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-   -   Some research into COACHING, consulting, and conferences. (http://www.sowpub.com/forum/showthread.php?t=10491)

GordonJ September 12, 2019 09:21 AM

Some research into COACHING, consulting, and conferences.
 
Coaching has EX p l o d e d in the last few years. So, I took an in depth look at it. YIKES. And in a minute, some food for thought, if you're hungry enough.

I want to be a coach. What are my options, and I want to make big bux doing it. How?

ActionCoach has 1000 offices in 26 countries. Big guys. 50 to 100 thousand dollars franchise fee, ongoing fees.

A side note on this one. ActionInternational, the original version, sold master franchises. Here in NEO, the Master sold 7 franchises. Six of those were closed in two years or less. That's food for thought. When things fail, change your name, be the Phoenix and rise from the ashes, (works more often than we think about).

50 grand out of your wallet range? Try

The GrowthCoach, slightly cheaper at 40 to 80 thou.

Still a gag?

The Entrepreneur's Source, at 45 thousand.

AdviCoach, offers CERTIFICATION, sister co. to Entrepreneur's Source. 45k

The Alternative Board, TAB certified business coaches, fees start 44k

Focal Point, from Bryan Tracy, lets you work from home, also 45K

One of the hottest, fast growing coaching businessess EOS (Entrepreneur Operation Systems), from Gino Wickman. A certified implementer will set you out about 30k.

Now all of the above have ongoing fees, royalties and overhead/expenses.

Now they also come with tested and proven marketing plans and all have some demonstrated success in helping small businesses grow. But it can be an expensive way to "buy a job", which is what it looks like to me.

Or, there is the low cost entry way:

69.95 https://www.expertrating.com/certifi...tification.asp

Quick and easy, with a nice CERTIFICATE too.

There are at least a dozen such programs, which can turn you into a CERTIFIED Coach of something or other. Old timers might recall I wrote about starting your own Certification program almost 17 years ago. Why don't you listen????

And this is only about BUSINESS coaches. Then there are the LIFE COACHES. People with the desire to tell other people how to live their lives. (Or is that too cynical for you?)

Well, again, a paltry 69.95 and VOILA you're a Certified Life Coach...
https://www.expertrating.com/certifi...tification.asp

Or only 275
https://www.lifecoachcertification.com/

Spend $100,000.00 to get your Certificate or 69.95.

Now here is what all have in common. Like most of these Business opportunities, it is not buy it and profit. NOT build it and they will come.

All, EVERY single one of them, requires customer acquisition, finding people to buy your coaching. And the more you charge, the more SELLING you will be doing. At the top levels, you have MEETINGS.
And call them evaluations, or do we fit meetings, free consults, they are in fact, SALES meetings.

If you can't close a sale, somehow, someway, Coaching may not be for you.

Why all this research into Coaching? Am I going to start it? Well, not exactly.

But I am (finally) going to give the GJA-SQ1 a test run.

But it isn't coaching, but more of a training. One BIG difference between all of the above, every single offer to turn you into a coach, calls for you to learn, use, apply and replicate THEIR SYSTEM, their methods, their process.

And maybe it works for small business, to get systems in place, a cookie cutter, same here as there approach might work (if the business commits to it)...but when you take that

ONE SIZE FITS ALL, Off OUR rack, do it this way type of training, it falls apart at the one person level,

And that is the GJA-SQ1 advantage. CUSTOMIZED, one of a kind training comes from using the tools of the SQ1, as it is done by the individual.

So, how much should my GJA-SQ1 CERTIFICATION cost? And as a money making opportunity, where would it fit on the spectrum of investing in your business of between 69.95 and 140,000 thousand dollars?

Just wondering.

Any coaches out there? Care to comment?

Gordon

Dien Rice September 12, 2019 03:41 PM

Re: Some research into COACHING, consulting, and conferences.
 
Quote:

Originally Posted by GordonJ (Post 40167)
Why all this research into Coaching? Am I going to start it? Well, not exactly.

But I am (finally) going to give the GJA-SQ1 a test run.

But it isn't coaching, but more of a training. One BIG difference between all of the above, every single offer to turn you into a coach, calls for you to learn, use, apply and replicate THEIR SYSTEM, their methods, their process.

