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GordonJ October 19, 2021 11:53 AM

Thought for the day.
DESIRE is the trigger.

OK? See, if you are trying to sell something, if you are making offers to folk, then you might want to meditate on this thought for the day.

To get your TARGET (Prospect) to pull the trigger on the transaction and give you the money for whatever it is you are offering...

Start your selling process from knowing what DESIRE your product/service/sotware fulfills.

I'd bet most people struggling to sell stuff, don't really know or understand what their market really desires.

Think about it.


MikePT October 19, 2021 08:17 PM

Re: Thought for the day.
That is the billion dollar question.

Understanding markets desires it puts the selling process on setroids.


GordonJ October 20, 2021 10:32 AM

It is. And it isn't.

Originally Posted by MikePT (Post 42386)
That is the billion dollar question.

Understanding markets desires it puts the selling process on setroids.


First off, framing. When I have taught copywriting or Remote Influence, the emphasis is on TARGET, a single person. I believe it is a mistake to have group think, or markets or niches.

The reason for me is a TARGET is probably easier to penetrate their bubble of preoccupation, where as a group may have some general wants/needs (passive) but a person has a desire (active/emotional).

It is one reason why computer generated letters of yesteryear showed a dramatic rise in response when PERSONALIZED.

There was a time when, Dear Friend, or other general salutation was the norm.

Then, I got the Dear Gordon personalized letter.

But if I ever got a personal letter from a friend, which knew more about me, then my attention and interest was aroused.

So, maybe I sell a Rolex watch to a guy who wants esteem, or prestige and the problem is it might not be the right appeal for any given guy, although in general, if you have a lot of Rolex watches to sell, it could work.

And this also is why a 3, 4 or 5% return on a cold list in the old days of mail order could make one wealthy, it can be improved on with today's data mining and knowledge of certain demographic specific trigger words.

Probably Gary Halbert was the best at this because he did a very deep dive into understanding everything about his product and the niches within the market. It takes work to uncover semantically significant triggers, work which most marketers are unwilling to do.


Glenn October 20, 2021 04:35 PM

Why Not Just ASK for their TRIGGERS?
Thanks Gordon,

(EDITORS NOTE - and Giving "The Reason Why" Gets Most New Buyers to TALK to me.)

I just got a small "Forbidden Books" order from a Guy in a Tiny town in Slovenia.

for allowing me to Look him up.

In Order to Send Him some Thank You Rewards

I always ask a few questions. Which get Their HOT BUTTONS. Or Buying Triggers.



By Asking...


"What is Your FAVORITE Communication Style?

Face to face

The Reason I ask is I have a Dr to Dr - Question that has made 2 BILLION
Dollars for the husband and wife Inventors. But if You HATE Face to face ideas - I
will waste Your Time Sharing that.


P.S. - What is WEIRD - is I have used this Phrase for Years FROM HOME.
And In Print.

But Not a single Person I have Emailed the Above SHOCK THEM AWAKE
Question Has Ever Asked about it.

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