Re: Is it; Who you reach? OR What you say? Your opinion welcome.
 

People.

You can say all you like about Viagra; you can be as persuasive and enthused as you like and that won't change the fact that I'm female and it won't work for me.

Ditto ads for special wrestling events or sports events. You couldn't get me to pony up 50 cents for either of those (not even with celebreties.)

No amount of marketing in the world will ever convince me that people really MEANT to learn to eat liver!

People, IMHO.


The Five Minute Mentor