The hit Japanese candy... that tastes like nothing!
 

In Japan, people are missing a candy that went off the market...

...that tastes like nothing!

The name was "Flavorless (?) Candy" (with the question mark)!

Japanese were all wearing masks during the pandemic... A company came out with the candy that tastes like nothing for a purpose. Wearing a mask all the time can dry your mouth out... so they put out the flavorless candy to moisten your mouth, without getting a sugar rush...

Now, it's off the market. And many Japanese miss it!

This is a unique product... They created a new product by taking something away - the flavor - rather than adding something new as more usually happens!

You can read more about the flavorless candy below!

This Candy Tasted Like Nothing. Why Do People Miss It?
https://archive.li/RpaCn

Taste the Emptiness – Japanese Company Launches Flavorless Candy
https://www.odditycentral.com/foods/...ess-candy.html



Best wishes!

Dien

Can you imagine the tagline?
 

Flavorless? Candy: because nothing tastes like this!

Curious, Dien: how do you find all these interesting stories? Just from Google?

Here's the secret (shhhh)
 

Hi Unpinkpanther,

Don't tell anyone... I'll let you in on the secret! :)

It's from legendary copywriter, Denny Hatch...

I keep a personal archive of interesting articles I find!

For example, that article on flavorless candy... I actually saved it back in August... I just looked through my archive to find it...

I was inspired by Denny Hatch...

He had a lot of articles at Target Marketing Magazine (which I think he used to run). The magazine was bought by AdWeek a couple of years ago... and they took all the archived articles down...

Fortunately, some of them were preserved by archive.org!

Here's the article which inspired me... (Luckily I was able to find it, archived!)

One Secret for Advancing Your Career: Create a private archive, then exploit it
https://web.archive.org/web/20190827...it-401863/all/

I use Instapaper to save the articles (Pocket is a similar service)... I categorize the different articles into different folders...

Shhhhh... keep it secret, okay? :)

Best wishes!

Dien

Re: The hit Japanese candy... that tastes like nothing!
 

Hi, Dien - internet gold there :) Many thanks.

Hope you all have a great Christmas and a wonderful New Year.

Best
Margaret

Your secret is safe with me (wink)
 

Thanks, Dien.

Won't tell anyone. I promise ;)

Wishing you a very merry Christmas & a prosperous 2024!

I hope you had a great Christmas, and have a great New Year ahead!
 

Hi Margaret,

I hope you had a great Christmas, and have a great New Year ahead! :)

Best wishes, Dien

I hope you had a great Christmas, and a super New Year ahead!
 

Hi "Unpink",

I hope you had a great Christmas, and a super New Year ahead! :)

Best wishes, Dien