Any copywriters out there?
 

Hi,

My name is Darren Andrews. I need some help finishing of an ebook.

If anyone can help then the details are at the link below.

It would be much appreciated as I need to get this done!

My site (or one of them) is Writers-and-Publishers.com

Darren.


Copywriting Report

Darren, do I understand you correctly?
 

Hi Darren -

I could be missing something here, but are going to be selling a report that shows people how to make money as a successful copy writer in a few short weeks?

And now you want some help with writing the copy for selling the report?

If I have mis-read your post, please forgive me.

Robert Campbell


Timing the Real Estate Market

I take it to mean...
 

He wants successful copywriters to send him info and how to get clients. It's the "client getting info" which will be compiled into a book.

He does NOT want info on how to write copy, or write better copy.

Which is kinda strange, because if you can write real good copy, the lack of clients problem should be easily solved by your copywriting ability.

From my understanding, the book is designed to be sold/given to newbie copywriters to help them get clients. In other words... it's designed to get copywritig clients for people who are no good at writing copy.

That's how I understand it.

Michael Ross

Re: I take it to mean...
 

Thanks for your responses,

Michael is the closest ;)

The report is aimed at newbies and I am looking for contributors who share stories/interviews which (in addition to exposing their own services of course) encourage writers to try out copywriting and to see its profitability.

The main concern of such newbies (after being convinced that copywriters are not gods!) is how they'd get clients...

Thus I've asked contributors to dwell upon that a little: Some have, for instance, shared experiences of doing work for free when they started out.

I hope this explains things a little better.

Full details at link below.

Darren Andrews.

> He wants successful copywriters to send him
> info and how to get clients. It's the
> "client getting info" which will
> be compiled into a book.

> He does NOT want info on how to write copy,
> or write better copy.

> Which is kinda strange, because if you can
> write real good copy, the lack of clients
> problem should be easily solved by your
> copywriting ability.

> From my understanding, the book is designed
> to be sold/given to newbie copywriters to
> help them get clients. In other words...
> it's designed to get copywritig clients for
> people who are no good at writing copy.

> That's how I understand it.

> Michael Ross




Contributor Details

According to Dan Kennedy ...
 

most business owners can write their own sales copy ... and do a pretty good job.

After all, a good copy writer is going to have you write down (on 3 x 5 cards) all the features and benefits of your product or service as the first step anyway.

Once you do this - and to to oversimplify or underestimate the skills of good copy writers - you yourself are well on your way to creating powerful bullet points that are so important in sales copy.

In fact, writing a good headline and good bullet points, and adding risk reversal, of course, is a great, great start for anyone selling anything.

Simple formula but not too bad for a beginner who can't afford to hire a professional.

Robert Campbell


Timing the Real Estate Market

Now I understand!
 

You want to write another book (ebook) on a subject you know nothing about so you can become an instant authority on the backs of those that DO know something about your subject...

Now, why on earth didn't I think of that idea years ago??? I could have become the "World-Reknowned Whatever Subject Was Hottest At The Moment Guru", been a couple dollars richer than I am right now AND have NO credibility at all.

Are you really sure you want to take these shortcuts?

Re: According to Dan Kennedy ...
 

It's a general principle that if you can do it yourself, then go for it...I think that the business owner is the ideal person to write their own sales letter but some may lack or feel they lack such a talent and so they should write it and then allow a copywriter to act as their copyeditor.

Darren.

> most business owners can write their own
> sales copy ... and do a pretty good job.

> After all, a good copy writer is going to
> have you write down (on 3 x 5 cards) all the
> features and benefits of your product or
> service as the first step anyway.

> Once you do this - and to to oversimplify or
> underestimate the skills of good copy
> writers - you yourself are well on your way
> to creating powerful bullet points that are
> so important in sales copy.

> In fact, writing a good headline and good
> bullet points, and adding risk reversal, of
> course, is a great, great start for anyone
> selling anything.

> Simple formula but not too bad for a
> beginner who can't afford to hire a
> professional.

> Robert Campbell

Re: Now I understand!
 

Steven,

Many people publish books which are made up of contributions from others, The Chicken Soup books being perhaps the most famous. As long as you don't claim to have actually written the book then it's quite honest!

Actually I am a copywriter (for a large gem traders), but it is not my main thrust and I do not desire to become an authority on it - only to provide a resource for my subscribers (mainly writers) to expand their skills and opportunities.
Copywriting is but one aspect of writing. That's how I see it.

The contributions are clearly marked as coming from the contributor - with full byline contact details. There's no hidden agenda ;)

I'd welcome any comments if anything is unclear.

Darren.

> You want to write another book (ebook) on a
> subject you know nothing about so you can
> become an instant authority on the backs of
> those that DO know something about your
> subject...

> Now, why on earth didn't I think of that
> idea years ago??? I could have become the
> "World-Reknowned Whatever Subject Was
> Hottest At The Moment Guru", been a
> couple dollars richer than I am right now
> AND have NO credibility at all.

> Are you really sure you want to take these
> shortcuts?

Re: Now I understand!
 

Actually, Darren, I was just in a pissy mood this morning. You are absolutely right in that magazines could NOT turn a profit for themselves if they didn't have a stable full of contributors.

However, with the exception to their Letters to the Editor columns, most authors are paid for their work.

What compensation are you offering your contributors?

OK, to sum up...
 

Having perused the page you directed us to and the posts from others so far, let's see if I understand.

The ebook you are writing is an instructional on writing salescopy, and the audience for the ebook is writers of other things (e.g., articles, non-fiction books, fiction books, etc.). The purpose is to open these writers' eyes to the possibility of stretching their writing skills by branching out into copywriting -- a potentially much more lucrative area than what most writers do.

The main body of the material about how to write good copy will be written by you.

What you are asking from us, or at least from those who have done or currently do copywriting as a profession, is tips (e.g., how to get paying clients when first starting out), success stories, and interviews. Since the intended audience does not yet have experience in this field, they may not be sure/confident about selling their own services. And, of course, success stories and the like will also serve to encourage your readers and show them not only that it can be done but how it can be done.

The "payment" to the contributors is the fact that, like with many article-writers, they gain exposure/credibility by being acknowledged as a contributor to the ebook and their contact info is included.

Is that pretty much the idea?

> Hi,

> My name is Darren Andrews. I need some help
> finishing of an ebook.

> If anyone can help then the details are at
> the link below.

> It would be much appreciated as I need to
> get this done!

> My site (or one of them) is
> Writers-and-Publishers.com

> Darren.