Help! "It's Alive" and I don't know what to do with it!
 

Hi all,

I hate to post this on a public forum (the ego thing) but I have ground to a hault on a project I'm working on. Well, not really the project itself, but the salesletter!

I'm desperate here. This is not a promotional post by any means.

My new ebook "Google Secrets Exposed" has literally taken on a mind of it's own! It is no longer a book on how to get more and better search positions for your site, but a complete website marketing plan.

As you know, SEO, or any other aspect of internet marketing must be interwoven with all the other aspects in order for it to be a truly effective and self sufficient overall plan.

In order to get better positions on Google, one of the ranking elements in the algorythm is link popularity. Essentially, the "psychology" behind it is that if other sites link to yours, that's a vote of confidence from their site for yours. The more votes your site has the higher your listing moves up the search results list.

But what I've done with the Google Secrets book is get really deep into the psychology thing - to the point where the actual SEO portion of the book has become secondary, almost an afterthought to the overall psychology of internet marketing in general!!

That's a good thing...its unusual and a fresh approach... except now what do I concentrate on in the salesletter?

It's going to sound ridiculous if I try and say that a search engine "psychology" can create multiple profit streams for your website.

And there's also the problem with the fact that I've developed (adapted) several link generating strategies into that "continuous loop" thing.

Then there's the split run testing thing - probably the most effective keyword and phrase research technique on the web today. Never seen it used in this manner before but it works incredibly well.

How do I go about writing a salesletter that tells people "This Google Psychology thing can create a massive amount of direct and residual highly targeted traffic to any web site and make you lots of money"?? without it sounding like a hyped up, too-good-to-be-true piece of crap??

How do I make it believable when I tell people that they can realistically generate thousands of profitable links and multiple top 10 search positions with the info in this book??

I don't want to shoot myself in the foot by being too close to this project to be able to write the salesletter, but I also am not in the position to pay someone to write the salesletter for me.

Help!!

Any solid advice that I can use to get that letter online ASAP will rewarded generously!

Paul Short
GoogleSecrets.com



I need something to replace this with!

Re: Help! "It's Alive" and I don't know what to do with it!
 

Hi Paul:

Try this (read it all the way through) as an introduction...

Dear Friend,

When I sat down to write this I knew I had a problem...

> My new ebook
> "Google Secrets Exposed" has
> literally taken on a mind of it's own! It is
> no longer a book on how to get more and
> better search positions for your site, but a
> complete website marketing plan.

> As you know, SEO, or any other aspect of
> internet marketing must be interwoven with
> all the other aspects in order for it to be
> a truly effective and self sufficient
> overall plan.

> In order to get better positions on Google,
> one of the ranking elements in the algorythm
> is link popularity. Essentially, the
> "psychology" behind it is that if
> other sites link to yours, that's a vote of
> confidence from their site for yours. The
> more votes your site has the higher your
> listing moves up the search results list.

> But what I've done with the Google Secrets
> book is get really deep into the psychology
> thing - to the point where the actual SEO
> portion of the book has become secondary,
> almost an afterthought to the overall
> psychology of internet marketing in
> general!!

> That's a good thing...its unusual and a
> fresh approach... except now what do I
> concentrate on in the salesletter?

> It's going to sound ridiculous if I try and
> say that a search engine
> "psychology" can create multiple
> profit streams for your website.

> And there's also the problem with the fact
> that I've developed (adapted) several link
> generating strategies into that
> "continuous loop" thing.

> Then there's the split run testing thing -
> probably the most effective keyword and
> phrase research technique on the web today.
> Never seen it used in this manner before but
> it works incredibly well.

And that's my problem...

> How do I go about writing a salesletter that
> tells you "This Google Psychology
> thing can create a massive amount of direct
> and residual highly targeted traffic to any
> web site and make you lots of money"??
> without it sounding like a hyped up,
> too-good-to-be-true piece of crap??

> How do I make it believable when I tell
> you that you can realistically generate
> thousands of profitable links and multiple
> top 10 search positions with the info in
> this book??

The more I think about how to tell you about this book without it sounding like hype, the more difficult it seems.

So instead of bursting a blood vessle trying to figure it out, let me just tell you about my book in more detail, as best as I can - not being a professional copywriter. I'll leave it to you to decide if it's full of hype or not.

Re: Help! "It's Alive" and I don't know what to do with it!
 

> Hi Paul?