And maybe it works for small business, to get systems in place, a cookie cutter, same here as there approach might work (if the business commits to it)...but when you take that

ONE SIZE FITS ALL, Off OUR rack, do it this way type of training, it falls apart at the one person level,

And that is the GJA-SQ1 advantage. CUSTOMIZED, one of a kind training comes from using the tools of the SQ1, as it is done by the individual.

So, how much should my GJA-SQ1 CERTIFICATION cost? And as a money making opportunity, where would it fit on the spectrum of investing in your business of between 69.95 and 140,000 thousand dollars?

Just wondering.

Hi Gordon,

I think the way I would look at it as a potential client would be, how much could I make? Obviously, the more I could make, the more it is worth...

Of course, coaches themselves charge a hugely varying amount - and I'm not so familiar with the "standard" rate. However, if people believe they can make $100 an hour, it might be worth a certain amount. If they believe they can make $200 an hour, it might be worth more. Etc.

Just some thoughts off the old noodle... :)

Best wishes,

Dien

GordonJ September 13, 2019 11:10 AM

Thanks Dien, good noodle.
 
Quote:

Originally Posted by Dien Rice (Post 40168)
Hi Gordon,

I think the way I would look at it as a potential client would be, how much could I make? Obviously, the more I could make, the more it is worth...

Of course, coaches themselves charge a hugely varying amount - and I'm not so familiar with the "standard" rate. However, if people believe they can make $100 an hour, it might be worth a certain amount. If they believe they can make $200 an hour, it might be worth more. Etc.

Just some thoughts off the old noodle... :)

Best wishes,

Dien


The 500k a year to over 7 figure consultant, is at 10k a day rate or more.

Some of those Certifications I wrote about have the people in that range, not the 69.95 certificate guys, unless they are Bernie Madoffs (HA)

I like to use 60 to 120 k a year as good goals for a new one man band business, or 5 to 10 thousand a month. $1,250 a week or 250 a day, is a low end goal, in my opinion for a new start-up, a one man band.

500 a day, shouldn't be difficult for a good consultant, since you also follow Colin Theriot, you saw he just this week did 4 one hour phone calls at 300 bux each for a nice 1200 dollar, 4 hour work day.

IF he wanted to lose money, he could probably do that every day, but for a new person to have a service which people will pay for, I think there would be a ready market.

One thing about biz-op, the modified GJA Pareto (I think 90/10 not 80/20) is in full effect. One in ten is going to be the top, and the other 9 will get average results, so it would be important to make it easier for the 9 to get to a decent goal with less than the 10% person's effort.

More on this later.

GJA

Rick September 14, 2019 06:32 AM

Re: Some research into COACHING, consulting, and conferences.
 
Quote:

Originally Posted by GordonJ (Post 40167)
So, how much should my GJA-SQ1 CERTIFICATION cost? And as a money making opportunity, where would it fit on the spectrum of investing in your business of between 69.95 and 140,000 thousand dollars?

Just wondering.

Any coaches out there? Care to comment?

Gordon


I know what's in GJA-SQ1 (well, the old version anyway). I know how valuable it is. It's worth waaaay more than $69.95. I think you should charge at least $297 for it and quite possibly as high as $497. Perhaps you could add some videos to it as well.

Rick

Rick September 14, 2019 06:35 AM

Re: Thanks Dien, good noodle.
 
Quote:

Originally Posted by GordonJ (Post 40169)

One thing about biz-op, the modified GJA Pareto (I think 90/10 not 80/20) is in full effect. One in ten is going to be the top, and the other 9 will get average results, so it would be important to make it easier for the 9 to get to a decent goal with less than the 10% person's effort.

More on this later.

GJA


You're right in line with some of the best marketing minds in the world. Perry Marshall and Dan Kennedy say 80/20 is no longer sufficient, that 90/10 is more like it. Perry thinks it might even go as high as 95/5.

Rick

GordonJ September 15, 2019 09:38 AM

Re: Some research into COACHING, consulting, and conferences.
 
Quote:

Originally Posted by Rick (Post 40170)
I know what's in GJA-SQ1 (well, the old version anyway). I know how valuable it is. It's worth waaaay more than $69.95. I think you should charge at least $297 for it and quite possibly as high as $497. Perhaps you could add some videos to it as well.

Rick


Thanks Rick,

What I'm working on setting up is what Harvey Brody calls a Carefree Repetitive Cycle. Sort of like set it and forget it.

