Sometimes the Targeted List Isn't the Best List
 

> The list. The list. The list.

> It isn't everything, it may be the ONLY
> thing.

> Without TARGETED prospects, you'll waste a
> lot of time and money searching for people
> to buy from you.

Just put together a coin offer for someone (3 World War II coins in a special box). Ran ads in both Naval History and Weekly World News...The demographics couldn't have been anymore different. Guess, which one pulled better? Which audience was more geared towards war products?

Take care,

Mike Winicki

P.S. Naval History crashed & burned...The "obvious" target market failed to materialize. The untargeted, highly female market bought. Go figure.