Mail WATER-MELONS to Prospects & Get Rich Like JimBob
Happy New Year,
If You Use ideas from books, usually you STARVE.
Here's a doozy I got DIRECT from the owner of an Ad Specialty Co.
Step #1 - JimBob went out and bought a watermelon
Step #2 - He got a box.
Step #3 - He Went to Mail Box Etc. Gave them the Address of a prospect.
They put the watermelon in the box and filled the box full of styofoam peanuts.
Step #4 - JimBob Taped his sales letter to the side of the watermelon.
Step #5 - Then he called The Prospect After he got confirmation his watermelon had been delivered.
Everybody in the office Knew about the watermelon. JimBob got to talk to
the owner RIGHT AWAY. And he got a new client.
JimBob Wanted to Mail More
So he started testing.
By the time I talked to him, JimBob had made a Bloody Fortune mailing
watermelons. AND he got it down to a Science.
SKIP the Box
Skip the sales letter
SKIP everything except the Watermelon and stamps.
YOU Got it.
JimBob mailed the naked Watermelon - slapped stamps right onto the Green
Skin. Shipped that sucker - AS IS.
SAME AS BEFORE - The Biz owner is curious about the Bozo Who Sent him
a watermelon. Picked up the phone. JimBob made the sale by phone.
P.S. - I've imitated JimBob's idea in all kinds of ways. But Confess to NEVER
trying to mail a watermelon - myself. It may not be possible any more.
Duct-Taped ShoeBox DOUBLES Public Speakers Fee from 5k to 10K
Happy New Year,
This is a version of the WATERMELON Sales method.
And this idea I HAVE Used.
And it works Great.
Step #1 - You decide where you want to Speak.
Step #2 - You do some F-r-e-e speaking and collect Testimonials and letters
from Boy scouts - Lions Clubs - VFW and other groups in need of speakers.
Step #3 - 100% of the OTHER "Professional Speakers Association" trained speakers have a DVD, a head shot and a glossy Folder full of LetterHead
prettified stuff they send to the Owners of
Speakers Bureaus. (They get you the gig - pocket 5%)
Step #4 - Jerry SKIPS ALL THAT. Instead he Invented his own PRE-HEAT SYSTEM.
A - Jerry goes to a local shoe store - gets a bunch of old Shoe Boxes.
B - Jerry fills a ShoeBox with Testimonials, Thank You Letters, audience
rate cards. Stuffs them in topsy turvy.
C - Jerry Puts an one 8 by 10 sheet on top.
"Thank You Association President Smith,
"As You can see, I stuck my DMV photo at the top of this page.
"You can hire the best looking.
"The Best Speaker.
"When we talk I'd like your Opinion of some of the topics that got STANDING
OVATIONS and Applause at other events this past year around the USA.
P.S. - IF You don't know what to put inside Your Shoe Box.
Hire yourself some help.
Water melon wealth and rubber chicken checks...
I LOVE the watermelon idea!
I remember reading once that sports marketer Jon Spoelstra did something similar, using rubber chickens. (I think it's in his book, "Ice to the Eskimos.") I think he may have stuck the sales letter inside the chicken, or something like that...!
I like the watermelons better, though (it's even more "surprising" than a rubber chicken)! ;)
Ice to Eskimos book
I have that book.
I remember there were some INCREDIBLY Good ideas in there.
Thanks for reminding me to go back to it again.
Don't Make The Mistake of SMILING at People-Try This Instead
Happy New Year,
Here's Why a BIG BLINDING SMILE is Like Walking up to a Woman
with a Big Bunch of Red Roses.
SHE Will Run Away from you.
Try it. I've had several clients who didn't believe me.
A - Buy Roses - Walk up to a strange woman - try to give them away.
B - Put on Your Best - Biggest Blinding Smile - walk towards women or men at the Mall. They will shy away. Back up. NOT look at you.
#1 - You aren't acting "Normal."