I would suggest a whole lot of backed off hype...a heap of excitment...and endorsments coming out your ears. It can only help then... to have even more endorsments and then some more.
With all this said, I know you feel fantastic about your creation...and you should.
Remember, honesty will show thru and hype will make you lose toes.
tip...get some folks to read and pick up kind words from them about the book.

Ron

Re: Help! -A novice attempt at Copy...
 

Listen Can We Talk? I'll make this short and
to the point.

I'm so excited about this project. I know it
will make you money...but here's the problem:
how can I tell you about a tool which I know
will make you money and help you to unlock
the secrets of SEO without hype?

So..I'll admit even though SEO is my specialization, I needed help with this sales
letter. I even offered to pay someone to give
me an ideas of how to present this offer to
you...

So...let's cut to the chase and let me tell
you what's in this new ebook for you:

When I first designed this ebook it was
suppose to help you get more and better
search positions but it became more than
that...It is a COMPLETE WEBSITE marketing
plan....

Now this is how it works:

In order to get better positions on Google,
you must have "link popularity"....knowing
this is not the issue but UNDERSTANDING THE
PSYCHOLOGY of how Google works is the issue...

What it boils down to is this:

If other sites link to yours that is a
vote of confidence as far as Google is
concerned.

The more votes your site has the higher your
listing moves up the search results list.

What I've done with the Google Secrets is to:

*get really deep into the psychology of Google

*give you the keys to UNDERSTAND the psychology
of internet marketing.Once you UNDERSTAND how
something work you can become more creative
with your goals; you don't need anyone to hold
your hand...

Google Secrets is a fresh approach to your
typical ebook because...

* you'll see my secret link loop strategy

* you'll understand and unlock the secrets

to split/run testing

The bottom line:

After reading this book you'll:

*you'll be able to create massive amounts
of direct and residual highly targeted
traffic to any website

I don't think you need to be a rocket scientist
to understand what that means to your pocket
book.

I know it doesn't sound believable, but you'll
be able to :

*realistically generate thousands of profitable

links and multiple top 10 search engine

positions

What more could you ask for?

Your credibility will be easy for potential buyers to test....point this out to them!
 

If I wanted to buy an ebook on how to get a good ranking on Google.com, I'd have to be convinced that you'd actually achieved what you were writing about.

I'd go to google.com and do searches on keywords relating to google rankings and see if your site comes up on the first page of listings. That'd be the best 'testimonial', IMO.

By the way, I went to google.com and searched on these keywords:

search engine optimization
google ranking
google rankings
google top 10
Paul Short
google secrets
google secrets revealed

And your site didn't come up, but I'm assuming that's because you're not finished yet.

So somewhere in your sales letter you should say something to the effect of, "Want to see I know what I'm talking about? Go to google.com and do a search on "a related keyword of your choice" and you'll see that my site ranks #whatever. "

When your site showed up on the first page of listings, only then would I be convinced and ready to buy.

Best,

Shelley


Scam Slam!

A perfect test!
 

I can't tell you how many times I've seen stuff on traffic and search engine ranking and I tore apart the HTML and headers and searched on Google, Yahoo, MSN, etc for these terms (as a test) and the "expert"'s site was nowhere to be seen.

Classic, Classic, Classic!
 

Hey Michael!

So value this approach you took. Classic stuff....

With Passionate Gratitude,

Julie Jordan Scott




The 21st Century Victory Garden

Building on Shelley's idea
 

Paul,

You know how when you do a Google search, the search is itself an URL? For example, the search for the phrase Paul Short is in the link below.

Make a page full of these links, so all people will have to do is click on them to prove that you're in the top 10 for various phrases. This way you get to pick which phrases prove what you want to prove.

Hope this was helpful, and I'd love to see a chapter of your book. You have my AOL addy, I believe.

Best,

- Boyd


http://www.google.com/search?hl=en&q...=Google+Search

Boyd, I tried it & you're right!
 

Boyd

Now I understand how to use Google much better. Thanks for the insight. I put “business opportunities list” into Google and my website Business-Opportunities.biz came up #1. That’s news I can use.

Thanks,

John Henry


http://www.google.com/search?sourcei...rtunities+list

Could use some help
 

P.S. I need some additional help. (from anyone)

My website is dedicated to offering aspiring entrepreneurs legitimate business opportunities. Currently I have approximately 860 unique listings, but I know there must be hundreds, if not thousands of other fabulous, different business ideas out there, which I’ve yet to discover. Any help you can give me with will be greatly appreciated.

Here’s what I need:
1) some basic overview information about each opportunity
2) and the necessary contact data to provide to my visitors.

Thanks for your assistance.


Business Opportunities