Story of a GENIUS Promotion
 

The following is a URL that takes you to a Jewelry Making Newsletter that a man named Preston Reuther puts out about once a week.

The newsletter itself is not the point of this post but the story he tells of a promotion he did in New Orleans where he took in over $500,000 in 90 days with only $5.00 cash to start with is.

Go here: http://www.wire-sculpture.com/ww166.htm

The story is the last thing on the page.

Henry


Preston Reuther's GENIUS Super Bowl Promotion.....

That one's a keeper!
 

Hi Henry,

Thanks for sharing that! It's amazing what you can do with some creativity and "chutzpah"!

I think looking or sounding authoritative can be pretty important to success.... Most people seem to judge on surface appearances, and if you don't "look" or "sound" the part, they think you can't be important.

Also, notice that his "down side" was generally pretty small.... He managed to arrange things so his risk was minimal, because he had no money in his venture to lose!

I thought the way he sold his packages - through booked-out hotels - was the most ingenious stroke of all....

Above all - he recognized a BIG problem many people were going to have - and he solved it for them.

Thanks - incredible story.... :) That's one to save for future reference!

- Dien Rice

GENIUS is right!
 

Great story, Henry. Thanks for sharing it with us.

I loved the scene where he drove up in his Rolls Royce and then strutted out like a true embodiment of eccentric wearing his alligator skin pants.

This is truly a brash, think on his feet, nothing to lose, trying what most won't entrepreneur. I like him.

Success,

Erik Lukas