It's...
 

Product and then Words in the right Place informing the People of Where to get it.

I advertise my clothes store with a sign that says "Clothes Store."

The People know they will find Clothes (Product) in my store and they enter.

What they buy though... the particular item... is up to them. No words spoken. They browse and buy the Product they want.

Consider this too... can you think of a Long-Term Product which does not solve a problem - no matter how small and simple? I can't.

Michael Ross.


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