Help on This Follow-up I Use On My Leads
 

Pros, asking for help.

I advertise physical products on Facebook, and I get many leads.

I do the conversation all on Facebook chat, and I make sales via the chat. I sell all the products by mail-order.

So I am asking you guys help on this copy that I developed.

This follow-up worked OK, (I am not doing it now) and I would like your advice how to better it.

It is basically a offer of 25% discount:


1- For you I make you 25% discount. Interested?

If I don't get a reply:

2- Interested in the discount?

If I still I don't get a reply:

3- I won't bother you again: interested in the 25% discount?

If I got on any of the 3 questions a "no", this is what I ask:

4- I give you 50% (fifty) discount.


The last warning of the 50% worked OK too. I got some sales with that last warning of the 50% discount.

As I said, this worked OK, I am not doing it now, but I would like to make it better.

Thank you all.

This is the reason why...
 

Hi Mike,

One thing which arises in my mind is giving a reason why...

Why are you giving a 25% discount?

I believe the research (e.g. Cialdini) shows that giving a reason why will make people more likely to agree to your request (which here is to buy your products)!

I believe that the reason why should be truthful, which makes it more difficult... (I believe in truth in marketing... :) )

One way is to tie it into a special occasion... E.g. I'm giving a discount... to celebrate Halloween, to celebrate election day, to celebrate Thanksgiving, to celebrate the end of the year, to celebrate my birthday, to celebrate my dog's birthday, etc. :)

You can find some inspiration here...

http://www.holidayinsights.com/everyday.htm

http://www.holidayinsights.com/moreholidays/

For example, did you know that today (Oct. 27) is National Tell a Story Day in the UK?

https://www.cute-calendar.com/event/...day/37340.html

Wow! I wished I'd looked that up earlier and used it myself... :)

(National Tell a Story Day in the USA is apparently on April 27!)

Best wishes,

Dien

Re: Help on This Follow-up I Use On My Leads
 

You are very correct Dien, I arrived that conclusion few days ago while reading John Caples, he talks about that: "notice the reason. That is important".

Thanks for remind me that.

Goods at discount, slightly damaged...
 

Hi Mike,

I think The Robert Collier Letter Book talks a little bit about this (first published in 1931)!

He talks about selling slightly damaged goods for a discount... The products were still good, but slightly damaged, hence the discount...

The slight damage was the reason why for giving the discount...

And even with that reason why - they sold like crazy!

Best wishes,

Dien

Re: Help on This Follow-up I Use On My Leads
 

Yes, I remember read something like that you refer.

Thank you Dien.