funny.

When a consulting client hires me I always send them a few bottles of SUPER
SPINACH. Too boost their brain-power and energy.

Self interest on my part really. Less work for ME if the client can suddenly
think faster and doesn't sleep as much.

I met Charlie at a Marketing seminar.

I asked him, "How do You get Clients to pay you 50% of anything you save
them from your medicare consulting?"

Charlie said, "I attend symposiums full of Nursing Home Managers and
owners. Talk to the people sitting beside, in front and in back of me. And
they ALL hire me.

In my research for Charlie we went after BIG FISH. We discovered 2
brothers in Texas who owned 364 Nursing Homes.

Conundrum.

How to GRAB 2 Billionaires' Attention?

So I wrote a 2 page Summary of what Charlie did. He quit working for
Blue Cross Blue Shield. Used the most clever ideas he'd found Nursing
Home owners using all over the USA to boost his own Nursing Home clients
compensation.

Measuring the Sq Footage of a building all the way to the outside of the walls.

Using the stairs for "Exercise."

All kinds of cool stuff.

We'd helped Charlie DOUBLE his income. And I'd find him working at 1 am.
I'd hear him jumping up and down (He'd call me on the phone all excited
when he found another million in savings for a client.)

Or taking walks with his sister - instead of sitting in front of the Computer.
She liked all his extra energy. And the fact he was healthier and skinnier.

But NOT his longer hours.

THEN we got FIRED.

It happened like this.

I'd written 2 pages to Explain How Charilie saved Nursing home Clients
Millions - Retroactively.

AND Gotten one Nursing Home Manager to write us a Testimonial showing
he was able to claim 2.3 million extra on his Blue Cross insurance claims.

AND my big coup...

I Wrote Letters to 2 other Nursing Home Managers who wouldn't send me
diddly.

Quoting their year by year increases in Blue Cross compensation. Charlie
tracked everything.

==============
==============
ASSEMBLED A PACKAGE
OF POWERFUL PROOF...

A - Letter to clearly State What Charlie did
B - 2 Testimonials from a Hospital and a Nursing Home
C - 1 Letter I wrote TO Charlie's biggest Nursing Home Manager
D - An outline of 14 Nursing Homes in Michigan - where Charlie discovered
32 million in hidden moolah - And said he could go back Retro-actively and
get munny re-imbursed from previous years too.

Called the 2 billionaire brothers Nursing Home Manager on the phone. And
He did not believe what Charlie did was possible.

So we Federal Expressed our A, B, C PROOF.

Then called him back on MONDAY.

THE MAN WAS GONE! His secretary and staff didn't know where he was.
Kidnapped?

Runaway and got married?

Then THE MANAGER called me from an airplane.

HOPPING MAD.
Up-set.
Angry.

He Explained. He'd taken our package across the hall to the 2 brothers.
They'd thrown his butt on a night-owl flight to Michigan to FIND THE MUNNY.

Because they didn't want to pay Charlie 50% of what he'd uncovered!

AND that's how we got FIRED by Charlie.

Actually I blame his sister.

Charlie would have kept paying us to systematize what he did so he didn't
have to work such long hours.

THE SISTER wanted us gone.

We'd landed a billionaire client with over 300 Nursing Homes for Charlie
to work on. She figured Charlie didn't need any more consulting.

Used to happen a lot.

We've gotten better about NOT blowing the doors off a clients business
since then. WHO KNEW we could close a billionaire client in a weekend.

Using only 6 or 8 sheets of paper?

================
================
ACTION SUMMARY -

The point of Chapter #10 is this...

You can mix A letter full of specific bottom line Benefits you've helped
clients obtain With Testimonials and Case Studies from others.

Testimonial
Case Study
Thank You Letter to a Client Listing How much he made
Testimonial
Case Study

It doesn't have an much Oooomp as a customer written Endorsement. But
if you give enough details YOUR LETTER is very effective.

GREED is very motivating IF you Can Show & Tell The Proof in Print!

Thanks,
Glenn Osborn

P.S. - Stay Tuned for A BONUS CHAPTER - "SQUEAKY the 1/2 Starved Cat We
Caught In A Humane Trap Instead of the Raccoon Eating Our SweetCorn."

Squeaky was abandoned. Hid a litter of kittens under our wood pile. So
My challenge was to help her gain weight fast so she could nurse her 4
kittens.

How Do You Make MUNNY with a Free Book?
 

Thanks for reading my Book About Copywriting,

A Golden Rule of Success.

Find and help mentors.

Don't ask permission. Just Grab Hold and LIFT.

GO THE EXTRA 100 Miles to Help Successful Golden Rule Mentors.

So.

My Major goal was to write an Entertaining Book using Barb's Testimonials
that did 3 things...

Thing #1 - Made Barb Smile

Thing #2 - Made Barbara LAUGH.