So, AUTOMATIC delivery of the SQ1, along with all the other stuff, is the challenge. I don't want to do anything, at this stage, which has customers or clients involved, done with that.

I'm getting proposals of an automatic Word Press site, which can be a complete funnel, delivery and follow up system, without me being involved. It is challenging.

NO customers. NO clients. NO contact with ME, is kind of a different. albeit, a much written about process, ala Ferriss et al.

Gordon

PS Expanded and defined, Prospect as Product. Targeted ads send to different capture pages, auto responders in place, and once the initial SQ1 is done, by them, automated results and referrals.

GordonJ September 15, 2019 09:44 AM

Wait a minute.
 
Quote:

Originally Posted by Rick (Post 40171)
You're right in line with some of the best marketing minds in the world. Perry Marshall and Dan Kennedy say 80/20 is no longer sufficient, that 90/10 is more like it. Perry thinks it might even go as high as 95/5.

Rick


Are you sure they (some of the best marketing minds in the world) aren't finally catching up to ME?

Let's go back 25 years and take a look, eh?

GJABIZ

Rick September 16, 2019 02:14 PM

Re: Wait a minute.
 
Quote:

Originally Posted by GordonJ (Post 40175)
Are you sure they (some of the best marketing minds in the world) aren't finally catching up to ME?

Let's go back 25 years and take a look, eh?

GJABIZ


:D

Rick September 16, 2019 02:16 PM

Re: Some research into COACHING, consulting, and conferences.
 
Quote:

Originally Posted by GordonJ (Post 40174)
Thanks Rick,

What I'm working on setting up is what Harvey Brody calls a Carefree Repetitive Cycle. Sort of like set it and forget it.

So, AUTOMATIC delivery of the SQ1, along with all the other stuff, is the challenge. I don't want to do anything, at this stage, which has customers or clients involved, done with that.

I'm getting proposals of an automatic Word Press site, which can be a complete funnel, delivery and follow up system, without me being involved. It is challenging.

NO customers. NO clients. NO contact with ME, is kind of a different. albeit, a much written about process, ala Ferriss et al.

Gordon

PS Expanded and defined, Prospect as Product. Targeted ads send to different capture pages, auto responders in place, and once the initial SQ1 is done, by them, automated results and referrals.


I'd still charge more than $69.95 for it, automated or not.

Rick

GordonJ September 16, 2019 03:01 PM

A process.
 
Quote:

Originally Posted by Rick (Post 40180)
I'd still charge more than $69.95 for it, automated or not.

Rick


Both ways work, re: low intro, backends vs. higer ticket.

Tony Robbins built his 100 mil a year biz on the 19.95 books he wrote. It took a while to get people to spend 25k to visit his private isle, or the 10k to jump off poles and walk on hot coals.

But the low cost entry, is a lead generator without going into debt on customer acquisition. A fallacy, or what I believe to be one, is where guys like Ben Suarez would spend 40 bux to get a 200 dollar LTV.

The problem with that is the float. Between Customer Acquisition and profitability could devastate a small biz, not deep enough reserves. Where as a upfront profit, and a base buy, gives a list of buyers, and then you put them into the Pachinko machine.

No reason the old world way, a 69.95 front end, a 297 seminar/workshop or a 995 bigger ticket...and keep going up the ladder.

In Fraternal clubs, it often takes MONEY to go up the ladder to master, etc. Inner secrets of any religion (but I'll pick on Scientology, albeit, not a real religion) to get up to the Tom Cruise and John Travota levels is going to cost a pretty penny and a guaranteed ride on the mothership, is probably more than a 10% tithe too.

LEVELS of competency, in many fields require more training, more classes, more education and that does cost money.

So, maybe a 69.95 GJASQ1 STARTER course, and 49,000 MASTER TRAINER'S license.

Still, just spitballing here.

GJABIZ

Rick September 20, 2019 05:29 PM

Re: A process.
 
Quote:

Originally Posted by GordonJ (Post 40183)
Both ways work, re: low intro, backends vs. higer ticket.