#2 - It's my Belief that every man, woman and Child has had 100's of people walk up to them with FLOWERS or a HUGE SMILE...
And WANT SOMETHING.
OR Deliver TERRIBLE NEWS.
So we run.
So What Might You Do Instead?
SITUATION I - You are nearby when a waitress, clerk, co-worker is ALREADY
Laughing at a joke.
Or perhaps FLIRTING with someone.
You Memorize Her Body Signal from the shoulders up.
Walk over close in her eye-sight-zone.
Mirror or send Exactly what she did back to her.
CASE Study #1 - I had a UK client Try This at a Fish & Chips Restaurant.
The Counter Girl
was Smiling at him and his mates.
And she Kept "Playing with her hair." Specifically he noticed her pushing her hair behind her ear with her left hand.
Even though he had a crew cut... Stan did that too. He pushed invisible hair
behind his left ear with his left hand.
Stan said the Girl came out from behind the counter to BRING him
Salt and pepper and ketchup and mustard. So much that his mates began to Tease him that she was SWEET on him.
SITUATION II - The Girl or Guy You Like is Poker faced. Not Smiling.
Not Happy or Laughing.
You Point at her Hair or her Jewelry - Give her a SMILING THUMBS Up.
You say, "I really LUV your butterfly necklace. (OR Tattoo) I've never seen
one like it."
The Happy Smiling
Your Compliment just created.
You Send it back to her (or him)
You Imitate what SHE did in reaction to your compliment.
UNLIKE what happens When you SCARE People with a HUGE SMILE.
This Unconscious Body Signal SMILING Emotion
goes right thru all of people's Defenses.
ACTION SUMMARY -
To SAFELY SMILE at Strangers.
To Safely Compliment the opposite sex without Negative Side Effects.
You can Create Rapport and Trust in Total
Strangers - without Risk of Making a MISTAKE.
Because all of this is Covert, hidden, INVISIBLE - isn't it?
Because this is how our Body Signal Communication ALREADY works
all we've done here is CLUE You in to
SECRETS your Unconscious Mind
HAS NOT SHARED with you.
Thanks & Happy New YEar,
P.S. - To get Dozens more CAse Study Examples of Specific ideas
you can use to Communicate with Body Signals....
Visit this F-r-e-e Website...
Jim Straw Sales Shortcut-Only Sell to Repeat Buyers-COOKIE STORY
Happy New Year,
99% of the salespeople out there are Ignoring Jim Straw's Shortcut Sales
Step I - Find people Already Buying what you want to sell.
Step II - Offer them MORE of what they Already Buy - over and over
Step III - No Stress - No Strain - You Just Show & Tell What You've got.
Here's How My Mentor Karen Does it.
Karen told me this funny Cookie Story.
Karen was visiting her niece at the local high school. Went inside to meet
her after school during Marching Band Practice.
Karen is a fantastic saleswoman.
So when she overheard her niece and a couple friends MOANING about
not being able to sell their Band Cookies - before the deadline she said,
"You kids can just bring what you can't sell over to my house. Put the boxes
on the back porch. I'll sell them for you. No problem."
Karen made a Slight MISTAKE.
Every kid in the room OVER-HEARD her offer.
So when Karen came home the next day she couldn't see her back door! Her
Back Porch had a 10 foot WALL of cookie boxes piled up there.
Karen called a Girlfriend.
The Following Day - The 2 Girls loaded her pickup truck with cookies.
DROVE from Construction site to construction site JUST BEFORE LUNCH.
When 100's of hungry men mobbed the lunch wagons.
AND Karen and her girlfriend - sold everything in a few hours!
I should probably mention that Karen is an Expert FLIRT.
And Both women were dressed in Bikini's.
Karen said, "I sat on the laps of the men who bought 10 boxes of cookies.
Fed Them cookies. Whispered sweet nothings in their ear. Made the others
So Jealous - they lined up to buy cookies."
Bikini Flirting Aside.
