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Selling shoes
Does anyone else think it is wierd for a shoe company to pay a woman to represent their company on television, who is so over weight she can't see her own shoes when wearing them?
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it depends
on the market they're targeting...
having been "overweight"(fat or whatever) it is difficult finding shoes which are comfortable...perhaps "overweight" people are their market... Then again : who knows? Does anyone else think it is wierd for a > shoe company to pay a woman to represent > their company on television, who is so over > weight she can't see her own shoes when > wearing them? |
Re: Selling shoes
Just look at the stats on overweight Americans...it is a big market(no pun intended), and those that are overweight are tired of seeing 'Twiggy' types of models.
Cornell |
Hmmm - well, they obviously got
your attention,got you talking - so perhaps the ad was very effective. It's getting harder to make your advertising "different" - good luck to the company for daring to buck the trend of using ultra thin models. Mind you, the advertising which I most like uses humour!
Margaret |
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