Emotional triggers
 

Hi Gordon,

You wrote in this week's seedzine: "Words and triggers. Got any good ones? I'd appreciate it if you'd share at the Friday Follow-up at www.sowpub.com forum."

For me the two biggest NEGATIVE triggers are:

1. Hearing any health care professional say, "OK, this will sting a bit."

(NOTHING just stings a bit. But the seasoned health care professional knows you won't stick around if he says, "Hey, wanna know what it feels like to get shot?" or, "Try not to wet yourself when I do this.")

And just as scary ...

2. When ANYBODY says: 'Sign here'.

Roy

P.S. How do I e-mail Boyd Stone?

Words that Make Money, Words that LOSE Money
 

Great issue of Seedzine Gordon.

Wish I'd re-read it before I got up this morning. Wife woke me with "You did a terrible job doing the lawn last night." Not even a "good morning".

Of course, the fact that I did the lawn in the darkening gloom last night could have had something to do with it (and I *knew* that) but instead of responding with sweet words, I got ticked. That started the "word ball" rolling. They got harder & meaner... and it finally led to one of those stupid arguments that you sometimes get into where you really don't even know why you are arguing except that both of you are mad.

Words, words, words. Gotta love 'em. And gotta forgive them too. (Which we finally did : ) But they are an incredibly powerful tool, however they are used.

Anyway, here is a snippet from Jim Straw about a FREE resource for a nice short report on words that SELL, and words that DON'T. Get your copy today:
-----------------------------------------
This crazy Australian Direct Response Marketing Guy, Chris Bloor, has just emailed me and given me the right to offer you a FREE copy of his latest mini-report ...

"Words That LOSE Money - Words That MAKE Money!"

Its a Straight-To-The-Point Guide to choosing the right words for all your sales and marketing promotions. -- I've already dogeared my copy.

In the report, you'll learn that there are about 24 words that actually LOSE money. -- They act as emotional 'inoculators' and can stop prospects from buying your products and services, yet well meaning business people and sales staff use them all the time! -- But, the good news is ...

There are over 300 words that MAKE money!

Master Copywriter Chris Bloor has created this quick reference tool that makes choosing the right words as well as avoiding the wrong ones, easier than ever!

Chris sells it for $17 but you can get it FREE at ...

http://www.howtostartanezine.com/manuals/downloads/WordsThatWin.pdf
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Best Wishes,
Jim Erskine
Homeway Press


http://www.homewaypress.com/successpack.htm