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-   -   $Price and perception.... (http://www.sowpub.com/forum/showthread.php?t=2488)

Dien Rice April 10, 2002 12:41 PM

$Price and perception....
 
Hi Gordon,

> OH, one thing. His work sells here in Akron
> and it isn't dirt cheap. I see so many
> pieces being sold for just a couple of
> hundred dollars, he won't do that. He'd
> rather let it sit than to let it go under
> what he believes it should sell for. Is this
> good thinking? Or would he be better served
> by getting some of his stuff out of town and
> on display?

I asked my artist friend this question.... Whether it was better to have a high price for art, or to lower the price and move it quicker.

He said he thought a high price was better. The reason why is because the price of a piece of art can affect people's perceptions. If the art has too low a price, people think it's just garbage and won't appreciate it. But if it has a high price, they'll think it's worth something.

He said, people will tell their friends "I paid $1,500 for this painting" (or whatever the price was). He said you have to give them something like that to talk about! :)

That's his view.... It makes sense to me too, though. I can see how with art, the price for the art can affect its perceived quality.... I think there is a similar effect with a lot of jewelry....

- Dien


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