A Question For Mr. Alexander
 

I know that you said most of your advertisers were lined up through the list you had gotten from the library butWhen you started to line up advertisers for your boards did you use the technique of "Obligation Selling" at all? The one that Don Alm mentioned about getting the names of people the restaurant owner did business with and might be interested in advertising on the board?

If you did happen to use this at all how did it work out for you?