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-   -   The way to handle the timing problem... (http://www.sowpub.com/forum/showthread.php?t=2750)

Boyd Stone June 24, 2002 02:42 PM

The way to handle the timing problem...
 
Hi,

You wrote:
> By most accounts IF they find you, you have
> a much higher chance of making sales.

> IF you have to find them, you can still do
> OK, but it seems to be much harder work.

Precisely. Less work, better ratios.... What's not to like?

You wrote:
> Same if you depend on Search Engines for
> traffic, you better OWN the keywords you're
> prospect is most likely to use.

Almost agree. You have to own the *phrases* an *acceptable* number of your prospects are likely to use. Find phrases that Overture gets about 6000 searches a month for.... Use Inktomi... Use the small search engines.... Use doorway pages... Do the other things the pros do.

> But TIMING is the one key that can't be
> 'scientifically' used...and there isn't a
> real science to marketing, there are numbers
> and math that offer predictibility and show
> profitability...

Precisely! Think about what you said. What's the opposite of scientifically? (Neanderthallically? Something like that. Anyhoo, the opposite of scientifically is the caveman method.)

If you'd like an example of the brute force method just say the word and I'll email it to you.

Best,

- Boyd


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