A lack of urgency. Seems to be pandemic.
 

In recent talks with several people who asked me questions about either mentoring or teaching them, I found there was a general lack of urgency about them.

That bothers me. Shouldn't, I have urgency in my own life, but where is the commitment to achievement? The want and desire?

Why does it seem like so many people today are casual about their goals? Or are they?

Maybe I'm just too old school now, when you wanted something and you moved mountains to get it, and at breakneck speed too.

I think it plays a big part in why so many are in the same place they were 3 or even 5 years ago, great ideas, casually acted on.

When was the last time you made a project urgent?

GordonJ

Poverty vs middle class - why "middle class" can be a curse!
 

Hi Gordon,

Okay, this could shock some people...

Could it be a middle class vs "working class" thing?

I grew up middle class... My wife, though, was a refugee, and while she mostly grew up in Australia, in the very early part of her life, she grew up in a refugee camp...

One thing she has that I noticed is a real fear of poverty... Because she's experienced it.

Her family have done very well for themselves - from virtually nothing. Although they didn't have high paying jobs, they were very frugal, and invested their money in property... They want for nothing now.

She told me stories of how, when she was growing up (and they were already in Australia), they wouldn't go to the movie cinemas. Instead, they would go for entertainment to the public art galleries - which were free. They'd bring along a loaf of bread, and eat the bread, so they wouldn't have to waste money on expensive food during their outing...

A real treat for her and her brother was when they could get a McDonald's cheeseburger! They'd have to split it - so they'd each get half a cheeseburger!

(I've always thought it funny when she wanted to split a McDonald's cheeseburger with me! It brought back to her memories of her childhood!)

As you know, I've also had long talks with Harvey Brody (as you have)... Who is extremely successful in business. But he grew up poor, during the days of the Great Depression...

I think many people who come from such backgrounds are "hungrier"...

On the other hand, middle class folks probably never really know hunger, where your stomach is empty, and you don't have the money to fill it up... They figure it will never happen to them... So they're a lot more casual about these things.

As a result, they may be less "hungry" for big success too - something that will put them as far away from poverty as possible. Since they've never experienced real poverty...

Another point is, everyone in life encounters adversity in some form... Not only monetarily, but it could also be regarding health issues, legal issues, and so on.

When you encounter adversity, your mind focuses, and you do anything you can to get out of it, and to beat it!

I think this attitude could be the difference you're talking about... Many people never encounter real monetary adversity. They are comfortable (which is great)! But... as a result, they never truly focus on BIG success...

It would be "nice" to have... But they are very "comfortable" and as a result, they may not have that drive and focus...

Best wishes!

Dien

Joe Sugarman Says - URGENCY Separates Success & Failure
 

Thanks Dien,

Joe told me that in his Recent Experiences.

The Pace of Change is SO FAST. He can No Longer Repeat The Same Wildly Successful Promotion. 30 days and The Same offer BOMBS.

Joe's Marketing Experience Says if you don't do a Project - Jiffy Quick.

FAILURE is Guaranteed.

Because the Issue or the Problem that your S*ales letter or Seminar Solves.

HAS CHANGED.

Disappeared.

Or is no longer Considered URGENT by your B*uyers.

So Those who Don't DO IT NOW.

FAIL.

100% no shot at Success.

DOOMED in The Starting Gate.

Thanks,
Glenn

This may be the reason why so many are feeling left behind.
 

As copywriters, we were taught to CREATE urgency, albeit, today most of it feels faked or disingenuous...we still see the countdown timer, the must order by such and such a date...all that.

And I think Joe Sugarman is right about a % of the market where the URGENCY may pass, and do so at breakneck speed.

So, if we look at traditional markets, the coveted TV crowd of 18 to 49, which is still a standard of measurement for many an advertiser...what would be urgent to them? Age is, now, or may be a poor way to segment a list unless more data is known.

One of the REASONS I like Hotsheets is because they expire, they have a natural, built in sense of urgency about them. The event comes, then goes. You snooze you lose.

Unlike the IM guru, whose crap you can buy a month later at a deep discount on ebay, who sells overpriced junk, but within a time limit...

a HOTSHEET, which must be consumed, or like milk in the fridge, after a couple of months, has to be tossed out.

Anyhow, back on point >>>>>>>>>

with New tech coming at us daily, it is hard to keep up, which is why I don't even try, in fact, going backwards with less and less tech in my life.

But a sense of URGENCY seems to come at us when we have a health problem, family crisis, accident, etc. but we don't see it in goal setting and getting on with life.

The ol' Round tuit is sitting on the corner of the desk, and meantime, back at the ranch, the coyotes are in the chicken coop.

Gordon