The excitement of Soap!
 

I don't mean "soap operas" - though there's no denying those are exciting too.... I like it best when the evil twin kidnaps the good twin and trades places with him or her.... Uhhh.... back to the topic at hand! ;)

> It is impossible for me to write about the
> mundane without mentioning Harvey Brody, who
> has about 150 customers that he markets
> little "mundane" products to.

> Customers like Sears, Wal-Mart, K-Mart and
> other big chains.

> Harvey sells products that other people have
> developed, protected, brought to the
> market...and yet he makes millions of
> dollars a year by being the man with the
> CONTROL of the product.

I agree with you, I think Harvey Brody has a good thing going, from the sounds of it....

Harvey Brody has posted once before on Sowpub.... http://www.sowpub.com/cgi-bin/forum/webbbs_config.pl?read=5511

> A lesson I think he is soon going to be
> sharing with us all in an updated version of
> his TOLL-POSITION information product (or at
> least I hope he is going to be offering his
> system for sale, cause when he does, I'm the
> first one in line to buy it).

Me too! I'm "hungry" for anything Harvey Brody will offer....

> See, you don't have to spend a lot of time
> in product development, you can LEVERAGE
> your time.

Yes, I agree, his approach also uses a ton of leverage.

By representing other people's products, he has leveraged their innovation and manufacturing abilities....

By selling to big store chains like Sears, Wal-Mart, etc., he is leveraging their regular customers....

From a leverage point of view, it seems close to the ultimate business!

> My friend Jim Straw says that if he were
> starting over, knowing what he knows today,
> he wouldn't even bother creating his own
> products, he'd just sell other people's.

Yes.... it's leverage again....

I think to make ordinary profits, you just have to keep in mind that "you have to sell something to somebody".

But to make EXTRA-ordinary profits, you gotta use leverage, there's no way around it!

Thanks Gordon.... I believe there is a heap of money in soaps, detergents, and so on. But any new product has to stand out from the crowd in some way....

There are stores which specialize in these kinds of items. They sell all kinds of "specialty" soaps, for example - lavendar soap, sandalwood soap, rose-petal soap (I'm not so familiar with this, so I may have made some up, but you catch my drift!).

There's a lot of "excitement" (and profits) in soap yet!

- Dien Rice

Re: The excitement of Soap!
 

> I don't mean "soap operas" -
> though there's no denying those are exciting
> too.... I like it best when the evil twin
> kidnaps the good twin and trades places with
> him or her.... Uhhh.... back to the topic at
> hand! ;)

> I agree with you, I think Harvey Brody has a
> good thing going, from the sounds of it....

> Harvey Brody has posted once before on
> Sowpub....
> http://www.sowpub.com/cgi-bin/forum/webbbs_config.pl?read=5511
> Me too! I'm "hungry" for anything
> Harvey Brody will offer....

> Yes, I agree, his approach also uses a ton
> of leverage.

> By representing other people's products, he
> has leveraged their innovation and
> manufacturing abilities....

> By selling to big store chains like Sears,
> Wal-Mart, etc., he is leveraging their
> regular customers....

> From a leverage point of view, it seems
> close to the ultimate business!

> Yes.... it's leverage again....

> I think to make ordinary profits, you just
> have to keep in mind that "you have to
> sell something to somebody".

> But to make EXTRA-ordinary profits, you
> gotta use leverage, there's no way around
> it!

> Thanks Gordon.... I believe there is a heap
> of money in soaps, detergents, and so on.
> But any new product has to stand out from
> the crowd in some way....

> There are stores which specialize in these
> kinds of items. They sell all kinds of
> "specialty" soaps, for example -
> lavendar soap, sandalwood soap, rose-petal
> soap (I'm not so familiar with this, so I
> may have made some up, but you catch my
> drift!).

> There's a lot of "excitement" (and
> profits) in soap yet!

> - Dien Rice

It seems Harvey Brody may have taken
somewhat Generic and Mundane products
and added a little sizzle and romance to
them via his Private Labels. I would like
to learn some more about his techniques.
Thanks Gordon & Dien!

Best, Phil