Profound Secret To Business Success
 

I was listening to a speech and heard a PROFOUND Secret that can help just about any business make an impact and more sales.

But first...

Let's see what other folks can guess to see if they know what this secret is?

It is really only doing ONE thing.

Cheers,

Millard

Re: Profound Secret To Business Success
 

Delegation.

Re: Profound Secret To Business Success
 

That's not it. :)

Re: Profound Secret To Business Success
 

I will check back tomorrow to see if anyone has guessed the secret.

At that time I will reveal what I heard.

Re: Profound Secret To Business Success
 

I'm not entirely sure. According to Bill Gates it's 'Lesson in Emotional Intelligence'. I see his point here. Does this comply to what you heard?



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George from Lakiernik

The Secret
 

[quote=GObrien61;42678]I'm not entirely sure. According to Bill Gates it's 'Lesson in Emotional Intelligence'. I see his point here. Does this comply to what you heard?



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Not exactly what I am looking for in this case.

What I heard in a speech was something I had forgotten. The speech was from Jay Abraham.

Jay was very specific as to what needs to be done.

Jay said that you need to "Love Your Clients".

This means a lot. When you love your clients, you will be looking out for things to help them. You will be looking for things that are in their best interests. You will be looking for ways that make life easier for them.

People have got to remember that loving a client is a choice you make. It is not an emotional feeling. When you choose the best possible things you can do for a client, you are choosing to care for them, to make good options available for them.

This focus of loving your clients will allow you to do much more than just sell them something, or just provide a service. This will allow you to be their advocate in the marketplace in a much stronger way than you can imagine.

IF you want CLIENTS, shouldn't this be automatic?
 

Love your clients.

Well, Jay Abraham is a guru, too bad he didn't follow this advice when he started out.

Why offer anything to a client one would not want to work with? I get the point, but it does bring up the question as to whether or not to even have clients.

My advice to younger people or beginners is DON'T, unless you have to.

But if you take on clients, then sure, LOVE them, I guess that means giving good service and not cheating any of them too.

GordonJ

PS, Has Jay ever said anything that Dan Kennedy didn't?

Exploiting your customers or helping them?
 

Thanks Millard for sharing that!

There are a lot of marketers out there (some big names you would know, too), who think of their customers as people to exploit... Rather than people to genuinely help...

There's an old documentary, "Salesman", from 1969... where they follow around door-to-door Bible salesmen...

I remember in one part, the salesmen refer to their customers as "mooches"...

Even though they were selling Bibles, they clearly did not "love" their customers!

I just noticed, the whole "Salesman" documentary is available online here...



https://www.youtube.com/watch?v=z6SHxVj3D6U

Best wishes,

Dien

P.S. Of course, there are conscientious marketers / salespeople out there (and on here) too, who really do genuinely care about the welfare of their customers... Which is the best way to do it!