IF Karen hadn't driven to the Exact Location of 100's of Half Starved
Men - all those cookie sales would not have happened!
Karen Swore me to Secrecy.
Because she never told her niece HOW she sold so many cookies so fast.
Or her sister. Or the Band Leader.
So I've changed all the names.
How a Gun Club Owner Got FREE GUNS FOR LIFE by Price Shopping
Happy New Year,
While helping the owner of a Health Club he told me how he Boosted
profits at his Gun Club next door.
Al discovered he he could double membership every year by mailing 10 FREE
Passes for 60 days of Gun Club Membership - to all his current members
on Xmas. (They bring all their deer hunter friends.)
When he contacted COLT and SMITH & WESSON, Sig Sauer, Baretta, Glock,
Ruger gun Manufacturing companies - Al ASKED for help from each.
He wanted help figuring out which guns he should stock for use on his firing
range - based on Popularity.
How fast each would wear out.
How he might sell guns to his fast growing membership. (Including 100's
of men and women At all nearby Police Departments in Pennsylvania.)
3-D Interactive Systems instead of Bullseye targets.
In ONE You pull up behind a speeding car. They pull over. The driver gets
out and comes back toward your Cop Car.
What do you do when they pull a gun?
Colt wanted the Influence and Sales Business So Badly they made a Special
Deal with Al.
FREE GUNS For the Life of his Gun Club.
When a rental gun wears out. Colt Replaces it for Free.
Al can Beat all other Gun Club Prices because he doesn't p ay for guns!
Broke Novelist Makes 27K a Mo Thanks to Stupid Mistakes
Thanks to a Post By PHIL,
Thank you Phil.
I followed one of Phil's Links down the Wabbit hole - found a bankrupt
novelist SO DESPERATE he started writing like mad
and posting his Books and Stories on Kindle.
No Plan. He just tried everything and anything. Wrote more books like the ones that sold.
No advice from anyone. He just started FAILING FORWARD.
ZERO Social Media at all.
Yet in 8 month he's got 80 Info Books on Kindle.
And at the time of his writing about it - he was making btwn 22K and 27K a month.
Here are Three Tested Ideas That Make him The Most Moolah.
#1 - Stories sell 6-1 Better than anything else he's tried.
#2 - He was Floundering until he started writing FOR An Audience in a
specific Category or niche.
#3 - He discovered he can sell 10 page stories for 99cents And 5000 Word
Stories sell just as fast at 2.99 as 99 cents each.
More Proof that Common Sense IS NOT COMMON -
Mr 27K a month has discovered he can write and test more short Stories
than long Novels.
I Never Knew I could test so fast and string my winners together. So
one happy reader can find THE REST of my books or stories.
He's discovered Amazon allows him to list 2 Categories for each book title.
So if he LINKS each book in the same Category - then writes 5 short booklets
of 5000 words or so - he can Spread thru 10 different but similar sub-categories on Kindle.
Instead of netting fish.
He nets more readers.
Here's what has me Excited Though. Even more than a new place to test
for Free and Test into Niches or existing book buyers.
His Discovery that Smashwords and other Services that do your book cover,
format the book, help with the title - HURT HIS SALES by a lot.
We're talking 50% or more Book Sales After he Uses a F-r-e-e Photo archive
to do his own book cover. And test titles himself.
Another COMMON SENSE Point
that has me Excited cuz NOBODY is doing it.
a - Your Book cover must tell the reader at a glance - what the book is about
b - Your Book Title has to Explain what your book is about
Mr 27K a mo says kindle book buyers in the Category you write in SNAP
Up your book based on the Cover and Title ALONE. (I don't buy books like that - so this was a HAPPY Surprise for me!)
1000's of our Competitors on Kindle DO NOT KNOW HOW to Do This.
(I belong to a F-re-e Kindle book service and skim thru 50 to 100 book titles a day. So I DO know this for a fact.)
We're talking 9 out of 10 write titles that HIDE
what the book is about 100% - no clue or way to Guess the content.