GJABIZ


You're correct. Both ways do work. Dan Kennedy built a pretty large empire on the "old school" style ascenscion ladder. Sean Mize has been talking a lot lately on his inner circle calls about the high ticket/reverse funnel method. It's possible some of that was coming through. :)

I really like Sean's current thinking on the high ticket model. I think a lot of "gurus" are going to this model (which doesn't necessarily you or anyone else has to follow that model). I'm probably going to transition my site (or maybe create a new site to use this model) but I'm waaaay too far down the road with the lead magnet/membership model to change horses in mid-stream. I'm very close to getting it done so I'm sticking with that direction.

Rick

GordonJ September 21, 2019 02:19 PM

Rick, what is high ticket $$$??? and what is a reverse funnel?
 
Quote:

Originally Posted by Rick (Post 40208)
You're correct. Both ways do work. Dan Kennedy built a pretty large empire on the "old school" style ascenscion ladder. Sean Mize has been talking a lot lately on his inner circle calls about the high ticket/reverse funnel method. It's possible some of that was coming through. :)

I really like Sean's current thinking on the high ticket model. I think a lot of "gurus" are going to this model (which doesn't necessarily you or anyone else has to follow that model). I'm probably going to transition my site (or maybe create a new site to use this model) but I'm waaaay too far down the road with the lead magnet/membership model to change horses in mid-stream. I'm very close to getting it done so I'm sticking with that direction.

Rick


If you have a minute, let us know. What is considered HIGH ticket? And what does or how does a reverse funnel work?

GOOD, for sticking with completing your project, once it has been perfected and generating income, then you can always add BIG TICKET on, or do a different site, right?

Get your thing done friend. FAT season is soon upon us (thinking of a big juicy succulent fried turkey which didn't explode, smashed taters and gravy like granma used to make with butter drenched bisquits)...probably gained a couple of pounds just imagining it. Eh, HA!

Not for nothing, put your blinders on, Sean et al will always be there to get you excited about the next big thing on their plate.

GJA

Rick September 24, 2019 06:32 PM

Re: Rick, what is high ticket $$$??? and what is a reverse funnel?
 
Quote:

Originally Posted by GordonJ (Post 40213)
If you have a minute, let us know. What is considered HIGH ticket? And what does or how does a reverse funnel work?

GOOD, for sticking with completing your project, once it has been perfected and generating income, then you can always add BIG TICKET on, or do a different site, right?

Get your thing done friend. FAT season is soon upon us (thinking of a big juicy succulent fried turkey which didn't explode, smashed taters and gravy like granma used to make with butter drenched biscuits)...probably gained a couple of pounds just imagining it. Eh, HA!

Not for nothing, put your blinders on, Sean et al will always be there to get you excited about the next big thing on their plate.

GJA


I'd say the amount for high ticket items depend on the marketer. Sean is saying anything above $3K is high ticket.

Reverse funnels aren't really anything new. Sean has discussed them in the past and I think others have as well. With a "reverse funnel" you show your high ticket offering to the prospect first, followed by a mid ticket product, then a lower ticket product. It's just a twist on the downsell model.

You're right on. I'm sticking with my current model for now. I've told Sean I'm not changing horses this late in the game. The doggone thing is almost done. I'm determined to get it done. Then, as you suggested, once it's done and generating income, I'll most likely create a separate site to go with the reverse funnel model.

Rick

GordonJ September 25, 2019 10:14 PM

Thanks Rick, I like the 75k high ticket item for 5 days of consulting.
 
Quote:

Originally Posted by Rick (Post 40218)
I'd say the amount for high ticket items depend on the marketer. Sean is saying anything above $3K is high ticket.

Reverse funnels aren't really anything new. Sean has discussed them in the past and I think others have as well. With a "reverse funnel" you show your high ticket offering to the prospect first, followed by a mid ticket product, then a lower ticket product. It's just a twist on the downsell model.

You're right on. I'm sticking with my current model for now. I've told Sean I'm not changing horses this late in the game. The doggone thing is almost done. I'm determined to get it done. Then, as you suggested, once it's done and generating income, I'll most likely create a separate site to go with the reverse funnel model.

Rick


You're right, high ticket is in the eyes of the marketer. EOS consultants can get 75k per sale, or more, and their commitment is for 5 to 7 days a Year.

Membership programs, all OK, IF, one doesn't have to support them, if it is automated, and the head person doesn't spend time talking to people, or answering questions...then I'd be interested.