Thing #3 - Got Barbara thinking thoughts such as, "I wonder if any of my
13,000 customers would ALSO ENJOY this book?"

Thing #4 - Perhaps Some of those same Super Spinach eating 13,000
customers might email the book to THEIR buyers and prospects.

JUST SUPPOSE The 10 Chapter Book Persuaded 50% or 5000 of Barb's
Buyers to purchase 100.00 More Super Spinach products EACH.

That's 500,000.00 Smackers

JUST Suppose The Goofy Super Spinach Wgt Loss Book helps Convince
1000 people to become new "Associates" and order 150.00 of Super Spinach
A month.

Let me get my pencil.

Ok. 150.00 X 12 months = 1800.00

Scratching my head - chewing on my pencil.

AND 1800.00 X 1000 new customers = 1.8 million dollars

1.8 plus .5 million = 2.3 million simoleons

Maybe.

Just Maybe.

Perhaps It's possible that Barb might want to do this again.

And since I've got this idea to create a Puppy Dog/Crazy Cat/Zany People
Cartoon Series from my silly Alt-Health MAGIC-MINERAL stories.

Using DOG TREATS Stuffed with SUPER SPINACH Essentials - given to
Dog Walkers, Pet Vets, Pet Stores, SPCA Pet Cage Warehouses,
And Super Pet Food Stores
SO
AS
TO
Collect the WONDERFUL Before and After Dog & Cat Stories.

(EDITORS NOTE - Yes I know I have to figure out a better way of Getting
Minerals into finicky cats.)

AND Barb has 100's more Testimonials About Pets.

And Case Studies in the EXTRA ENERGY without Coffee arena.

And Better Health and Pain Relief Niches.

Barbara might Mail me a LOLLIPOP and a Note with a Red Sticker
And an A+ on top like my 3rd Grade Teacher Mrs Myers did.

Surprising things will happen.

All Fantastically good.

Thanks,
Glenn Osborn

P.S. - Or course I'll post the book on Kindle for .99 and sell it on my
New-Munny-Making-Idea - Testing Ezine Archive for 1.00...

And write about our Weird ADVENTURES in the Free Ezine - too.

I agree with your Golden Rule of Success...
 

Thanks Glenn,

Great stuff in those chapters! I really enjoyed it and learned a lot, too...

First, on the story in chapter 8 - that was good strategy (in the story) - showing how to "out-think" the opposition (in this case, the people at the DMV)...

I've never seen a book on using testimonials before. However, it's very important... People today want PROOF - they're more skeptical than in the "old days" - and testimonials are a form of proof.

Your advice on mentors is important. I've learned a lot from various mentors... They're absolutely critical. It's important to get yourself one or more mentors, to help you out...

As Glenn says, you can help mentors out.

Here's a related article from Steve Blank. He's an expert on startups, and often has new entrepreneurs wanting to take him out for coffee, to tap his brain and get his advice. In fact, so many do, that he just doesn't have time to say "yes" to everyone...

So, who does he choose? He asks that age-old question, "What's in it for me?"

Or as he puts it, "What are you offering?" (Not as in money, but as in "who is offering to teach me something I don’t know.")

How to get meetings with people too busy to see you (by Steve Blank)

Helping mentors out is another way of doing that... of offering something in return.

Let's say, I saw this first-hand with a very wealthy mentor I know. Many people wanted his help. He gave it, then they wanted more, and more help. They offered nothing in return, and just took up his time, and wanted more and more of it. Eventually, they expected this mentor to create success for them! When he finally said he was too busy with his own things - they then blamed him for not helping them! Some people are just not grateful - and they also offered nothing to him in return, despite all the helpful advice and his own time that he gave...

It should always be "win/win"...

Thanks Glenn, for sharing some of your wisdom...!

Best wishes,

Dien

Dien - Ho-Hum-Yawn - Now We Edit & Rewrite
 

OK-dokey,

I added This INTRODUCTION on top.

Here is your Opportunity to BORROW ideas you can use in your own writing.
Or If you do it differently - Teach me some new tricks.

I - You can write and control everything on a page with some very simple
Html code. I learned it from Ebay.

<b>bold</b>
<i>italics</i>
<center> <center>
<li> </li> list
<>underline</u>

II - The code at the top and bttm of this intro I got from SowPub.
It keeps the copy nice and narrow and easy to read.

Glenn
================
================
<p><table align="center" width="650" cellspacing="0" cellpadding="0" border="0">
<tr>
<td valign="top"><font face="arial" size="2" color="#000000">

<p><b><center>How to Write Case Studies and Testimonial Stories that SLAP
Your Readers Awake</center></b>

<p><b>TABLE OF CONTENTS</b>

<p>INTRODUCTION -

<p>CH #1 - STOP Boring Readers-Use Specific Benefits

<p>CH #2 - How We Got Randy's 250 Pound War Dog "Sister" to Lose Weight So She Didn't Suffer So Much in The 120 Degree Texas Heat


<p>CH #3 - How to Chop Up a Long WAR DOG Weight Loss Story into a Short Weight Loss Testimonial.

