Dien Rice, your story in Hidden Business Ideas about volcanic pizzas...
 

made me think of Glenn and his solar ovens. Glad to see Hidden Business Ideas is back up and running.
https://www.hiddenbusinessideas.com/page7/

Also, the idea of a one minute shop lifting experience, I wonder if one could do something like that by buying lots from Amazon and other places and setting up a pop-up store. I can see several variations, bidding to be at the front of the line, a higher price ticket, or all you can carry and other ideas.

Thanks for sharing those this month, always come away with some ideas.

Gordon

How Richard Branson Uses On-Line 1/2 Price Auctions to Sell Cabins
 

Thanks Gordon/Dien,

I used to have Fun TORTURING people with My Ebay Auctions. I'd start each
auction at 1.38 and Add Value to each bidder DURING the Auction. Got the
Price up to 800++ bucks. Made a bundle on my 6hr "Bartenders Guide on how to Make Women JUMP" program.

(Before they changed the rules. Back then you could email your bidders.

So.

My Client COMPLAINED to me about Sir Richard.

He and his wife wanted to go on a Cruise with Virgin Cruise lines.

On-line auction
started at 2500.00 for a 5000.00 Cabin to the Bahamas.

Jim is convinced it is rigged.

None of the Auctions finished at less than the standard price of 5Grand.

So he didn't buy.

But now they had his email and contact info.

Email after Voice Mail
after Text message.

And Because he wanted to meet some of the FAMOUS Sports Star Investors.
Jim bought a 5K Cabin.

But the Sports Stars made a Quick dash. Serving coffee and Tea. Then
Disappeared up stairs.

Jim is Fuzzy on this.

He was at a Wine Tasting. Watched Travis Kelce walk by and UP the Ramp to the Sky Deck Party.

Ooooops.

Security Guard Said, "Your 5K cabin does not "QUALIFY" you to go up to the Sky Deck."

When he woke up from his Hangover.

(There are 29 Bars on The Scarlet Lady cruise ship)

He had sighed up for a 10,000.00 Cabin. (Only a few dollars more a mo)

Pretty CLEVER.

Use an online CHEAP SEEMING Auction to Collect Prospects.

then

Add Value
Add Value
Add Value

Until they Buy.

Then let the booze and STAR Power do the rest.

Thanks,
Glenn

Re: Dien Rice, your story in Hidden Business Ideas about volcanic pizzas...
 

Dien, let me tell you that e-mail was one of the best e-mails I've read about Marketing.

The "The lesson here… Many things have a "vibe" - positive or negative" makes perfect sense.

There is a British Marketeer, Rory Sutherland, I found some videos on YouTube he advocating about embrace irrationality, such as this one "Letting go of logic and embrace the irrational." and "Why Logic Is Killing Your Business".

The great Drayton Bird has interviewed him.

And for what I remembered watching Rory, he talks about the "vibe".

And I believe exactly that: a "vibe" can make it or break it.

I think I will bet more on creating "vibes" on product.

And actually, I believe in each product we can create different vibes to reach different market segments.

In my own experience, I believe the type of an AD will reach the same audience.

Hype ADS = hype clients.
Intelligent ADS = intelligent clients.

And so on.

Dan Kennedy written the book Marketing To The Affluent, I never read it, but I believe this what I am saying will be there on the book.

That's what I believe.

Actually, Claude Hopkins talked about the atmosphere of a product (or brand).

MikePT