At my age, TIME is the critical factor (although I said that 20 years ago, eh?) and if I do anything, it has to be AUTOMATED. I think that is why computers were invented, to save us time from the daily mundane, like adding and subtracting with a pencil on paper, which seems to me like what many guru marketers are doing, too many devices, programs and plugins not to set up a AUTOMATIC PRODUCT VENDING site, even at 500 bux or more.

AUTOMATE baby, use the computor's noodle to make your boodle.

Gordon

Rick September 25, 2019 11:50 PM

Re: Thanks Rick, I like the 75k high ticket item for 5 days of consulting.
 
Quote:

Originally Posted by GordonJ (Post 40219)
You're right, high ticket is in the eyes of the marketer. EOS consultants can get 75k per sale, or more, and their commitment is for 5 to 7 days a Year.

Membership programs, all OK, IF, one doesn't have to support them, if it is automated, and the head person doesn't spend time talking to people, or answering questions...then I'd be interested.

At my age, TIME is the critical factor (although I said that 20 years ago, eh?) and if I do anything, it has to be AUTOMATED. I think that is why computers were invented, to save us time from the daily mundane, like adding and subtracting with a pencil on paper, which seems to me like what many guru marketers are doing, too many devices, programs and plugins not to set up a AUTOMATIC PRODUCT VENDING site, even at 500 bux or more.

AUTOMATE baby, use the computor's noodle to make your boodle.

Gordon


What's EOS?

I like the $75K high ticket price as well. However, it's taken me years
to convince myself that I could $3K - $8K. I could even see $15K - $20K where I fly to your city and become your personal weight loss drill instructor for a week, "Extreme Weight Loss Makeover" style. But I don't I could get away with $75K, not yet anyway.

Use the computer's noodle...to make your boodle. Seems I've heard something like that somewhere before. :)

Rick

GordonJ September 26, 2019 09:22 AM

Re: Thanks Rick, I like the 75k high ticket item for 5 days of consulting.
 
Quote:

Originally Posted by Rick (Post 40220)
What's EOS?

I like the $75K high ticket price as well. However, it's taken me years
to convince myself that I could $3K - $8K. I could even see $15K - $20K where I fly to your city and become your personal weight loss drill instructor for a week, "Extreme Weight Loss Makeover" style. But I don't I could get away with $75K, not yet anyway.

Use the computer's noodle...to make your boodle. Seems I've heard something like that somewhere before. :)

Rick


EOSŪ, the Entrepreneurial Operating SystemŪ is a comprehensive business system, integrating a holistic business model with a complete set of simple business tools proven business process to align and synchronize all the pieces of your business to produce the results you want.

It is based on the book, TRACTION, by Gino Wickman. From that book, the guy has built an International empire of consultants, called IMPLEMENTERS, who get between 3k and 10k per day for their services. A "regular" package to a small business avgs. around 75k per year for the 5 or maybe 7 days.

It costs roughly 40+k to become a Certified Implementer. I think you should do a reality TV show "DI Rick" always a possibility, let some Network pay you the big money and expenses of travel to go to a city and do your thang.

Hey, if interested, I'll give you the url to a site where you can submit the idea. Why not?

Gordon

Rick September 26, 2019 11:47 PM

Re: Thanks Rick, I like the 75k high ticket item for 5 days of consulting.
 
Quote:

Originally Posted by GordonJ (Post 40221)
EOSŪ, the Entrepreneurial Operating SystemŪ is a comprehensive business system, integrating a holistic business model with a complete set of simple business tools proven business process to align and synchronize all the pieces of your business to produce the results you want.

It is based on the book, TRACTION, by Gino Wickman. From that book, the guy has built an International empire of consultants, called IMPLEMENTERS, who get between 3k and 10k per day for their services. A "regular" package to a small business avgs. around 75k per year for the 5 or maybe 7 days.

It costs roughly 40+k to become a Certified Implementer. I think you should do a reality TV show "DI Rick" always a possibility, let some Network pay you the big money and expenses of travel to go to a city and do your thang.

Hey, if interested, I'll give you the url to a site where you can submit the idea. Why not?

Gordon


Never heard of EOS before. Gosh! I'm still learning new things from Sowpub!

Yeah. Go ahead and hit me with that URL. Plus, at some point soon I wanna discuss further some of the other ideas we talked about.

Rick


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