Question about folios....
 

Hi Dien, Gordon and others...

Congratulations on your 1 year anniversary...

I found this free information about Folios
on the web and would like your comments about
this marketing technique...

Here is the link:

http://www.tuffley.aust.com/knowledge/how_to_write_a_folio_part_1.htm

Selling booklets as a "front end"....
 

Hi Sandy!

> Congratulations on your 1 year
> anniversary...

Thanks! Sandy, I really miss your posts.... :)

> I found this free information about Folios
> on the web and would like your comments
> about
> this marketing technique...

> Here is the link:

> http://www.tuffley.aust.com/knowledge/how_to_write_a_folio_part_1.htm

Thanks Sandy, that's an interesting article....

I think that most of the inexpensive folios you can see for sale by mail are introductions to more expensive products....

For example, if I have a book on painting techniques I want to sell, I might first sell a small inexpensive folio or booklet on how to paint. Hopefully, those sales would at least cover the cost of the newspaper or magazine advertisement....

This then gives me a list of names of people who are interested in learning how to paint, and I can mail them directly information on my larger book for sale (probably mailing them at the same time I mail the booklet) . I think I've read somewhere that responses for the second mailing using this technique can be as high as 20% to 40% -- but every promotion will be different.

Like Gordon says, though, it seems Jimmy Krug really has a good thing going. He sells his booklets in bulk, which seems to be a good way to do it!

- Dien Rice