Free Publicity for "nothing special"
 

Hi everybody....

I haven't posted much here lately but I've been lurking and as usual, continually inspired by your posts.

Here's a unique problem for you - my son's website, International Cool Kids (link below) will be the recipient of tons of free publicity tomorrow. As it happens, the Vancouver Province Newspaper chooses a list of B.C. websites that they like, and posts the list with a short description of each site, every Wednesday. Well, that's tomorrow, and yesterday they emailed me to say this site will be featured in the list!

This same scenario happened for my own website, www.seatoskyzine.com last spring, and the traffic it generated was amazing, and carried on for weeks afterward.

So my question is, how do I make the best of this free publicity? Really, IMHO, this little site is nothing really special - it's just a simple site with some home-made pages with games, jokes, quizzes, etc. with lots of links to favorite sites. I do have an affiliate "Poster Store" on the site, so there is potential to hopefully make some $$ from this, but I'm wondering if there is more I could do to maximize on this.

Any ideas?


International Cool Kids - FUN for the whole family!

First thing's first...
 

Anya,

I think you should get an email list signup form on there ASAP. Your son can offer to send updates on the site, free goodies, links, more jokes, etc. This will "preserve" the audience you gather from your publicity, and will buy you a little time to consider what you ultimately want to offer on the website.

If you don't have one yet, www.informationbyemail.com has a nice free autoresponder / mailing list service with a simple cut & paste subscribe form you can use.

Best Wishes,
Jim Erskine
Homeway Press


"The book" on this HOT new business

Re: Free Publicity for "nothing special"
 

Anya, do a quick search for a good two-tier affliate program which has a product that will appeal to kids. Immediately signup, and then place a short 2-3 paragraph sales letter onto your kid's site.

Take Jim's advice and capture email addresses.

Brent "The Winner" Whinfield

> Hi everybody....

> I haven't posted much here lately but I've
> been lurking and as usual, continually
> inspired by your posts.

> Here's a unique problem for you - my son's
> website, International Cool Kids (link
> below) will be the recipient of tons of free
> publicity tomorrow. As it happens, the
> Vancouver Province Newspaper chooses a list
> of B.C. websites that they like, and posts
> the list with a short description of each
> site, every Wednesday. Well, that's
> tomorrow, and yesterday they emailed me to
> say this site will be featured in the list!

> This same scenario happened for my own
> website, www.seatoskyzine.com last spring,
> and the traffic it generated was amazing,
> and carried on for weeks afterward.

> So my question is, how do I make the best of
> this free publicity? Really, IMHO, this
> little site is nothing really special - it's
> just a simple site with some home-made pages
> with games, jokes, quizzes, etc. with lots
> of links to favorite sites. I do have an
> affiliate "Poster Store" on the
> site, so there is potential to hopefully
> make some $$ from this, but I'm wondering if
> there is more I could do to maximize on
> this.

> Any ideas?

That's exactly what I'm after....
 

An affiliate program with kid-appeal.

Anya :)

> Anya, do a quick search for a good two-tier
> affliate program which has a product that
> will appeal to kids. Immediately signup, and
> then place a short 2-3 paragraph sales
> letter onto your kid's site.

> Take Jim's advice and capture email
> addresses.

> Brent "The Winner" Whinfield