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-   -   Cycling shirt, only $159,095 and it's yours! (The idea behind the strategy...) (http://www.sowpub.com/forum/showthread.php?t=10418)

Dien Rice June 24, 2019 11:58 AM

Cycling shirt, only $159,095 and it's yours! (The idea behind the strategy...)
 
I came across this article, about a cycling shirt, which started selling (on eBay) for 10,000 British pounds. In US dollars, that's $12,727!

What shirt is worth that?

It didn't sell... And now, the price has jumped to 125,000 British pounds, which is $159,095 US dollars!

Why would anyone sell a shirt for such a price?

Well, it gets attention (including some media attention). They may not sell the shirt... But people might go to their online store, and buy the other stuff!

In addition, the shirt was part of a limited edition of 200 pieces. That helps to "justify" the price...

Fascinating strategy... :)

Oh look, a Rapha jersey for 125,000
https://www.bikeradar.com/news/most-...-rapha-jersey/

Paul Smith 531 with Rapha Grand Depart Cycling Jersey
https://www.ebay.co.uk/itm/Paul-Smit...y/192934435127

Best wishes!

Dien

GordonJ June 24, 2019 11:20 PM

Oh drat, now a decision. Had my eyes on this car...
 
Quote:

Originally Posted by Dien Rice (Post 39941)
I came across this article, about a cycling shirt, which started selling (on eBay) for 10,000 British pounds. In US dollars, that's $12,727!

What shirt is worth that?

It didn't sell... And now, the price has jumped to 125,000 British pounds, which is $159,095 US dollars!

Why would anyone sell a shirt for such a price?

Well, it gets attention (including some media attention). They may not sell the shirt... But people might go to their online store, and buy the other stuff!

In addition, the shirt was part of a limited edition of 200 pieces. That helps to "justify" the price...

Fascinating strategy... :)

Oh look, a Rapha jersey for 125,000
https://www.bikeradar.com/news/most-...-rapha-jersey/

Paul Smith 531 with Rapha Grand Depart Cycling Jersey
https://www.ebay.co.uk/itm/Paul-Smit...y/192934435127

Best wishes!

Dien


https://www.facebook.com/marketplace...9639635279609/

Maybe I get both, and drive around town in the Vette, wearing the shirt?

Gordon


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