<p>CH #4 - 15 Pound Weight Loss Testimonial

<p>CH #5 - Why Our 34 Lb Cat *Flip* Suddenly Started Chasing Chipmunks Up The Brick Walls of The House


<p>CH #6 - A Good Looking Testimonial That SUCKS Because it Chases People Away. (This is a Very Common But Deadly Mistake.)

<p>CH #7 -

<p>CH #8 -

<p>CH #9 -

<p>CH #10 -

<p>====================
<p>====================

<p><b>INTRODUCTION</b>

<p>Hello.

<p>Because I chose to borrow (With Permission) Testimonials and Case Studies from a mentors website to use as examples for this “HOW-TO-WRITE-Memorable-Case-Studies” book...

<p> A website that supports 12 million dollars a year in Wild Minerals grown by Mother Nature. I’ve been given an education is writing within the law.

<p>#1 - No Company names

<p>#2 - We’ve Changed the names of all of the Testimonial Authors

<p>#3 - We had to remove all Specific Vitamin or mineral product names.

<p>RELAX.

<p>We’ve been doing this for 20 years in my own Ezine and In The Sales Letters for 77 NLP Info products - so far.

<p>WHY?

<p>FIRST - People are much more generous with embarrassing details in their Endorsements or Case Studies when you Change their names to Rosie. Or Buster. Or Zammer.

<p>SECOND - The Specific Details and Benefits are ALL there. And Only Those Who Want to know More NEED to Hear THE REST OF THE DETAILS and Story.

<p>THIRD - Product names and Corporate Company names Get in the way of telling the Story, anyway. So You Aren’t missing anything.

<p>Just the Reverse, actually.

<p>This will be good practice for your own Copywriting efforts for Yourself and for clients.

<p>Remember.

<p>If you want your Endorsements and Case Studies to Be Different than the others Include Specific points and benefits.

<p>Wanna’ see BAD Testimonials?

<p>Visit Amazon.com and read the Reader Comments listed under any book. Especially NON-FICTION. I dare you to find many that are worth a darn.

<p>If a book gave you an idea that made you munny, helped you manage people or saved you time SAY SO.

<p>But other-wise - shut up.

<p>OK.

<p>OK.

<p>So I’m Ticked off. Turns out the #1 reason folks get on the internet is to TALK. And most don’t have anything much to say. In my humble opinion.

<p> </font></td>
</tr>
</table>

This E-Mail Got a Phone Call from a Stranger in 12 Minutes
 

Thanks Dien,

Great article on how to get a mentor to take time to HELP You for F-r-e-e.

Offer to Tell them something New They Don't Know.

I do something Similar to set up interviews with Affluent men and women
in many different industries.

BACKGROUND.

This musician met a friend of mine at an 18,000.00 event. Instead of calling
Him up anonymously.

I FLATTERED him and visited his website. Mentioned a specific item on it.

Established common musical ground.

BRIBED him with several proven music/entertainment based munny making
ideas.

Then CHALLENGED HIM.

This Method Saves Time.

Prospects EITHER Call you, Email you RIGHT AWAY.
Or
RUN SCREAMING into the night and get eaten by bears.

====================
Thanks (British-Rocker),

I really liked your 4 bars of music - "This is it"

Probably great for a signature custom job.

But where is the Rest of the tune?

I made many thousands of dol lars singing and then played the trumpet professionally.

But decided I had to write and promote my own music
to be successful.

Got into Marketing instead.

I Interview Self made mil lionaire Entrepreneurs around the world for a living now.

SHARE what really works for them.

NOT what they say to do.

Glenn

P.S. - I notice on your site you s ell a CD of your music. AND have an up-coming gig.

HERE is a Referral System to build your list.

Several other performers have used
this successfully to double their s ales.

EACH time you s ell 1 CD - Ship THREE copies out.

Why?

Because people who LUV your Brit/Rock music know OTHERS who like the same thing.

And they'll come back to your site and b uy more.

P.P.S. - I'm working with a Young Magician Who made 100K in 30 days with
my help - while still in college.

He is now doing Anti Bully MAGIC, Anti-Drug Shows
at public schools.

10% of back-of-room s ales go to the School.

THAT is the key - principals have ZERO munny from county, state, federal -
so they will HIRE you and even mail your flyers home to parents IF you p ay
them a %age of the back end s ales.

3rd Munny Strategy...

You need more STUFF to s ell at your website.

I know a guy with 100,000 wanna be song writers who tune in weekly
to hear who advances to WIN a Gig at a Miami Club to perform.

