Add On Products/Svcs for Ebook
 

Hi Gordon and Dien,

I've been studing/researching your response to a recent question I posted on the Jim Straw forum concerning direct mail list. I couldn't help but go back a little in time to a project I worked on a few years back. As part of my daily job (yes I hate to admit it but I still have daily job) I handle quite a few calls from employees who have been injured on the job and are now on workers compensation. Just a little warning, don't ever go on workers compensation, it's a nightmare. Because of the things i've learned about this nightmare area I put togather a tips booklet entitled "38 Things Your Employer and Claims Adjuster Don't Want you To Know About Your Injury". My initial thought was to market it directly to people who were injured and now on WC. In the state of Florida you can purchase the names/addresses of everyone who has filed a WC claim directly from the state, it's public record. Now to me that's a good mail list, Right? But here's my real question. Beyond marketing a simple tips booklet what type of add on products could you see being added here for more profit? I thought about a few things, a software for tracking your claim and storing claim information, attorney advertising, etc. Any input will be greatly appeciated.

Re: Add On Products/Svcs for Ebook
 

Another thing to consider is simply to approach others who stand to benefit from the person on WC as a market in themselves.

Attorneys who practice specailizing in WC could easily use this as a lead generation item and may or may not desire to purchase enough of them to really make a difference in your bottom line.

I know this works from experience...

Last year I hooked up with a chiropractor friend of mine named Juneau Robbins. He has six clinics in the Twin Cities area and was wondering just how he could build his practice more rapidly.

After some brainstorming we came up with several money-generating, lead-generating solutions.

One such solution was to develop a report that attorneys could use to impact the accident victim with such a force that they would inquire of the attorney just what they could do to protect their own interests in this "trying time."

It was more than a sales letter ever would hope to be...this report. We sold the report as a tool that atorneys could use to generate more clients as opposed to their old methods that held out too much competition being in the way.

Well, things were a success because my friend was able to develop relationships with 12 attorneys who referred clients to his practice. The results are phenomenal to date. Sales are still brisk and it only costs a nickel to reproduce this highly educational (preemptive marketing) report. It sells for 9 bucks, mind you.

We also did some extermely successful mail order campaigns too.

It was pretty simple for the most part. I enjoyed it thoroughly. This may work for you too.

I think the important thing is to find out what or how else the WC person is impacted or affected by their situation and who else stands to gain...these are your target market(s).

Taylor

> H
i Gordon and Dien,

> I've been studing/researching your response
> to a recent question I posted on the Jim
> Straw forum concerning direct mail list. I
> couldn't help but go back a little in time
> to a project I worked on a few years back.
> As part of my daily job (yes I hate to admit
> it but I still have daily job) I handle
> quite a few calls from employees who have
> been injured on the job and are now on
> workers compensation. Just a little warning,
> don't ever go on workers compensation, it's
> a nightmare. Because of the things i've
> learned about this nightmare area I put
> togather a tips booklet entitled "38
> Things Your Employer and Claims Adjuster
> Don't Want you To Know About Your
> Injury". My initial thought was to
> market it directly to people who were
> injured and now on WC. In the state of
> Florida you can purchase the names/addresses
> of everyone who has filed a WC claim
> directly from the state, it's public record.
> Now to me that's a good mail list, Right?
> But here's my real question. Beyond
> marketing a simple tips booklet what type of
> add on products could you see being added
> here for more profit? I thought about a few
> things, a software for tracking your claim
> and storing claim information, attorney
> advertising, etc. Any input will be greatly
> appeciated.




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Re: Add On Products/Svcs for Ebook
 

Taylor, that was a good plan. Can you market that as some kind of kit to Chiro's. Seems you can makret that to Chiro's across the US. I know Dan Kennedy put together a kit like that also.

I live in Florida, worked in health care and my wife provided medical services for a Chiro a while back, so I have some exposure in this area. Chiro's are surely the most marketing oriented of health professionals and they rely a lot on Lawyer referrals. But I tell if companies really knew how much non essential medicine Chiro's are laying on their employees in order to get more bucks they would be more aggressive with managed worker's comp.




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Kennedy's kit, which I have...
 

was much different that what Taylor is mentioning above.

Dan's concpet was complete with ways to start a newsletter for your patients, become a radio personality, your sales script on your answering machine, and I don't remember all what else.

But it is quite extensive. The guy I got it from was trying to convert it into a package for optomitrists. Problem was, he thought he could sell the thing before finishing the work.