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-   -   A response to Tom Lascsak (http://www.sowpub.com/forum/showthread.php?t=3069)

Erik Lukas October 30, 2002 01:48 PM

A response to Tom Lascsak
 
“MESSAGE: Re: To clarify what information I would pay for...
AUTHOR: Tom Lascsak
DATE: Wednesday, 30 October 2002, at 6:11 a.m.

Erik,

You're willing to take in $1,440.00 per year ($30.00 per month X 12 months X 4
commitments) for sending out 10 letters to a compiled list (you chose these
restaurants from a phone book at random, this is the weakest form of list
there is).”

Of course I’m willing to. But one thing you’re not taking into account is the $125+ each to setup each restaurant guide in a hotel lobby (lectern, expensive binder, delivery time).

Oh, and you’re also figuring that every restaurant will continue to pay the $30 a month for the whole year. I think that’s a little unrealistic. I wouldn’t bet on more than an average of 4 months if you have no contract in place.

That brings the numbers down a little.

For a total of 4 commitments
4 months average
4x4x30 = $480

Doesn’t sound too unrealistic now, does it?

For mailing out 10 fed exes, coordinating by phone and in person, and laying out, resizing, laminating, color Xeroxing, all the odd shaped menus you’re going to get.

How’s that sound Tom?

And yet, that’s the sort of thing that someone with the time and energy and interest will still see as a goldmine.

“If anyone knew how to generate that kind of profit from the next to nothing
effort that you're suggesting, they would either charge you so much for it
that an oil-producing barron country dictator couldn't afford it, or they
would just quietly rake in the billions for themselves.”

: ) Yes, you’re right friend. And that’s my point, that’s not what’s going to be offered.

“You've got no concept of business, reality, or worth.”

Well, what would you plop your money down for, Tom?

I pay for concepts from the marketing masters just like everyone else. But I try not to spend money on “packaged business ideas” unless they’re a little more fleshed out.

Success,

Erik Lukas

Tom Lascsak October 31, 2002 03:33 AM

Re: A response to Tom Lascsak
 
Erik,

Apparently I missunderstood your post. I thought you were wanting to pay for a method that would allow you to mail to a compiled list and get a 40% response for a high ticket item.

I'd definately pay for that system myself. I just thought it was unrealistic.

But if you fed ex the letter, call on the phone, and make an in-person visit, well, that's a different story.

Dein pulled my post for rudeness, and I thanked him for it because he understood my post different than what I intended. Guess I just either wasn't thinking at the time or have poor writing skills.

Thanks for your kind reply to my less-than-kind comment.

Peace,

Tom Lascsak

> “MESSAGE: Re: To clarify what information I
> would pay for...
> AUTHOR: Tom Lascsak
> DATE: Wednesday, 30 October 2002, at 6:11
> a.m.

> Erik,

> You're willing to take in $1,440.00 per year
> ($30.00 per month X 12 months X 4
> commitments) for sending out 10 letters to a
> compiled list (you chose these
> restaurants from a phone book at random,
> this is the weakest form of list
> there is).”

> Of course I’m willing to. But one thing
> you’re not taking into account is the $125+
> each to setup each restaurant guide in a
> hotel lobby (lectern, expensive binder,
> delivery time).

> Oh, and you’re also figuring that every
> restaurant will continue to pay the $30 a
> month for the whole year. I think that’s a
> little unrealistic. I wouldn’t bet on more
> than an average of 4 months if you have no
> contract in place.

> That brings the numbers down a little.

> For a total of 4 commitments
> 4 months average
> 4x4x30 = $480

> Doesn’t sound too unrealistic now, does it?

> For mailing out 10 fed exes, coordinating by
> phone and in person, and laying out,
> resizing, laminating, color Xeroxing, all
> the odd shaped menus you’re going to get.

> How’s that sound Tom?

> And yet, that’s the sort of thing that
> someone with the time and energy and
> interest will still see as a goldmine.

> “If anyone knew how to generate that kind of
> profit from the next to nothing
> effort that you're suggesting, they would
> either charge you so much for it
> that an oil-producing barron country
> dictator couldn't afford it, or they
> would just quietly rake in the billions for
> themselves.”

> : ) Yes, you’re right friend. And that’s my
> point, that’s not what’s going to be
> offered.

> “You've got no concept of business, reality,
> or worth.”

> Well, what would you plop your money down
> for, Tom?

> I pay for concepts from the marketing
> masters just like everyone else. But I try
> not to spend money on “packaged business
> ideas” unless they’re a little more fleshed
> out.

> Success,

> Erik Lukas

Erik Lukas October 31, 2002 07:38 AM

Re: A response to Tom Lascsak
 
> Apparently I missunderstood your post. I
> thought you were wanting to pay for a method
> that would allow you to mail to a compiled
> list and get a 40% response for a high
> ticket item.

Well... that would be nice LOL

> I'd definately pay for that system myself. I
> just thought it was unrealistic.

> But if you fed ex the letter, call on the
> phone, and make an in-person visit, well,
> that's a different story.

> Dein pulled my post for rudeness, and I
> thanked him for it because he understood my
> post different than what I intended. Guess I
> just either wasn't thinking at the time or
> have poor writing skills.

No, you were thinking. We were just on different wavelengths. My post actually was a little unclear. I reread it a few times after I saw your response and saw exactly how you got the impression you did.

Peace and good luck to you Tom,

Erik Lukas


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