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Some potential advertisers / sponsors...
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Of course, it depends on the precise type of booklet... If you're thinking specifically of a booklet to give to someone who has lost a loved one, then some possible advertisers/sponsors could be... - funeral organization services - eulogy writing services - memorial service organizers - musicians (for the funeral service or a memorial service) - caterers (for the funeral service or a memorial service) - bereavement counseling - headstone engraving services / stonemasons - grave site maintenance services - legal services (as they may need legal advice, such as in relation to the administration of the estate, in relation to the interpretation of the will, in the case of distribution due to intestacy, or to challenge the will or the intestacy distribution) - financial planners (e.g. if there is an inheritance to be managed) - tax consultants (e.g. there may be taxes to be paid in relation to the deceased estate) - estate administration services (to help administer the deceased estate) - remembrance products (i.e. products created to help remember the deceased) Those are some ideas... All of these are helpful services to the survivor of the deceased, so I think they are all "tasteful" (as long as it's done in the right way)... Best wishes, Dien |
Re: Some potential advertisers / sponsors... Very helpful
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Thank you, very helpful. Remembrance? Like a scrapbook with pictures and other memorabilia is one that comes to mind. That one issue going to the immidediate family could be all original stuff and then it could be converted either to a photo copy book to give to people attending the Memorial. Could also make a downloadable pdf for people out of state? Video slideshow is another. Eva |
How to digitally remember those who have passed...
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Yes, a memorial scrapbook is one such business. There are people who will create professional custom-made scrapbooks for their customers... A couple of others that spring to mind are a kind of digital "scrapbook" which can be put on CD, DVD, or on a memory stick/USB drive. The good thing about these is they can also contain audio and video. Another one is a memorial website, where people create a website, full of pictures, words, and possibly audio and video, dedicated to the memory of the one who passed away... https://www.google.com/search?q=memorial+website Here's a very lengthy article about your "digital estate" from the New York Times, from last year... There is a business opportunity in "preserving" these, so that these don't disappear into the ether after someone dies... Quote:
Of course, this is a business opportunity in itself (as are several other things on that earlier list)... Though it's a good strategy to focus on one opportunity, and not get too diverted (unless it's not working out)... :) Best wishes, Dien |
I dabbled in this market but...
A few years ago I entered this market.
I had to attend the funeral for the father of one of my daughter's friends. They handed out the traditional bookmark and a printed sheet of paper.....I wasn't overly impressed. I spent that weekend creating some background graphics and put together a tastefully done and attractive booklet designed to replace the traditional memorial handouts. It was well accepted by the local area. I abandoned the project after a few weeks....because of the nature of the business everything had to be done "Just-in-time" and it required personal contact with very distraught emotional people...only 1 or 2 days to gather the info from them and then get the info edited and formatted, obtain pictures and scan them, etc., and printed, and back to the funeral home in time for the viewings and funeral. While the money involved was decent...the hectic involvement for me wasn't where I wanted to be. Then last summer as it was apparent that my mother was starting to fail at 98 years old I put together a memorial site (including purchasing the domain) ready for when the time came...and it did in the fall...and I uploaded the site to the internet. It was very well received by family and friends and I have been toying with using the concept for a business but was struggling with an effective way to market it...now with this thread about booklets it has spawned some new ideas for marketing.....have to see where it goes. |
I dabbled in this market but... About... Toying with using the Concept for a business
Hi Cornell,
Sorry to hear, Regarding with your Mom's passing and others... Although so Many Wonderful stories to Share and Learn from with People Ageing into those ''Amazing'' ongoing Years of Life Experience(s) these Days! About... Toying with using the Concept for a business, Just in case, You haven't been Digging around the Web and Secretly Studying the Endless Marketplace of Related ideas, Marketing Tactics etc. Used by the Competition to Grow the Many different {Specialized}} business models, intriguing Concepts... A Great Starting point on the ''Research'' side of Niche Specific business ideas, Re-Workable Ventures overall Which Families in General Absolutely Love... Online Memorial websites... 1 2 3 4 5 6 7 8 9 10 Next... http://www.google.com/search?q=Onlin...ient=firefox-a Whether ''FREE'' Based concepts, Membership business models with ''FEE'' type (setup) Structures etc. including Respectable Advertising ideas throughout.... Sponsorship Advertising Campaign's seem to Work well, Banner, Media, Industry specific Advertising and Much, Much more... A Quick Investigation on those [Right Hand-side Google Adwords Campaign's] for those Never-ending industry related KeyWord ideas and Ongoing Phases throughout Google, Bing & Yahoo! ... Looks fairly Good Too! Alive and Kicking... ;) Just some Quick ''Additional' ideas into A Seemingly Hot Topic these Days on SowPubs Lately! ... All the Best... Phil |
Booklets in hard times... Last Word... Not To Be Forgotten ''obituary+sowpub''...
Some more interesting little {TidBits} and the Relationship Google keeps Growing Together with SowPubs and A Mix of Others...
Just a little Up-And-Coming ''Prediction'' once again! Google Labs and Company has been Hinting slightly here and there... Time will Tell... The Whole interesting Mix of Death industry related Topics & Ideas on SowPubs most recently has Been More than a little intriguing Overall... Just when a few particular ''Forum'' related illnesses, possibly Death, were being discussed... Misc. Forum related Businesses... And Fresh New ideas in Relation too... Are Up-And-Coming once Again! Figure it Out and You are Well on your Way to Some Very nice Specialized Forum related business ideas, opportunities, possibilities, Especially some Very Nice Revenue(s)... Even by Starting them Up very Soon 2012... Not the Early 2000's or So... Like SowPubs and Company... When Dien and Gordon were probably Just Brainstorming or Something like That About the Reality of SowPubs really Happening! Crazy Brainstorming could include A ''Specialized'' Forum on the Good ol' Death related industry... Cool Marketing ''Tool'' for those Booklets in hard times... And All Kinds of other Things, Businesses, Networking & Connecting... Much of Dien's List of businesses [mentioned] in Eva's thread Worth Connecting into it's Own business model & Concept(s)... Specialized Death industry Forum Anyone? ... For Marketing purposes... Monetization of the very {Specialized} Death industry Forum Anyone? ... :D That and Other's... Time will Tell... As per some Crazy Brainstorming! Last Word... Not To Be Forgotten as Everyone keeps on Digging through All those Never-ending Golden nuggets... ;) https://www.google.com/search?q=obit...179fb50ae22b91 https://www.google.com/search?q=sowp...179fb50ae22b91 All the Best... Phil |
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