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-   -   Adam's Autoresponder... Am I Giving Away The Farm? (http://www.sowpub.com/forum/showthread.php?t=3173)

Adam Katz December 12, 2002 06:33 PM

Adam's Autoresponder... Am I Giving Away The Farm?
 
I was contact last week by a (supposedly) well know marketing guru from down-under named Chris Bloor.

Chris told me that I was making the classic mistake with my affiliate program, for my dog training book, in that I had great copy-- but was only paying out a measly $15 per sale. (It retails for $50). He suggested that I need to make the payout 50% in order to get anyone excited.

So, I just launched a new product: Adam's Autoresponder.
http://www.adamsautoresponder.com

And set up an affiliate program using one of Steve Shaw's scripts. (Check it out:
http://www.adamsautoresponder.com/affiliate.htm )

... and have set the affiliate payout through Clickbank to 50%. Which, for this $77 product comes to a payout of $38.50.

My question is: Am I giving away the farm? It seems like most of the marketers on Clickbank are offering 20%-30%... and most of the products sold are in the $20-$30 range.

Aside from the obvious... have y'all found that a higher payout (50% vs. 30%) really brings in THAT MANY more affiliate sales? My gut feeling seems to suggest that it won't make a difference. But then again, my gut has been wrong.

- Adam.


They All Laughed When I Sat Down To Build A Better Autoresponder-- But When I Finished!


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