Copy for office personnel
 

I have a great product that is used primarily for fundraising by schools, sport teams, church youth groups, etc. It is a restaurant coupon book that features 16 area stores that each make a BYGO free offer good once a month through expiration (09/08). The booklet sell retail for $10. It has about $1,000 worth of savings. This is in Denver, CO.

I put together a book of 16 LoDo/Downtown restaurants that I thought would be a good add-on to our other area books--opening up another income stream for those selling them in the surrounding metro area.

Unfortunately, this idea hasn't caught on with those selling the coupon book in the metro area and now I have a lot of product that I would like to get to the general downtown area.

I am thinking about approaching offices and dropping off a book with the receptionists and giving them a flyer that would make it easy for them to introduce the book to their staff. They could then call by a certain date with an order of the number of books they would like.

I really am struggling to know how to write the copy for the flyer to generate interest. I can show the restaurants and their offers and the value of the offers being available once a month. Used just once or twice, it would pay for itself. However, how to write the copy in a way that moves them to want to purchase the book . . . .?

Any ideas would be appreciated.

Thank you,

Jerry

Re: Copy for office personnel
 

Direct Response OFF LINE Discussion Group...
http://www.sowpub.com/forum/showthread.php?p=17029

Phil

Re: Copy for office personnel
 

These things MUST be sold "In-Person"! You may get a few sales with a flyer but probably not enough to cover your printing costs.

Put put the price at $15ea...walk into an office...hand one to the receptionist as you mention the restaurants involved and the VALUE. Then, when the 2nd person comes up to take a look...hand her one and say, "If you take one also, the price is only $12ea." Then when a 3rd person comes up to take a look, say, "If all 3 of you buy now, I'll let them go for $10ea."

Or, get some highschool kid or member of the group to do the selling.

Re: Copy for office personnel
 

Can you sell the coupon books at the checkout counter of local shops? I think that would be a better idea than trying to persuade the receptionists to sell them.

As for the sales copy - I think short concise copy would work best. Let the name of the restaurants in your booklet do your persuading for you.

Who Else Wants to Save $xxx on Eating Out?

16 fine downtown restaurants have come together to offer discount coupons for their restaurants.

1. Restaurant name - offer
2. ABC Pizza - $5 off
3.
4.
5.
6.
...
...
16.

Total savings: $xxx

Get your own copy of the diner discount booklet for $x only.
Or buy 3 booklets for $xx.
---

Re: Copy for office personnel
 

Hi JPS,
Thanks for asking.

Here's one good way to market the books whether
in person (the best way), or by flyer.

Carefully choose one advertiser and feature that business.

You have to sell the sizzle.

Go through the coupon book and find one advertiser that
meets the following specifications:

1. Well known (read that...popular)

2. Offering a good to great discount

3. Easily accessable. Preferably within walking distance of your target market

4. The featured advertiser's ad in the coupon book is attractive

The sales presentation will be built on that one advertising offer. The customer eventually will feel they're getting the rest of the discounts in the coupon book as a bonus.

God loves you.
Brent Whinfield.
This EyeCandy Video Draws Subscribers
Like a Bright Lamp Draws Bugs on a Dark Night.
http://www.see-it-on-video.com/ec/main.html

Re: Copy for office personnel
 

To All:

Thanks for the input. I am putting something together and try to post for your feedback.

Jerry

80/20 Questions - Ask Your SalesPeople What They Wanna Sell
 

Dear JPS.

Thanks.

You might wanna TALK to your current coupon book sales people.

A - Find out why they LIKE the old coupon book.

B - Find out why they DON'T like the new book.

C - ASK them what they WANT to sell.

And then make up coupon books based on what they are ALREADY selling most successfully.

Glenn