This means We Can BEAT All of these folks to the Readers in ANY Niche
we choose to write in.
Thank You Phil!
P.S. - If anybody wants to Write Fast - and Write Better Than You do now.
I've tripled my output with this System.
You'll also find I've kept the Price of my book, "Greased Pig Speed Writing..."
very low just so as many folks as possible can get started writing.
The 365 day 100% munny back Guaranteed System
fixes Writers Block - too.
Flirting Mistake Adapted by Toronto Sign Washer to Grow Sales
Happy New Year,
Just Suppose You Showed up at a new Restaurant and Started Dating
Both the owner and one of the waitresses?
Rand from Dallas, TX made that mistake. (He can't eat there anymore.)
Herman from Houston - Gave Away 1.00 Bills and 1.00 LOTTO Tickets
to two different waitresses at a Club.
The Women got into an Argument over him. Both girls gave Herman
their phone # and address.
On The POSITIVE SIDE.
Herman says he got Free Coffee and Free Pie.
On The Positive Side Herman has 2 dates lined up.
On The OOOOPS Side...
What if Herman Dates Just 1 waitress.
What if He dates both women.
No Matter What Herman Does He TICKS OFF someone at that Club. So if it
were ME - I wouldn't got back.
Relationships are tricky.
But The Competitive Emotion Can Help Your Sales.
Adapted for Sales - This Concept Made
The Strip Mall Sign Cleaner Lots of Munny!
A - He got some screw-together handles. Detergent, mop and sponge heads
B - Then convinced one shop owner to pay him 20 bucks to clean his sign
above the shop.
C - He took a Color Photo of the sign DIRTY and Clean. And a 2nd Photo
Next to their Neighbors Dirty Sign.
D - Then Showed the List of all the Shop Owners to each Owner and said, "So
far everybody on this list has said "YES" to me washing the sign over their
store. Here's Before And After Pics. And What Your Sign Looks Like Next
to a Clean Sign. 20 bucks please."
And he held out his hand.
He closed 18 out of 20. Couldn't find the other 2 owners.
P.S. - If You Want to Read Herman's Funny Flirt Tipping Testimonial:
WEIRD-Business-Card Gets Banker 100% of his Clients
Happy New Year,
At Breakfast I was chatting with an investment banker about how
other affluent people in his profession got new business.
Then I asked, "What do YOU do?
He looked uncomfortable.
Said, "I'll tell you if you promise not to laugh."
Here's what he discovered that has made him very very wealthy.
After a move
for new Business Cards Rick was invited to have lunch at the #1 Country Club
in the county.
Literally on his way out the door he took some blank 3 by 5 cards. Printed
his name, address, Ph# in the middle of each card.
We Sell Money
During Lunch a woman Club member asked him, "What do you do?"
Rick handed her one of his Giant Business Cards.
She said, "Wow, it's BIG!"
Because they were flirting at the time. Rick did a Groucho Imitation with his
eyebrows and gave her a big Smile.
All the men watching this ROARED with laughter. And all of them gave Rick
their cards and told him to CALL ME.
Rick said, "THAT'S IT. My Entire Sales Pitch."
I couldn't figure out what had just happened that was making Rick so RICH
and Successful by adding new clients like crazy.
SO... I asked a bunch more questions and figured it out.
BOTTOM LINE -
Rick made enough munny to Join that Country Club. Costs him 50K a year.
He did so well he joined 2 other Country Clubs too - total 150 GRAND a yr.
I did some Testing at local Networking Events.
Holy Cow. It works.
ACTION SUMMARY -
#1 - I threw all my biz cards away
#2 - I use 3 by 5 cards now
#3 - IF I'm meeting men - I imitate what Rick says
#4 - If I'm networking with a woman - I do what Rick does
It's All Here for You to Apply.
But if you want to See This and Other WEIRD Business Card Strategies
Spelled out STEP BY STEP. With all the details...
Check this out...
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