DO YOU plan to Record and S ell your Aug 22nd Gig?

YOU SHOULD.

Folks who b uy a studio album will b uy a "LIVE" version

===============
I have an Archive
where I give away
500 mil lion of
proven tested S ales and marketing ideas like the above.

AND

Require people to PASS a Test at www.NLPBrainBuzz.com

Before they are QUALIFIED to go to the ARCHIVE and B UY any of my 77 info products from me.

Margaret just passed.

Only 1 in 20 QUALIFY.

THIS IS ANOTHER Strategy you can do on-stage or on website. OFFER a
RAFFLE or F-r-e-e Drawing.

TEST Yourself - Which of These 7 Book titles Got 500% More Votes
 

Howdy,

It pays BIG to FAIL.

I sell 3 to 10 TIMES more books if I Headline Test.
(IF I wing it - sales Tank.)

As long as you don't spent time and munny on each FAILURE.

"Failure" and "Test" mean the same thing.

And this may be why most folks FAIL at selling their books and info products.
They Skip the Testing Step.

I ALWAYS Flunk Badly at choosing the winning title.

So I BRIBE my customers to share their Opinions of a list
of the best Headlines I've written.

Then Switch to the winner.

Here is a Recent Headline Test for My Newest Book:

TEST YOURSELF.

Post your Opinion BELOW - as to Your Best Guess on the winner.

In a couple days - IF anyone shares their Headline Choice Here...

I'll post the winning Book title.

The one that got 5 TIMES more votes than all the rest.

If nobody cares and shares.

The Winner will Remain a Mystery.

YUP.

I'm cheerfully Blackmailing you.

*********************************************
*********************************************

DIRECTIONS -

Pick Your #1 Top Favorite Headline and Email it Back to me at [email protected] - in order to Get The 2 Bil-lionaire Brothers Report.

===========
===========
Our Headline List:

___A - How to Write Case Studies and Testimonial Stories that SLAP
Your Readers Awake

___B - If Laughter is a Nifty S-ales Trance State--How Do We Use it in Print?

___C - The Story of a Bad Little Boy Feeding Super Spinach to Dogs, Cats & People for P-a-y-It-Forward FUN

___D - How to Double The Persuasive Power of Your Testimonials and Case Study Story Telling

___E - How to Write For Munny By Dropping NLP Case Studies into the Mix

___F - How to Build a Power-Packed Testimonial or Case Study with This 53 Page Book

___G - 5 Secrets of How to Write Case Studies, Testimonials and Success Stories That Compel Readers to P-a-y You

Thank You For Sending me You #1 Headline PICK,
Glenn Osborn

Re: I'm Writing A Book for a Lady w/13,000 Customers & Can Use HELP
 

Morning Glenn

I'll Guess

G

Margaret

Re: TEST Yourself - Which of These 7 Book titles Got 500% More Votes
 

Hi Glenn,

Okay... I succumb to your blackmail! :)

Like Margaret, I think G is pretty good - but to be different, I'll pick D. :)

Best wishes!

Dien

Re: TEST Yourself - Which of These 7 Book titles Got 500% More Votes
 

Hi Glenn,

___D - How to Double The Persuasive Power of Your Testimonials and Case Study Story Telling...

Perhaps somewhat Different but Works like Magic! ... :cool:

I can tell you this works Incredibly well, extremely {Spinnable} into all kind of other Useable ideas...

Craigslist etc., rental of condos, real estate etc., etc...

So Many absolutely Boring ads continually out there...

Add a Cool... Detailed story with a Great Creative overview with Uniqueness and more...

A competitive rental market Turns into $12,000.00 ++ Leasing contracts and Many other Management, Service and Consulting related opportunities... ;)

All the best,
Phil

Re: I'm Writing A Book for a Lady w/13,000 Customers & Can Use HELP
 

Hi Phil,
LindaC here.

Some great ideas in your post.

Now, how can I put them to use
so I can benefit from them? That
is the question I will ponder on
during lunch today.

Ah! Food 4 thought.

My Best 2 U,
LindaC

Have a Great [Free] lunch the next time you {Start} telling Stories...
 

Hi Linda,

Quick food for thought...

Have a Great [Free] lunch the next time you {Start} telling Stories... :)

I'm sure it will [Help] pay for Itself in the short-term and long-term... :cool:

That is the question worth pondering, during lunch time, Next time! ... ;)

The Web is fully loaded with Storytelling Marketing +++, A story in itself!

A worthwhile Quick one...

Storytelling: Why Stories Attract More Customers...
http://www.socialmediaexaminer.com/s...ore-customers/

All the best,
Phil

Re: I'm Writing A Book for a Lady w/13,000 Customers & Can Use HELP
 

Hi Glenn,
LindaC here.

So, how's the book going?

Can you give us an update?

My Best 2 U,
LindaC