Branding forums
 

Does anybody know of any forums or good article websites or blogs about branding or building brand identity?
Thanks for any help
AJ

"Branding" books and a blog!
 

Hi AJ,

I don't know about articles/websites/blogs but I do like a couple books about branding...

If you haven't read it yet, there's the "classic" book on this subject - Positioning: The Battle for your Mind by Al Ries and Jack Trout.

Another more recent book which I also like is The Origin of Brands by Al Ries and Laura Ries.

Ah yes, now I remember - there is also an associated blog about brands and branding written by Laura Ries - you can find it here. http://ries.typepad.com Might be worth a look? (I haven't read the blog much, so can't comment on the blog specifically...)

I hope that helps! :)

Cheers,

Dien

Here's a "questionable" brand...
 

This is from Laura Ries' blog... Apparently it's a gas station (or "petrol station" for the Brits, Aussies, and Kiwis here)...





Hmmm... No comment on the name needed!

On the other hand, it could get people talking!

The actual blog entry is here! http://ries.typepad.com/ries_blog/20...names_tha.html

Cheers :)

Dien

Re: Here's a "questionable" brand...
 

thanks for the info...alot of good leads there.

AJ

Re: Branding forums
 

Hi AJ,

Here's a little Branding to help get you started...

And a few other resources to checkout. :)

The Brand Called You
http://www.fastcompany.com/online/10/brandyou.html

http://www.brandrepublic.com/
http://www.biztactics.com/reports-branding.php
http://www.psychotactics.com/
http://www.buildingbrands.com/
http://www.allaboutbranding.com/
http://www.brandchannel.com/
http://www.wordlab.com/
http://www.brandingonthenet.com/
http://www.whisperbrand.com/blog/cat...ing-resources/
http://brandautopsy.typepad.com/

Phil