Studies on ethnicity, cultural patterns ect on buying...know of any?
 

I got to thinking that, since we cater to a worldwide audience, perhaps we should know more about the influence of ethnicity, cultural patterns and how they influence buying habits. Unfortunately, current information on this is sorely lacking for some reason...or I've been looking in the wrong places.

Does anyone know of resources that address these issues?

Thanks!

Sandi Bowman

Re: Studies on ethnicity, cultural patterns ect on buying...know of any?
 

Sandi,

There may be a few good resources to be found by scanning through the following Google and dmoz directories. The resource sections of each web site listed may hold some good ones...
http://tinyurl.com/ojfq7
http://tinyurl.com/zvfed

Although, it's probably best to research each ethnicity and culture individually whether it's involves markets for Hispanic, Asian etc.

One of my favorite marketing sites that has some excellent articles covering ethnicity and cultural patterns is...
http://www.marketingprofs.com/

Some stuff Free and some not and a good search box with 194,000 marketing professionals. :)

Searching out and reading those articles will lead you to some Great resources.

And for those interested...
There's a Ton of money to be made Focusing on Keywords related to multicultural markets. ;)

Phil

Re: Studies on ethnicity, cultural patterns ect on buying...know of any?
 

Hi Sandi,

One thing to remember while promoting to people of different cultures: flocks of a feather fly together.

All you have to do is focus on persuading a few of them and the rest will find you on their own.

--

Here is a great blog my friend JG publishes:
Hispanic Trending:
http://juantornoe.blogs.com/hispanictrending/

Re: Studies on ethnicity, cultural patterns ect on buying...know of any?
 

Thanks for the links and info...much appreciated!

Ankesh, I like your version of the 'birds of a feather flock together' as we say over here. Yours is much more poetic. :)

Sandi Bowman